Abbas Ahmed

Experience

• 

  Mondelēz International

  Apr 2012 - Mar 2017

  •Responsible for the entire sales and distribution operations for Nazimabad Zone. (Both Primary and Secondary).• Responsible for availability and visibility of Brands at a universe of 1400 GTs, 300 WSs and 300 Chillers Shop.• Total Sales of PKR 250 million per annum. • Direct reporting of 11 DSFs, 03 Merchandisers and a Bike Rider.• Allocation and bifurcation of brand/Sku wise customer/channel wise targets to team.• Responsible for getting KPIs and distribution done from team.• Responsible for getting the month wise targets achieved of Chiller shops.• Implementing sales and merchandising strategies.• Coaching and counselling of order bookers regarding sales of Mondelez products.• Brands include: Cadburys; Bubbly;Marvellous Creation; Tang; Eclairs; Perk; Softmints;TridentAchievements: • Changed Sales Cycle from skew towards last week to equal sales each week.• Reduced Wholesale rotating credit from 35% to 15%• Increased General Trade Contribution vs Wholesale• Improved Team Motivation thus resulting in improved overall performance. Show less • Analysis and management of KPIs (Key Performance Indicators).• Daily monitoring of SKUs distribution. • Target versus Performance follow-up. (Brand wise).• Weekly monitoring of low performing shops where chillers are deployed.• Weekly monitoring of town wise channel wise SKU wise sales for Entire Region.• Daily preparation of Town wise stock reports for Karachi, Hyderabad, Sukkur & Multan zones. • Placing primary orders of confectionary, candies and tang for Karachi, Hyderabad & Sukkur Zones.• Prepare Attendance for Region entire sales force.• Fully responsible for company’s POS, POBs & Other Assets (Chillers) distribution. Show less

  • Territory Sales Manager

    Apr 2015 - Mar 2017

  • Sales Coordinator

    Apr 2012 - Mar 2015
• 

  Abudawood Pakistan

  Mar 2017 - Jul 2019

  Section Head
• 

  Hilal Care (Pvt.) Ltd.

  Aug 2019 - now

  Area Sales Manager