
Lana Foe
Writer, Student Life Editor and Opinion Editor

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About me
Sales Associate at King's Great Buys Plus
Education

DigitalMarketer
2020 - 2020Certificate of Mastery Certified Analytics and Data SpecialistThis course taught me how to use the data in Google Analytics, CRMs and other marketing sources to gain insight on actionable ways to increase profits and other goals for a business.

DigitalMarketer
2020 - 2020Certificate of Mastery Social Media SpecialistI learned the latest strategies to draw organic traffic to Facebook, Instagram, Twitter, Linkedin profiles and organize post scheduling. The course also taught me how to start, apply and analyze influencer marketing.

DigitalMarketer
2020 - 2020Certificate of Mastery Content Marketing SpecialistIn this course I learned how to create and implement an extensive content strategy that increases the band authority and guides the customer along the customer value journey.

DigitalMarketer
2020 - 2020Certificate of Mastery Direct-Response Copy writing SpecialistThis course taught me how to entice the customer to take actions to become a quality sales lead. The tricks and tips included in this course will allow me to make my copy writing more efficient and effective.

DigitalMarketer
2020 - 2020Certificate of Mastery Community Management SpecialistOnline communities have proven to be a valuable asset to customers and businesses alike. Managing these communities to lead prospects along the customer value journey is an invaluable asset I learned during this course.

University of Southern Indiana
2000 - 2009BS JournalismActivities and Societies: Student Life editor of The Shield, Opinion editor of The Shield
Experience

USI's Student Newspaper, The Shield
Jan 2007 - Dec 2009Writer, Student Life Editor and Opinion Editor- Worked with fellow editors and writers to plan each weekly edition.- Researched and interviewed sources prior to composing articles.- Used Quark to lay out the section each week.- Attended weekly editor meetings.

Evansville Courier & Press
Aug 2009 - May 2010- Wrote both features and articles for the metro and feature sections of the Courier and Press. - Brainstormed with section editors on article ideas to pursue.- Researched topics and interviewed sources prior to writing articles and features. - Took photographs to accompany the articles. - Wrote both features and articles for the metro and feature sections of the Courier and Press. - Brainstormed with section editors on article ideas to pursue.- Researched subjects and interviewed sources prior to writing articles.- Took photographs to accompany the articles.- Developed video editing skills and fine tuned my reporting technique.
Freelance writer
Jan 2010 - May 2010Features intern
Aug 2009 - Dec 2009

CROSSMARK
Feb 2010 - May 2011Lead Event Specialist- Engaged with consumers and told them benefits about the product I was demonstrating that day.- Prepared food samples to distribute to the customers.- Cleaned and sanitized the cart and utensils used in the preparation of the samples.- Maintained supplies for the cart and kept track of temperatures of all food prepared.- Maintained a Food Safety Certification while employed with Crossmark.

Paxton Media Group
May 2011 - May 2012Reporter at The Messenger- Won second and third place in Best Spot News Coverage in the Daily Class 1 Division in the Kentucky Press Association's 2012 Awards for Excellence in Kentucky Newspapers.- Wrote at minimum 6 articles a week along with daily briefs.- Developed potential article topics then researched and interviewed sources prior to writing articles.- Attended public meetings and reported daily police reports.

Commonwealth Broadcasting Corporation
Jun 2012 - Feb 2014Traffic Manager/ Board Operator- Created daily traffic logs for 3 to 5 radio stations.- Learned Marketron Traffic to input sales orders and arrange traffic logs for the stations.- Edited the radio station's website to include events, weather and up to date information.- Posted on Facebook for the radio stations.- Managed front office and receptionist duties.- Ran the board for games and shows when needed.

CROSSMARK
Jul 2014 - Dec 2014Lead Event Specialist- Engaged with consumers and told them benefits about the product I was demonstrating that day. - Prepared food samples to distribute to the customers. - Cleaned and sanitized the cart and utensils used in the preparation of the samples. - Maintained supplies for the cart and kept track of temperatures of all food prepared.- Maintained a Food Safety Certification while employed with Crossmark.

Evansville Courier & Press
Jul 2014 - Dec 2014Freelance writer- Wrote both features and articles for the metro and feature sections of the Courier and Press. - Brainstormed with section editors on article ideas to pursue.- Took photographs to accompany the articles.

Commonwealth Broadcasting Corporation
Sept 2014 - Jun 2017Traffic Manager & News Substitute- Created daily traffic logs for 3 to 5 radio stations.- Learned Marketron Visual Traffic to input sales orders and arrange traffic logs for the stations. - Edited the radio station's website to include events, weather and up to date information.- Posted on Facebook for the radio stations.- Managed front office and receptionist duties.- Researched, wrote, recorded and produced the news when the news director was sick or on vacation.- Wrote, recorded and produced radio spots when the operations manager was not available.- Ran the board for games and shows when needed. Show less

KY RV Sales
Jul 2017 - Apr 2020Marketing Manager & RV Rental Manager- Initiated marketing plan to target ideal demographic for the RV dealership by implementing RV Trader inventory stream and digital advertising.- Expanded reach of RV rental department by implementing on-line system for rental customers to start and complete a rental. - Organized and planned 7 RV shows which resulted in an increase of sales. - Redesigned website to include additional calls to action, more organic content to improve SEO and modern design aesthetic.- Designed ads and social media posts for media purchases and organic reach. Show less

King's Great Buys Plus
Mar 2021 - Nov 2023Sales Associate
911 Billing Services & Consultant, Inc.
Apr 2024 - nowClaims ClerkI work insurance claims for ambulance services.
Licenses & Certifications
- View certificate

Attract and Engage Customers with Digital Marketing
GoogleJan 2024 - View certificate

Foundations of Digital Marketing and E-commerce
GoogleJan 2024 - View certificate

From Likes to Leads: Interact with Customers Online
GoogleJan 2024 - View certificate

Google Analytics Essential Training
LinkedInSept 2020 - View certificate

Building an Integrated Online Marketing Plan
LinkedInJun 2021 - View certificate

Online Marketing Foundations
LinkedInJul 2020 - View certificate

SEO Foundations
LinkedInJan 2021 - View certificate

Business Development: Strategic Planning
LinkedInAug 2020 - View certificate

Communicating with Transparency
LinkedInAug 2020 - View certificate

Google Ads Essential Training
LinkedInMay 2021
Honors & Awards
- Awarded to Lana FoeKeating Feature Writing Contest Hoosier Press Association Nov 2009 I placed in third at the Keating Feature Writing Contest. Ten finalist were dropped off at an location and given five hours to write a feature story. We were dropped off at a percussion convention. I interviewed a yoga teacher that specialized in the physical demands that a percussionist experiences.
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