Daniela Viegas

Experience

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  Richmond Publishing / Español Santillana

  Feb 2013 - Feb 2015

  Digital content editor

  - Planning and development of digital materials for distance learning for market collections and PNLD;- Creation of activities in the Santillana Go system;- Coordination of collaborators;- Development of new digital projects;- Creation of interactive digital books.

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  SOMOS Educação

  Feb 2015 - Feb 2019

  - Structuring educational products for schools, defining product strategy and vision;- Stakeholder for digital projects in the department;- Formation of Pedagogical Advisory for user training in product usage;- Monitoring and validating the implementation of product improvements and innovations;- Participation and monitoring of all product definition, planning, and development processes until delivery to the end user. - Coordination of content development for educational products across all publishing imprints;- Budget control for projects in the department;- Coordination of internal and external supplier teams;- Planning, reviewing, and validating digital materials submitted for PNLD 2018;- Planning, reviewing, and validating new digital products for Educational Systems;- Coordination of Audiovisual production for Literary and Educational PNLD 2020. - Editor of digital educational resources for all subjects for Elementary School I and II and High School;Production, validation, and editing of each resource;- Editing and production of digital resources from Ática and Scipione publishers for PNLD 2017;- Conception and editing of digital educational resources (games, infographics, animations), scriptwriting, and production coordination;- Monitoring video productions for materials targeting private market for Middle School.

  • Somos Digital

    Jan 2019 - Feb 2019

  • Content and Inovation

    Jul 2017 - Dec 2018

  • Education's technology

    Feb 2015 - Jun 2017
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  Lumiar Education

  May 2019 - Sept 2020

  Product Management

  - Acting as Product Design for product definition after discovery, refinement, and story building;- Defining product strategy and key results according to our needs and prioritization;- Agile ceremonies;- User testing;- Product content management;- Ensuring the success of the digital product.

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  Globo

  Oct 2020 - Jun 2024

  Product management and development of gshow.globo.com and receitas.globo.com. There I worked with:- Defining the product strategy and its OKRs. Together with the team, we defined the quarterly objectives, designed the roadmap and monitored the evolution of the squads.- Defining and monitoring product metrics.- Integrating the operation with Grupo Globo's Stakeholders.- Interface with the development team, data analysts, business and editorial teams.- Led the migration and integration of Ana Maria Braga's website into receitas together with the technology and SEO team.- Coordinated the delivery of BBB 2023 together with the technology team and the new voting model with login integration for single voting.- Creating and conducting presentations on strategy and product development roadmaps and their results for the board of directors and product heads. Show less Product management and development of g1.globo.com, the largest news portal in LATAM. There I worked with:- Defining the product strategy and its OKRs. Together with the team, we define the objectives for the quarters, design the roadmap and monitor the evolution of the squads.- Defining and monitoring product metrics.- Integrating the operation with Grupo Globo's stakeholders.- Interfacing with the development team, data analysts, business and editorial teams.- I led the integration front with the Big Data team, implementing content and video recommendations in the product, increasing our inventory delivery capacity and increasing user engagement.- Evaluating and implementing new business models and rules for digital services such as g1 games.- Coordinating the ASO front with the apps team, which led to a 20% increase in the active device base.- Creating and conducting presentations on strategy and product development roadmaps and its results for the board of directors and product heads. Show less

  • Senior product analist - PD&CP Entertainment

    Sept 2023 - Jun 2024

  • Senior product analyst - PD&CP Journalism

    Oct 2020 - Oct 2023
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  Vibra Digital

  Jul 2024 - Nov 2024

  Product Manager

  Led product strategy and roadmap for Bandplay, Grupo Bandeirantes' streaming platform, resulting in increased user engagement and revenue growth.• Collaborated with developers, data analysts, UX, and business teams to implement innovative features.• Successfully launched new product features to enhance user experience and drive business growth.

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  IFood

  Dec 2024 - now

  Product Manager