Raeesa Bagus

Experience

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  HDI Youth Marketeers

  Jan 2009 - Dec 2010

  Junior Board of Directors

  Advising clients on their brand and marketing strategies in order to assist them with effective youth marketing.

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  TBWA

  Feb 2011 - Dec 2012

  Africa Coordinator - Marketing

  Operations: • Engagement with 15 Managing Directors from offices across Africa. • Compiling monthly MD status reports. • Liaising with Pan- African Clients (Marketing Executives and Heads of Marketing) to support with Agency delivery, campaigns and relationships. Client Coordination: • Active role in campaign coordination for Pan- African Clients, assisting with delivery on their communication needs across the continent 1. Diageo (Alvaro) work is developed and coordinated out of SA for flighting in Kenya, Ghana and Nigeria 2. Visa was also managed out of South Africa, adapted and executed in Nigeria, Ghana, Kenya and Angola 3. Standard Bank- Ongoing regular campaigns, coordinated out of South Africa for flighting in Africa (Angola, Botswana, DRC, Kenya, Malawi, Mauritius, Mozambique, Zimbabwe, Namibia, Nigeria, Tanzania, Uganda, Zambia, Lesotho, Ghana and Swaziland 4. GSK- management and coordination of campaigns in Nigeria and Kenya Pan African Pitches: • Research and coordination of Pan African and in-market pitches for:Tiger Brands, Caterpillar, Ericsson, Ethiopian Airlines, Heineken, GSK, Nissan, Rand Refinery Limited Tigo, Ceres and Samsung, Kraft, MTC Namibia, MTN, Rio Tinto and Schwarzkopf Market Intelligence and research: • Growing the network and pro-actively targeting new business: responsible for market intelligence reports on new trends, big opportunities and potential new business. Brand CI monitoring: • Managed and implemented the Brand CI change across the continent to ensure that all agencies had adopted the new CI of the TBWA Group, monitoring 15 offices across all branded collateral. TBWA\ Africa Conference: • Coordination and management the Annual Africa Leadership Conference • 50 delegates from 18 agencies in 15 countries; 3 day conference in Johannesburg. • Oversaw and briefed the development of the conference website, social media strategy for the conference• During and post production and editing of the conference videos Show less

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  BSG

  Apr 2013 - Sept 2015

  In my role, I am responsible for driving out, initiating and executing activities in line with internal and external brand building and management - this talks to all elements of creating brand awareness and the positioning of the brand and the business. As the social media community and online lead, my responsibilities include strategy creation and execution, actively ensuring buy-in from the organisation and creating external brand visibility, working hand in hand with the business to find new and innovative ways to connect with current and potential clients through the use of infographics, messaging and other tactics. Marketing coordination of a robust annual graduate development and recruitment programme, brand building and relationship building with students across the country to position and create awareness and desire for the brand and our corporate values. Collaborating with all business functions to create a consistent and strong brand positioning both internally and externally and aligning all marketing initiatives with business objective and strategic business drivers. Measurable results and processes in place to ensure the team is executing on the right tasks. Key responsibilities:1. Brand Management Internal 2. Brand Management External 3. Social Media and online community manager4. Campaign strategy and execution5. Sales tools and collateral design and creation for business development5. Interactive media management6. Branded collateral management 7. Sponsorship and initiative coordination and strategic planning8. Internal publishing and communications 9. Logistics Management10. Reporting - results of campaigns and social media 11. Event Management Show less

  • Marketing Consultant - Social Media and Digital Lead

    Jul 2014 - Sept 2015

  • Marketing Coordinator - Digital Lead

    Apr 2013 - Jun 2014
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  ZAZOO Limited

  Oct 2015 - Jun 2016

  Digital Marketing Manager

  - Management and monitoring of all digital and online channels - Content management and creation - SEO - onsite and offsite optimisation across all company websites - Social media marketing and community management (Facebook, Twitter, Instagram and LinkedIn)- Online campaign creation and management (Google Search and Display Networks)- Online campaign and website analytics reporting - Email marketing campaigns and communications - Customer journey mapping - Event management support - Market research coordination - Online collateral and content creation (brochures, blogs, infographics etc)- Social Media customer support - Digital and online strategy Show less

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  Skin Candy SA

  Jul 2017 - now

  Founder and CEO