Meagan Campbell

Experience

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  Mary's Catering

  Dec 2002 - Jun 2008

  • Floor Supervisor

    May 2006 - Jun 2008

  • Banquet Server

    Dec 2002 - Jun 2008
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  Golden Key International Honour Society

  Nov 2009 - Apr 2012

  Social Director (Volunteer)

  → Volunteered as a member of the Dalhousie Chapter executive, helping to revitalize the chapter after a dormant period→ Represented Dalhousie's chapter at the 2011 Regional Leadership Summit for Canada (CANCON) in Niagara Falls

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  East Coast Dynamics

  Mar 2010 - Nov 2012

  Promoter

  → Worked as a member of a team to sell event tickets through networking and social media promotion→ Helped sell out all five major events during my time on the team; personally sold 10% of all UNIFEST sales

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  Dalhousie Student Union

  Sept 2010 - Dec 2011

  Administrative Assistant
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  Smoke's Poutinerie Inc.

  Oct 2011 - Feb 2013

  Shift Lead

  → Helped our store win a Dec. 2011 national sales competition→ Provided top-notch customer service during the busy late-night shift, filling 100+ orders per hour

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  Dalhousie University

  Jan 2012 - Apr 2012

  Varsity Marketing & Communications Assistant (Co-op Student)

  → Co-op work term with DAL Athletics’ Varsity Marketing & Communications department → Wrote weekly newsletter, DALNews Weekend Update, press releases, web content, and other materials→ Managed the Tigers’ Twitter account; created a marketing plan that drove 15% follower growth in <4 months→ Coordinated varsity game promotions & statistics collection; supervised team of 2-6 promotions staff→ Assisted with planning and executing Varsity Awards banquet and Women’s Hockey AUS Championships Show less

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  Piatto Pizzeria + Enoteca

  Jun 2012 - Aug 2014

  → Supervised 4–10 staff; completed manager/closing duties → Served tables and tended bar in a busy, casual fine-dining environment→ Developed strong sales abilities, winning the 2012 Feature Wine sales competition with double the monthly sales of the runner-up

  • Floor Manager

    Jun 2013 - Aug 2014

  • Server/Bartender

    Jun 2012 - Mar 2014
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  The Works

  Oct 2014 - Jun 2016

  Aquarena Receptionist

  → Staffed a reception desk that receives over one million visits a year, from all kinds of people→ Used facility database accurately and efficiently to serve members, reply to inquiries, and find solutions for complex transactions

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  Private Clientele

  Sept 2015 - Dec 2017

  Writing Tutor (Post-Secondary Level)

  → Tutored a hard-of-hearing student & cochlear implant user whose first language is American Sign Language→ Helped student achieve their highest-ever essay grade, over 20% higher than previous course assignments

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  Eastern Health

  Oct 2015 - Sept 2016

  ABA (Applied Behaviour Analysis) Home Therapist

  → Delivered therapy during four weekly sessions with a young autistic client, promoting skill development and independence→ Collected accurate data while keeping the client engaged→ Met with Senior Therapist biweekly to review & adjust programs→ Helped my client reach a milestone moment at the end of their school year

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  Student Volunteer Bureau

  May 2016 - Mar 2017

  Coordinator

  → Managed all aspects of the SVB including daily operations, $15,000 budget, staffing, programming, and events→ Grew student enrollment in the Volunteer Incentive Program by 39% over the previous year→ Led a team of 20-25 students each semester including all hiring, training, supervising, and mentoring→ Oversaw the development and execution of 12+ student projects and fundraisers each semester→ Managed website, social media accounts, weekly list-serv newsletter, digital resources, print materials, etc→ Organized the Get Involved & Volunteer Expo with 65+ organizations, attracting 350+ students over 3 hours Show less

