Janaki Amrite

Janaki Amrite

Line Producer

Followers of Janaki Amrite2000 followers
location of Janaki AmriteMumbai, Maharashtra, India

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  • Timeline

  • About me

    Content Syndication & OTT Partnerships

  • Education

    • YouTube Certification

      -
    • Bhavan's College, Andheri (University Of Mumbai)

      2004 - 2007
      Bachelors of Mass Media Advertising First
  • Experience

    • Self Employed

      Feb 2007 - Sept 2010
      Line Producer

      Research resources for funding the project.Talent search as per project requirement.Oversee the project right from the inception stage to final completion. In depth knowledge of film making. This includes preparing a budget based on the script, hiring the cast and crew, finding equipment, scouting locations, overseeing expenses and daily scheduling to make sure the film stays on schedule and within the allotted budget. Marketing & Distribution of the film. Marketing the film at International film festivals. Show less

    • Lehren Networks

      Sept 2010 - Jun 2014

      YouTube Operations - Responsible for audience growth, optimum monetization of content, protecting copyrighted content and driving revenues.Constantly evaluating new platforms and exploring new avenues for monetization. Identifying potential content partners for Lehren, making proposals, creating revenue projections , negotiating complex terms with third parties and driving the closure on the legal agreement.Responsible for preparing trend analysis based on data acquired from platforms. In depth knowledge of Google Analytics. Show less

      • Asst General Manager

        Mar 2013 - Jun 2014
      • Sr Manager - Marketing & Alliances

        Sept 2010 - Feb 2013
    • Viu

      Jul 2014 - Apr 2020
      Content Acquisition Lead - VIU OTT

      • Defining and executing long term and short-term content strategy for VIU OTT platform for India region.• Building a content acquisition pipeline as per content strategy and content budget for all markets- Hindi as well as Regional.• Analyzing the market and building strategic partnerships to provide clear differentiator and defensibility against competition. • Conceptualize content opportunities and strategic partnerships with Studios, TV broadcasters and content owners/aggregators.• Negotiating Commercial & Legal Terms. • In depth understanding of copyright and rights management. • Identifying new and strengthening existing business partnerships.• Monetization of VIU’s Original content through distribution and syndication. Show less

    • Pocket Aces

      May 2020 - now
      Associate VP - Content Syndication & OTT Partnerships
  • Licenses & Certifications

    • YouTube Certification