Janaki Amrite

Experience

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  Self Employed

  Feb 2007 - Sept 2010

  Line Producer

  Research resources for funding the project.Talent search as per project requirement.Oversee the project right from the inception stage to final completion. In depth knowledge of film making. This includes preparing a budget based on the script, hiring the cast and crew, finding equipment, scouting locations, overseeing expenses and daily scheduling to make sure the film stays on schedule and within the allotted budget. Marketing & Distribution of the film. Marketing the film at International film festivals. Show less

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  Lehren Networks

  Sept 2010 - Jun 2014

  YouTube Operations - Responsible for audience growth, optimum monetization of content, protecting copyrighted content and driving revenues.Constantly evaluating new platforms and exploring new avenues for monetization. Identifying potential content partners for Lehren, making proposals, creating revenue projections , negotiating complex terms with third parties and driving the closure on the legal agreement.Responsible for preparing trend analysis based on data acquired from platforms. In depth knowledge of Google Analytics. Show less

  • Asst General Manager

    Mar 2013 - Jun 2014

  • Sr Manager - Marketing & Alliances

    Sept 2010 - Feb 2013
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  Viu

  Jul 2014 - Apr 2020

  Content Acquisition Lead - VIU OTT

  • Defining and executing long term and short-term content strategy for VIU OTT platform for India region.• Building a content acquisition pipeline as per content strategy and content budget for all markets- Hindi as well as Regional.• Analyzing the market and building strategic partnerships to provide clear differentiator and defensibility against competition. • Conceptualize content opportunities and strategic partnerships with Studios, TV broadcasters and content owners/aggregators.• Negotiating Commercial & Legal Terms. • In depth understanding of copyright and rights management. • Identifying new and strengthening existing business partnerships.• Monetization of VIU’s Original content through distribution and syndication. Show less

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  Pocket Aces

  May 2020 - now

  Associate VP - Content Syndication & OTT Partnerships