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  M5 the agency

  Mar 2017 - Sept 2018

  Copywriter

  Award-winning Campaigns:2019 Gold Hermes Creative Award, Association of Marketing & Communication Professionals (New Hampshire Department of Corrections: Take Control of Your Life)2018 Gold Quill Award of Excellence – Marketing, Advertising, and Brand Communication and Gold Quill Award of Merit – Corporate Social Responsibility, International Association of Business Communicators (Fortis Inc.: Tap Your Potential)2018 Merit Award – Digital Long-Form Single Asset, ICE Awards (Newfoundland & Labrador Teachers’ Association: Teachers Change Lives – “Maike’s Story”)–> m5 Canada major clients and campaigns:Fortis Inc. (Tap Your Potential), Newfoundland & Labrador Teachers’ Association (Teachers Change Lives; Invest in Our Kids), Government of Newfoundland & Labrador Executive Council (A Rare Find), Registered Nurses’ Union Newfoundland & Labrador (More Full-Time RNs Can Save a Lot), Insurance Bureau of Canada (Newfoundlanders & Labradorians Deserve Better Auto Insurance), Government of Newfoundland & Labrador Department of Advanced Education, Skills and Labour – Office of Immigration & Multiculturalism (A Good Fit For Us All)–> m5 US major clients and campaigns:New Hampshire Department of Corrections (Take Control of Your Life), Members First Credit Union (Small Enough to Make a Big Difference), Plymouth State University (Agency of Record)–> Other client work (Canada and US):Fortis Inc., Registered Nurses’ Union Newfoundland & Labrador, Hickman Automotive Group, St. John’s Status of Women Council, Smiling Land Foundation, Boys & Girls Clubs of St. John’s, Pennecon Ltd., Woodstock Inn & Brewery, Urban Tree Service, Keene State College, Genesis Centre, SportNL, The Gathering Place, Health Care Foundation, Ocean Choice International, Lanes Retirement Living, TradesNL, College of the North Atlantic – Newfoundland & Labrador Workforce Innovation Centre, The Courville Communities, Tourism New Brunswick, High Engineering Ltd., Universal Helicopters Show less

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  MUNSU

  Sept 2018 - Aug 2019

  → Worked as part of a small team supporting the Executive Committee with all MUNSU operations→ Rewrote all 20+ MUCEP (student) job descriptions and held a MUCEP job fair to attract talent to MUNSU, resulting in a 32% increase in MUCEP applicants→ Managed and updated MUNSU’s website using WordPress CMS; edited all written work in the office→ Participated in daily and weekly team meetings; assisted with managing constantly shifting priorities→ Assisted with event planning, campaigns, programming, front desk duties, and administrative work Show less

  • Student Activities & Membership Engagement Coordinator

    Jan 2019 - Aug 2019

  • Operations & Services Coordinator

    Sept 2018 - Apr 2019
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  Vision33

  Mar 2020 - Jan 2021

  Marketing Specialist

  → Expanded marketing support outside the core line of business (SAP), as the only marketer focused on developing and managing multi-channel marketing campaigns and content for the Sage and eGov LoBs→ Created the first in-house content assets for Sage Intacct, Amanda, and Accela products (blog posts, customer case studies, social posts, webinars, emails, newsletter, and web content)→ Helped earn the Marketing Rising Star Award at the Sage Canada Partner Success Awards in 2020→ Planned, developed, and executed cold email drip campaigns, hitting the target of 1-2% conversion to MQL Show less

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  CoLab Software

  Jan 2021 - Jul 2023

  Content Marketer

  → Joined the team pre-Series A as CoLab's second marketing hire, first content marketer, and sole writer→ Drove a 6X increase in organic search click-throughs and grew organic keywords with top 10 rankings more than 3X (from 43 to 153)→ Grew LinkedIn followers by 3X (from ~3000 to 9000+)→ Wrote 40+ long-form articles, 3 SEO pillar pages, 5 customer case studies, dozens of web and landing pages, 100s of social posts, and various other assets→ Contributed to development and launch of the Peer Check podcast, plus production, promotion, and repurposing for 20+ episodes→ Contributed to planning, promotion, and content repurposing for 12 virtual events, helping to drive more than 500 total event registrations Show less

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  Idea Factory

  Aug 2023 - May 2024

  Creative Content Lead

  → Bridged the gap between the Creative and Digital teams as Idea Factory's first Content Lead→ Led SEO efforts that helped a client double organic traffic within 6 months while increasing average session duration by 25%→ Developed an organic social strategy that resulted in 5X growth in a client's Instagram reach during a single quarter→ Created an internal professional development initiative, planning and delivering monthly team-wide trainings on content topics

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  Campfire

  May 2024 - now

  Content Marketing Manager

  Campfire makes 3D communication more human, delivering an intuitive experience across traditional computing devices and a new generation of spatial computing devices.Now available for Meta Quest, Mac, PC, and iPad (with Apple Vision Pro coming in Fall 2024).campfire3d.com