Martina Birotti

Martina Birotti

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location of Martina BirottiEdinburgh, Scotland, United Kingdom

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  • Timeline

  • About me

    Digital Marketer and Content Creator | MABIprojects workshops

  • Education

    • Liceo Linguistico Matilde Serao

      2010 - 2016
      Liceo Linguistico 96/100

      Activities and Societies: Art Course English course (preparation for Cambridge exams A2, B1, B2) French course (preparation for Delf exams B1, B2) Spanish course (preparation for Dele B2)

    • Edinburgh Napier University

      2016 - 2020
      FULL-TIME Languages and Intercultural Communication with Spanish and French First Degree

      Activities and Societies: Dissertation title: THE INTERCULTURAL ADAPTATION OF ERASMUS STUDENTS TO SPANISH UNIVERSITIES Co-founder and writer of the University Languages Magazine (World Wide Napier) Member of the Social Media team at WWN Member of the Project Management team at WWN

    • Universitat d'Alacant

      2018 - 2019
      ERASMUS STUDENT Languages and translation
    • University of the Arts London

      -
      Digital Graphic Design Online Short Course Graphic Design
    • Edinburgh Napier University

      2020 - 2021
      Master of Science - MS Marketing with Digital Strategy Distinction

      Winner of the University MedalDissertation title: BRAND RESPONSE TO BLM: AN INSIGHT INTO CONSUMER PERCEPTION AND REACTION TO BRAND ACTIVISM

  • Experience

    • WorldWideNapier

      Sept 2017 - Mar 2021

      Due to its incredible growth, WorldWideNapier's members created different teams to look after different aspects of the projects. In September 2019 the Content Creation Team was born. I had the pleasure to join this team made of incredible women in the first semester, and I decided to step up in the second semester and become the Team Leader of my team. Together we managed WWN's social media (Instagram, Facebook, Twitter and LinkedIn), creating and sharing content, keeping our audience engaged whilst promoting our magazine. Show less Ever since my French lecturer decided to create a languages magazine in 2017, I stepped up to be part of WorldWideNapier's management team. We looked after every aspect of the project, from recruiting new members, gathering and organizing all the articles, creating and managing different teams (social media, marketing & distribution, events).We started from nothing, and in the past 3 years WWN saw an incredible growth: we went from simple articles and a few members, producing one issue per semester, involving more and more students every day and collaboration with Edinburgh City Council and several Edinburgh High Schools as well as featuring articles of students of other Scottish universities. I have been part of this team from the beginning of the project until the end of my time at Edinburgh Napier University in 2020 - with the exception of the academic year 2018/19 when I was on my year abroad in Spain. Show less

      • Content Manager

        Sept 2019 - Mar 2021
      • Project Manager

        Sept 2017 - Mar 2021
    • Principal Hotel Company

      Oct 2017 - Dec 2017
      Food And Beverage Assistant
    • Select travels

      Jul 2019 - Aug 2019
      Transport Coordinator

      During Edinburgh's Fringe Festival I had the chance to work for Select Travels and AHSTF (American high school theatre festival) as a transport coordinator during their two week program.I had the duty to escort the drama students enrolled in the program to different theatres around the city of Edinburgh, making sure the right groups were going to the right place at the right time.When I was not on the bus with the actors, I was in our office/iPoint with my colleagues, where students would drop by for any issue or information.The program only lasted two weeks: 26/07/2019 - 09/08/2019 Show less

    • OutScotland

      Oct 2020 - Jun 2021
      Social media and PR apprentice

      Responsibility include:- creating and managing all social media platforms (Facebook, Twitter, Instagram, LinkedIn)- interacting with followers and connections- creating digital content - developing social media strategies- scheduling and posting content

    • Edinburgh Napier University

      Apr 2021 - Jun 2021
      Research Assistant

      My co-worker and I were in charge of promoting a university related event: "Narratives at Napier - a symposium". The symposium about narrative as a research method hosted speakers for Scotland and Australia. As RA, we created and managed social media accounts (Facebook group & event page; Instagram and Twitter) as well as an eventbrite page. We created, scheduled and organized all the content for all the platforms.

    • OutBritain

      Apr 2021 - Jun 2021
      Social media and PR apprentice

      Responsibilities include:- creating and managing all social media platforms (Facebook, Twitter, Instagram, LinkedIn)- interacting with followers and connections- creating digital content - developing social media strategies- creating and monitoring ad campaigns- monitoring insights and analysing KPIs- scheduling and posting content

    • Hard Rock International

      Jul 2021 - Mar 2022
      • Host

        Jul 2021 - Mar 2022
      • Retail Sales Associate

        Jul 2021 - Mar 2022
    • Edinburgh Napier University

      Mar 2022 - now
      Alumni Relations and Communications Coordinator

      Responsibilities include:- producing and creating a wide range of content for the ENU Alumni social media channels (Facebook, Twitter, LinkedIn, Instagram)- creating and leading social media campaigns- interacting with followers and connections- monitoring and analysing social media insights- contributing to the development of the ENU Alumni social media strategy and digital campaigns- assisting the Alumni Team in preparation for / during alumni events- creating, editing and managing all alumni webpages on the University's website- designing and creating emails for email marketing Show less

    • MABIprojects

      Jun 2024 - now
      Event and workshop organiser/host

      Founder of MABIprojects: a series of fun artsy Paint & Sip workshops such as Tote Bag Painting & Cocktails or Candles & Wine. Where the guests can unleash their inner artist in a fun sociable environment.I plan and deliver all workshops in studios and cafes in Edinburgh city centre.

  • Licenses & Certifications

    • Your Digital Pathway

      TechUPONLINE, Santander Becas, Institute of Coding
      Jun 2022
      View certificate certificate
    • IDM Certificate in Digital and Data Driven Marketing

      The Institute of Direct and Digital Marketing (IDM)
      May 2021
    • Google Analytics for Beginners

      Google analytics
      Jan 2021
    • Erasmus + OLS

      Spanish C1
      Jul 2019
    • Cambridge English: Advanced (CAE)

      CEFR level: C1
      May 2016
    • Diploma de español (DELE)

      Marco común europeo de referencia (MCER) (CEFR): B2
      Jan 2015
    • Diplôme d'Etudes de Langue Française (DELF) B2

      Cadre européen commun de référence pour les langues (CEFR) niveau: B2
      Jan 2015
    • Create a social media marketing campaign

      University of Leeds
      Jul 2020
      View certificate certificate
    • Digital Skills: Digital Marketing

      Accenture
      May 2020
      View certificate certificate
    • Digital Skills: Social Media

      Accenture
      May 2020
      View certificate certificate