Sabrina Blum

Experience

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  Hierros Devoto S.R.L.

  Mar 2008 - Jun 2013

  Administrative in Hierros Devoto S.R.L

  Customer service, Administrative functions (running errands, accounting, managing suppliers) and in charge of advertisng campaigns in Google Adwords (optimizing).

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  In-Store Media

  Sept 2013 - Feb 2014

  Production and Commercial Assistant in In-Store Media
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  Frubis

  Feb 2014 - May 2016

  Managing & developing the campaigns performances and branding estrategies, in the following platforms: Google Ads, Meta, Bing & Twitter. - Management of regional campaigns for Latin America.- Leading two people teamClients: Directv (Chile, Peru, Uruguay & LATAM) Client: Directv ( Chile & Peru)SEM Campaings: implementation, optimizing & reporting. Daily budget control.Management of the following platforms: Google Adwords (Search & Display), Youtube, Facebook, Instagram, Yahoo/Bing and Twitter.

  • Account Manager

    Mar 2015 - May 2016

  • Account Strategist

    Feb 2014 - Feb 2015
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  Splacer

  Sept 2016 - Jan 2017

  Digital Specialist

  - Campaign strategist for Google Ads & social media (Performance & Branding) in the U.S.- Data Analysis & Marketing Research

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  Profesional independiente

  Mar 2017 - Dec 2022

  Digital Marketing Specialist (SEM & PPC)

  - SEM & PPC Specialist: sales oriented campaigns for ecommerce. - Certified consultor for Mercado Libre (a.k.a Amazon or eBay for Latin America)- Analytics & Google Ads video class for beginners at Mamá Emprende

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  GetMktOnline

  Jan 2021 - Mar 2023

  Digital Marketing Team Leader

  - Coordinator of 10 people team in digital marketing deparment. - Kick off of new clients & new accounts set ups.- Performance & Branding campaigns management.- Data AnalysisClients: Jazmin Chebar, Dr. Martens, Danone (Nutrilon & Vital, Milk Formula)...

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  Wired & Linked

  Jul 2022 - Feb 2023

  Digital Marketing Specialist

  - Strategy developer & campaing management for Europe, US, IL & Latin America. Platforms: TikTok, LinkedIn, Google Ads & Meta.- Data analysis. Platforms: Google Analytics & Looker Studio.Clients: Inditex Careers (Latam, USA, EU & IL), Cotown & Vanguard.

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  Urban Sophistication

  Mar 2023 - now

  Paid Media Manager

  Campaigns mainly target the U.S. and Asian markets.Responsabilities:- Campaign Planning: Collaborating with the marketing team to develop paid media strategies and campaign objectives aligned with overall marketing goals. This includes identifying target audiences, selecting appropriate advertising channels, and setting campaign budgets.- Performance Analysis: Monitor and analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI. Use data to identify areas for improvement and make strategic optimizations to maximize campaign effectiveness.- Budget Management: Develop and manage advertising budgets for different campaigns and ensure efficient allocation of funds to achieve campaign objectives. Monitor spending and adjust budgets as necessary to optimize return on ad spent (ROAS).- Ad Creation and Optimization: Creating compelling ad copy, visuals, and other creative assets for different ad formats. Monitoring and optimizing ad performance based on key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).- Ad Placement and Targeting: Identifying and selecting relevant advertising platforms and networks based on the target audience and campaign objectives. Implementing audience targeting parameters such as demographics, interests, behaviors, and remarketing tactics.- Ad Creative and Testing: Collaborate with the creative team to develop engaging ad copy, visuals, and landing pages that drive user engagement and conversions. Conduct A/B testing to identify high-performing ad variations and optimize campaign elements accordingly. Show less