
Martina Birotti

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About me
Digital Marketer and Content Creator | MABIprojects workshops
Education

Liceo Linguistico Matilde Serao
2010 - 2016Liceo Linguistico 96/100Activities and Societies: Art Course English course (preparation for Cambridge exams A2, B1, B2) French course (preparation for Delf exams B1, B2) Spanish course (preparation for Dele B2)

Edinburgh Napier University
2016 - 2020FULL-TIME Languages and Intercultural Communication with Spanish and French First DegreeActivities and Societies: Dissertation title: THE INTERCULTURAL ADAPTATION OF ERASMUS STUDENTS TO SPANISH UNIVERSITIES Co-founder and writer of the University Languages Magazine (World Wide Napier) Member of the Social Media team at WWN Member of the Project Management team at WWN

Universitat d'Alacant
2018 - 2019ERASMUS STUDENT Languages and translation
University of the Arts London
-Digital Graphic Design Online Short Course Graphic Design
Edinburgh Napier University
2020 - 2021Master of Science - MS Marketing with Digital Strategy DistinctionWinner of the University MedalDissertation title: BRAND RESPONSE TO BLM: AN INSIGHT INTO CONSUMER PERCEPTION AND REACTION TO BRAND ACTIVISM
Experience

WorldWideNapier
Sept 2017 - Mar 2021Due to its incredible growth, WorldWideNapier's members created different teams to look after different aspects of the projects. In September 2019 the Content Creation Team was born. I had the pleasure to join this team made of incredible women in the first semester, and I decided to step up in the second semester and become the Team Leader of my team. Together we managed WWN's social media (Instagram, Facebook, Twitter and LinkedIn), creating and sharing content, keeping our audience engaged whilst promoting our magazine. Show less Ever since my French lecturer decided to create a languages magazine in 2017, I stepped up to be part of WorldWideNapier's management team. We looked after every aspect of the project, from recruiting new members, gathering and organizing all the articles, creating and managing different teams (social media, marketing & distribution, events).We started from nothing, and in the past 3 years WWN saw an incredible growth: we went from simple articles and a few members, producing one issue per semester, involving more and more students every day and collaboration with Edinburgh City Council and several Edinburgh High Schools as well as featuring articles of students of other Scottish universities. I have been part of this team from the beginning of the project until the end of my time at Edinburgh Napier University in 2020 - with the exception of the academic year 2018/19 when I was on my year abroad in Spain. Show less
Content Manager
Sept 2019 - Mar 2021Project Manager
Sept 2017 - Mar 2021

Principal Hotel Company
Oct 2017 - Dec 2017Food And Beverage Assistant
Select travels
Jul 2019 - Aug 2019Transport CoordinatorDuring Edinburgh's Fringe Festival I had the chance to work for Select Travels and AHSTF (American high school theatre festival) as a transport coordinator during their two week program.I had the duty to escort the drama students enrolled in the program to different theatres around the city of Edinburgh, making sure the right groups were going to the right place at the right time.When I was not on the bus with the actors, I was in our office/iPoint with my colleagues, where students would drop by for any issue or information.The program only lasted two weeks: 26/07/2019 - 09/08/2019 Show less

OutScotland
Oct 2020 - Jun 2021Social media and PR apprenticeResponsibility include:- creating and managing all social media platforms (Facebook, Twitter, Instagram, LinkedIn)- interacting with followers and connections- creating digital content - developing social media strategies- scheduling and posting content

Edinburgh Napier University
Apr 2021 - Jun 2021Research AssistantMy co-worker and I were in charge of promoting a university related event: "Narratives at Napier - a symposium". The symposium about narrative as a research method hosted speakers for Scotland and Australia. As RA, we created and managed social media accounts (Facebook group & event page; Instagram and Twitter) as well as an eventbrite page. We created, scheduled and organized all the content for all the platforms.

OutBritain
Apr 2021 - Jun 2021Social media and PR apprenticeResponsibilities include:- creating and managing all social media platforms (Facebook, Twitter, Instagram, LinkedIn)- interacting with followers and connections- creating digital content - developing social media strategies- creating and monitoring ad campaigns- monitoring insights and analysing KPIs- scheduling and posting content

Hard Rock International
Jul 2021 - Mar 2022Host
Jul 2021 - Mar 2022Retail Sales Associate
Jul 2021 - Mar 2022

Edinburgh Napier University
Mar 2022 - nowAlumni Relations and Communications CoordinatorResponsibilities include:- producing and creating a wide range of content for the ENU Alumni social media channels (Facebook, Twitter, LinkedIn, Instagram)- creating and leading social media campaigns- interacting with followers and connections- monitoring and analysing social media insights- contributing to the development of the ENU Alumni social media strategy and digital campaigns- assisting the Alumni Team in preparation for / during alumni events- creating, editing and managing all alumni webpages on the University's website- designing and creating emails for email marketing Show less

MABIprojects
Jun 2024 - nowEvent and workshop organiser/hostFounder of MABIprojects: a series of fun artsy Paint & Sip workshops such as Tote Bag Painting & Cocktails or Candles & Wine. Where the guests can unleash their inner artist in a fun sociable environment.I plan and deliver all workshops in studios and cafes in Edinburgh city centre.
Licenses & Certifications
- View certificate

Your Digital Pathway
TechUPONLINE, Santander Becas, Institute of CodingJun 2022 
IDM Certificate in Digital and Data Driven Marketing
The Institute of Direct and Digital Marketing (IDM)May 2021
Google Analytics for Beginners
Google analyticsJan 2021
Erasmus + OLS
Spanish C1Jul 2019
Cambridge English: Advanced (CAE)
CEFR level: C1May 2016
Diploma de español (DELE)
Marco común europeo de referencia (MCER) (CEFR): B2Jan 2015
Diplôme d'Etudes de Langue Française (DELF) B2
Cadre européen commun de référence pour les langues (CEFR) niveau: B2Jan 2015- View certificate

Create a social media marketing campaign
University of LeedsJul 2020 - View certificate

Digital Skills: Digital Marketing
AccentureMay 2020 - View certificate

Digital Skills: Social Media
AccentureMay 2020
Languages
- itItalian
- spSpanish
- enEnglish
- frFrench
- geGerman
- laLatin
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