Maeve McGonigle

Maeve McGonigle

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location of Maeve McGonigleArtigarvan, Northern Ireland, United Kingdom

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  • Timeline

  • About me

    Senior Marketing and Global Portfolio Leader

  • Education

    • London South Bank University

      1991 - 1995
      Bachelor's degree International Business and Modern Languages

      International Business, Spanish and French

    • Marketing Week Mini MBA with Mark Ritson

      2018 - 2018
      Mini MBA Marketing
  • Experience

    • BT Ireland

      Jul 2000 - Sept 2015

      In this role I headed up the Business Management function for RoI Business Sales BT Ireland. Here I drove transformational change, implementing best practice contract management principles and turning around significant business exposure. I built and led the team that are accountable for the in life management of top value contracts, delivering on target P&L performance, driving excellent C-level customer satisfaction and establishing a highly functioning, well engaged team. As head of product management I managed and developed the product portfolio for BT Ireland. I led the team who designed and delivered the product roadmap, interpreting market trends and competitor insight to influence investment choices, owning the end to end process from concept to positioning to go to market.I monitored in life performance of the portfolio, bringing insight and corrective action to bear, ensuring on target financial performance.

      • Head of Business Management

        Jan 2015 - Sept 2015
      • Head of Product Management

        Apr 2011 - Dec 2014
      • Senior Product Manager

        Apr 2006 - Mar 2011
      • Product Manager

        Jul 2000 - Mar 2006
    • BT Group

      Oct 2015 - Oct 2020
      Head of Propositions and Marketing

      I lead a diverse team of marketing professionals, designing and delivering the end to end propositions and marketing strategy across the entire marketing function. I deliver targeted global marketing programmes that underpin company growth ambitions, supporting customer retention and undertaking extensive lead generation campaigns to drive new sales pipeline and acquire new customers.Building company profile, brand management and 3rd party collaboration all fall within my remit, engaging with strategic customers and prospects to showcase our capability to deliver solutions that work simply for our customers. Show less

  • Licenses & Certifications