Sharon C.

Experience

• 

  Odette and Shuu

  Sept 2005 - May 2007

  Co-founder of private label, Odette (now defunct)

  1) Concepturalised, started and managed a private label (Odette) that retailed exclusive female apparel designs with a brick-and-mortar location at the Central Business District in Singapore. 2) Sourced and collaborated with Fabric, textile retailers and tailors in Hong Kong and Guangzhou for the production line.

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  DBS Bank

  Jun 2007 - Apr 2016

  1) Put together and implemented the Affluent Branch Experience and E-channels Project: Revamped Multi-channel strategy for customer acquisition, engagement and cross-sell 2) Core team for Wealth Management Integration for M&A venture in Jakarta, Indonesia3) Formulation of a dynamic 10-year Regional Consumer Affluent Segment Strategy and worked with the local teams to identify in-country business opportunities and regional synergies. Implemented the spin-off Multi-channel strategy projects 4) One of the Core Project Team Lead: Establishment of the new segment of DBS Treasures Private Client to cement the market share for affluent consumer business in Singapore and Hong Kong5) Successfully implemented the integration of DBS Consumer Bank and DBS Private Bank in Singapore and Hong Kong (Change Management, Business Model, Products, Systems) Show less

  • Vice President, Bancassurance (Business Development)

    Apr 2015 - Apr 2016

  • Product Manager (Deposits)

    Apr 2013 - Apr 2015

  • Business Lead for CRM

    Sept 2012 - Apr 2013

  • Regional Business Development (Wealth Management)

    Sept 2010 - Aug 2012

  • Customer Segment Marketing Manager (Wealth Management)

    Nov 2008 - Aug 2010

  • Personal Banker

    Jun 2007 - Nov 2008
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  Credit Suisse

  May 2016 - Apr 2018

  Supported the Chief of Staff in Private Banking North Asia1) Translated APAC Strategy and Management goals into implementable business plans on the ground, with a North Asia focus2) Conceptualised, put together and rolled out the Internal Communications Strategy to successfully bridged the Senior Management and Front Office 3) Designed and materialised Senior Management offsite strategic planning sessions 1) Lead for Client Engagement: Personalised on boarding for PB Greater China clients2) Led the Voice of Client for the region to enhance user experience on our platform3) Conceptualized and implemented Digital adoption drive for Front Office4) Supported the pitching for Industry Awards for Digital Private Bank

  • Vice President, Business Management

    Aug 2017 - Apr 2018

  • Vice President, Digital Client Channel Management

    May 2016 - Aug 2017
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  DBS Bank

  Apr 2018 - now

  1) Led both run-the-bank and change-the-bank initiatives, with a focus on Data and Digital, for Regional Treasures Franchise across 6 markets to future proof the business2) Regional lead for Managing through Journey (MtJ), a Enterprise-led transformative way of work for Regional Treasures Franchise to drive customer obsession 3) Drove and supported the pioneering of the Next Best Nudges as the key Client Engagnment anchor (Jan '21 to April '22)4) Established and led the Global Indian Council and Global Chinese Council, a strategic intiative to drive cross border acquisition and flows across the wealth segments Show less

  • Head of Strategic Implementation @ IBG COO Office

    Jul 2023 - now

  • Executive Director, Head of Regional Segment

    Mar 2021 - Nov 2023

  • SVP Team Lead, Regional Segment

    Sept 2019 - Feb 2021

  • Senior Vice President, Regional Wealth, Segments

    Apr 2018 - Sept 2019