George Barton

Experience

• 

  Livestream

  Jun 2012 - Aug 2012

  Sales Intern
• 

  VaynerMedia

  Jun 2013 - Aug 2013

  Community Manager
• 

  Gettysburg College

  Nov 2013 - May 2014

  Social Media Manager
• 

  Triboro Quilt Manufacturing Corp.

  Aug 2014 - Jan 2019

  Responsible for all marketing strategies & campaigns driving B2B & B2C sales- Managed the redesign and launch of two e-commerce websites on Magento 2.2: talltailsdog.com and originalterritory.com. - Increased Tall Tails site traffic by 98% YOY (2016-2018) through omni-channel marketing campaigns involving email, social media, influencer, affiliate, and direct mail marketing. - Responsible for multi-site e-commerce maintenance and logistics including inventory management, payment systems, ERP systems, shipping, returns, and transactional emails. - Responsible for all brand content including copy, photography, video, graphics, and product listings.- Responsible for B2B sales support including presentations, sell sheets, POP signage, and trade show logistics. - Managed our B2B distributor partnership and grew the Northeast customer store count by 508% YOY (2017-2018).- Pioneered a brand-new sales channel for Tall Tails by opening a high-end grocery store chain (Stew Leonard’s). - Developed and initiated a Corporate Partnership Program and internal incentive program with our Human Resources department. Show less Supported all marketing strategies, campaign implementations, and reporting- Drove brand awareness and product visibility by creating original content across social medial channels - Facebook, Twitter, Instagram, and LinkedIn.- Analyzed and reported on all email and social media campaigns, including contests and promotions using Hubspot, Excel, and InDesign.- Acted as marketing liaison in key sales and merchandising meetings to stay updated on trends, products, retailers, and target audience. Show less

  • Marketing Manager

    Apr 2017 - Jan 2019

  • Marketing Coordinator

    Aug 2014 - Apr 2017
• 

  3TBrands

  Jan 2019 - now

  3TBrands was formerly Triboro Quilt ManufacturingResponsible for all marketing strategies & campaigns driving B2B & B2C sales- Managed the redesign and launch of two e-commerce websites on Magento 2.2: talltailsdog.com and originalterritory.com. - Increased Tall Tails site traffic by 98% YOY (2016-2018) through omni-channel marketing campaigns involving email, social media, influencer, affiliate, and direct mail marketing. - Responsible for multi-site e-commerce maintenance and logistics including inventory management, payment systems, ERP systems, shipping, returns, and transactional emails. - Responsible for all brand content including copy, photography, video, graphics, and product listings.- Responsible for B2B sales support including presentations, sell sheets, POP signage, and trade show logistics. - Managed our B2B distributor partnership and grew the Northeast customer store count by 508% YOY (2017-2018).- Pioneered a brand-new sales channel for Tall Tails by opening a high-end grocery store chain (Stew Leonard’s). - Developed and initiated a Corporate Partnership Program and internal incentive program with our Human Resources department. Show less

  • Marketing Director

    Jun 2021 - now

  • Senior Manager: Brand Marketing & Engagement

    Jan 2020 - Jun 2021

  • Marketing Manager

    Jan 2019 - Jan 2020