Pallavi Jain

Experience

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  Millennium Post Newspaper

  Jun 2012 - Jun 2012

  Reporter - Intern

  Interned as a feature Journalist covering variety of art, culture and health related topics. Published 13 by-line stories in a month.

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  United News of India

  Jul 2012 - Jul 2012

  Reporter - Intern

  Represented UNI in various Press Conferences and managed UNI's electronic news system.

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  National Thermal Power Corporation Ltd

  Jul 2013 - Aug 2013

  Communications Intern

  Co-ordinated with the internal communication teams across India to curate content for PR Journal and newsletters.

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Aug 2014 - Oct 2014

  Content Writer - Intern

  Drafted content for DLF Guide and Times Food Guide

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  Frankly.me

  Nov 2014 - Oct 2015

  Marketing and Communications Executive

  Frankly.me, a social video micro blogging platform, is giving people a richer, more effective and efficient mode of expression on the internet. It is also facilitating conversations by letting you ask questions and getting answers in video selfies. Roles Accomplished:• Persuaded political parties with the solutions that amplify their campaign reach via social video micro blogging platform.• On-boarded celebrities to use Frankly.me for AMA sessions. • Designed user acquisition activities.• Coordinated with PR agencies to get maximum media coverage • Handled on-ground promotional activities of Frankly.meNotable Works: • Top celebrities like Arvind Kejriwal, Kiran Bedi, Gurdas Maan, Shafqat Amanat Ali, Javed Akhtar came on board• Interviewed celebrities, politicians and entrepreneurs to showcase their ideologies on various aspects.• Convinced NGOs like Goonj and Smile Foundation to use Frankly.me Show less

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  TeraReach

  Nov 2015 - May 2018

  Manager - Client Servicing

  TeraReach, a technology-driven solutions company, helps brands in creating content that drives the brand's communication and distributes content wisely across the web via credible and relevant Influencers, realizing the marketing goals of the brand.Roles Accomplished:• Devised the brand planning and digital strategy for brand’s Influencer Marketing Campaigns• Identified the right fraternity of celebrities as per campaign demands.• Collaborated with online Publishers for CSR campaigns. • Administered blogger outreach program. • Constituted an active brand advocate network, across all digital platforms. • Designed campaigns on the basis of brands’ traditional media activities. • Pitched different ideas to brands/agencies for their ongoing and upcoming projects.• Managed Qoruz Rewards program to engage influencers on an unpaid basis. Brands Worked with:- Star Sports- Tata Tea- Cadbury- Myntra- Budweiser- Tata Motors- Samsung- Flipkart Show less

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  FOREO

  Jun 2018 - Apr 2022

  Senior Digital PR Consultant

  • Initial team member of the India operations for luxury brand management. • Designed digital content strategy for brand’s expansion in the India market, reaching 100Mn+ impressions.• Structured plans for OTT and events integrations.• Collaborated with Instagrammers, YouTubers, Bloggers, Celebrities, Publishers and Magazines to create awareness about the various luxury products. • Mentored new members globally into the company processes.

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  Samsung India

  Apr 2022 - now

  Influencer Marketing - Mobiles