
Robert Watkins
Financial Advisor

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About me
Program Manager | Project Management | PMP Certified | Certified ScrumMaster (CSM) | Marketing Technology
Education

Pennsylvania State University-Great Valley Graduate Center
2008 - 2011MBA
Saint Joseph's University - Erivan K. Haub School of Business
1998 - 2002Bachelors of Science Business ManagementActivities and Societies: Lambda Chi Alpha
Experience

NFP/ Lincoln Benefits Group
Jan 2005 - Jan 2006Financial Advisor
Vanguard
May 2006 - Mar 2022Led full implementation of Adobe Launch & Analytics for a new $2M website.Managed project scope through SDR discovery & SOW definition.Delivered project on time & within budget with a detailed activity plan.Kept stakeholders informed with clear communication and status updates.Provided actionable insights for senior leadership with custom web metric reports. Led enterprise-wide tag management & analytics implementation (Adobe Launch & Adobe Analytics) across 6 orgs & international sites.Managed 12 Agile projects, ensuring stakeholder alignment, delivery timelines, and risk mitigation.Secured $560k in additional funding to accelerate project initiatives and achieve departmental goals. Owned backlog and enhanced Adobe Analytics using Agile Scrum (prioritization and execution).Communicated product vision effectively to internal and external stakeholders.Ensured resource alignment across departments for on-time product delivery.Monitored tag deployment and performance using Adobe tools. Delivered 8 digital projects for Vanguard websites, reporting to key stakeholders & senior leaders.Drove multiple projects from concept to launch, collaborating with business & development teams.Partnered on UI/UX design & deliverables (mockups/wireframes) to meet client expectations. Coached staff in project management & process improvement methodologies.Managed 32+ personnel to improve internal workflows.Implemented Kaizen program resulting in 73+ process improvements. Secured and maintained relationships with 16+ institutional clients, becoming their trusted advisor for retirement savings plans.Managed client onboarding by overseeing plan conversion and implementation onto a new recordkeeping platform.Empowered plan sponsors through off-site/on-site reviews and facilitated optimal plan feature selection.
Digital Analytics Project Manager
Dec 2020 - Mar 2022Project Delivery Manager - Marketing Technology
Jan 2019 - Dec 2020Product Owner - Marketing Technology
Sept 2017 - Jan 2019Digital Project Manager
Dec 2013 - Sept 2017Project Lead
Jun 2010 - Dec 2013401(k) Client Relationship Administrator
May 2006 - Jun 2010

Autodesk
Mar 2022 - Mar 2023MarTech Program ManagerManaged the martech integrations for 3 M&A projects by coordinating internal resources and schedules tomeet the go to market dates.Developed new M&A framework that reduced waste by vetting requests, prioritizing by business value,estimating duration, and aligning by schedules.Owned tag management intake process and rationalization of new marketing pixels.

Airgas
Apr 2023 - Sept 2024Senior Program Manager - Digital IntegrationLed 3-person team to deliver 42 procurement platform integrations, improving order-to-cash and customerexperience.Partnered with leadership to enhance program capabilities and document new SOPs.Streamlined project management using Smartsheets, improving communication and resource allocation.

UnitedHealth Group
Dec 2024 - nowAnalytics Delivery Manager
Licenses & Certifications
- View certificate

Adobe Analytics Essential Training
LinkedInOct 2024 - View certificate

Certified ScrumMaster (CSM)
Scrum AllianceOct 2024 - View certificate

Project Management Professional (PMP)
Project Management InstituteMar 2017
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