Haris Tektonidis

Experience

• 

  Dixons South East Europe

  Feb 2016 - Apr 2017

  Reporting Analyst

  * Adhoc reports for New Sales Channels Department* Contact Center daily stats (Inbound & Outbound Department)* Comparative Sales Reports* Sales monitoring and forecasting* Responsible for Credit Card Charges* Responsible for communication with Bank’s Fraud & Risk Dept.* Internet Sales Management & Reporting

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  Vodafone

  Apr 2017 - Nov 2018

  Sales Analyst

  * Design and development of functional reports and dashboards based on business requirements regarding prepaid products and services* Maintain of business intelligence models, development and production of both standardized and ad-hoc reports to monitor the performance and efficiency of channels * Coordinating with stakeholders for aggregating data from multiple departments* Distributing productivity KPIs to organization & dealers* Analyze and evaluate performance sales data providing commentary on figures and trends* Insights and monitoring of operational measures* Identify areas of weakness the organization may face in order to improve performance and make recommendations Show less

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  WIND Hellas

  Nov 2018 - Apr 2022

  * Digital CRM Lead - define strategy & communication plan, so as to enhance digital campaigns contribution* Responsible for entire CNS Marketing comms - Define what, how (channel) and when to communicate with customers* Actions and plan to enhance Digital base penetration* Digital transformation of CRM & direct marketing activities by utilizing Digital channels (Push/In app/Web notifications, Viber, Email, etc.) - building a digital-first culture at a large scale* Design, perform & measure A/B tests in order to arrive at the optimal way & communication channel* Measure & report performance of all Digital marketing campaigns (reach/open/click/activation rate) – focusing on transforming business targets into measurable actions* Collaborate with Digital & Product divisions to create digital journeys by optimizing the user experienceAchievements:* Digital sales boosted from zero at 8% of total sales* Increase Digital Base penetration by 10pp* 7 end to end automated Digital campaigns* 3 Digital customer journeys Show less * Design proactive in-base activities, management of all relative actions, aiming to increase customer revenue* Full management of mobile base & fixed base, responsible for Upsell & Cross Sell proposals which meet customers’ needs and expectations, in order to enhance customer experience* Deep dive analysis and campaign evaluation identifying strengths and recommending adjustments necessary to optimize KPIs & ROI* Close collaboration with Product teams to develop propositions that will meet customer needs* Work closely with Sales teams, receiving feedback on campaigns performance, to ensure targets achievement and optimal customer experience* Identify market threats and propose appropriate actions to protect customer base and revenues* Contribution in defining marketing strategy with good understanding of financial implications of marketing decisions Show less

  • Digital & Contact Strategy Lead

    Apr 2021 - Apr 2022

  • CRM Specialist

    Nov 2018 - Apr 2021
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  Skroutz

  Apr 2022 - Jan 2025

  * Managing both SMB Growth base and Partners CRM functions(Formed the new Partners CRM team, introducing meaningful communications across all Merchants’ lifecycle)* Responsible for the growth and development of 80% of the company’s Merchants * Drive new business opportunities through new CRM capabilities (partners/product/channels)* Initiated automations across Merchant journey (service activation, churn preservation) to maximize growth and revenue* Planning and monitoring the deployment of the International Merchants’ lifecycle strategy* Analyze performance, support defining strategy and future goals and share insights to Upper Management Team* Managing the relevant marketing budget ensuring achievement of the target * Conduct effective resource planning (people, technology, budget) to maximize the productivity Show less * Manage, train, mentor and develop a team of 3 FTEs, providing direction through effective communication, motivation and recognition* Responsible for the induction of SF Pardot CRM tool across Commercial Department* Introduce, implement and monitor a Performance Management framework (KPIs, goal setting, tools and processes)* Identify new/potential Merchants’ segments based on behavior & characteristics to find any opportunity for further growth and tackle any pain points* Constantly analyze, evaluate and present campaigns’ performance results and key findings while translating them to actionable items leading to retention and profitability* Design campaigns and automated communication flows across Merchant journey* Introduce new communication channels with Merchants (such as Viber, Whats app) that meet or exceed established critical KPIs* Work cross-functionally with Operations, Marketing and Product teams to facilitate smooth delivery and end-to-end execution of commercial strategies & initiatives Show less

  • Partners CRM Manager

    Jul 2023 - Jan 2025

  • SMB Partners Success Lead

    Apr 2022 - Jul 2023
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  Autohellas Group

  Jan 2025 - now

  CRM/CX Manager