Mukesh Kaneri

Experience

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  Fluxicon

  Jul 2008 - May 2011

  SEO Engineer/ Team Lead

  •SEO On page & Off Page activities•Link building (one way, two ways and three ways).•Directory submission, Bookmarking. Blog commenting, Classified, Quality link building, Article submission. Press release, B2B listing and Keyword research.•Meta tags creation.•Google analytic and Rank report.

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  Unicon Investment Solutions

  Jun 2011 - Mar 2013

  Assistant Manager - Digital Marketing

  •Creating Business Requirements Document for product features•Study of competitive landscape including product plans, software and strategies of other brokers•Regression testing of Websites and trading Software Omnisis.•Preparation and Review of Sales Documents like Value Proposition Document, SWOT Analysis, Market and Competitor Analysis Document•Generating MIS Report of product performance using Look Up, Pivot Table & different logic formulas.•Worked as a member of portal team and resolving all portal issues (UniconDirect.com).•Active participation in generating leads through E-Mail marketing and SMS Campaigns•Involved in promoting products via Internet Marketing through different channels like SEO, SMO, PPC campaigns and so on.•Promoting the company as a brand via Social media websites like Facebook, You- tube, Linked –in etc Show less

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  TC Global

  Mar 2013 - Jul 2015

  Assistant Manager - Digital Marketing

  •Act as an Astt. Manager of the search engine marketing channel. Manage the channel by tracking, reporting, and analysing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.•Handle delivery and monitoring of SEM and PPC campaigns•Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.•Managing the ad campaigns (lead generation and promotional) on digital platforms like Google/Facebook/LinkedIn etc•Managing the company’s online reputation through SEO SMO and SEM.•Skilled knowledge of Google AdWords, Google analytics and webmaster tools.•Creation of on line campaigns through search and display ad-serving technologies.•Initialized the user interactive session through Webinar & Google hangouts•Prepare performance analysis reports and recommend suggestions•Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins. Show less

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  Suzuki Motorcycle India Private Ltd.

  Aug 2015 - now

  •To monitor Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision •Plan and conduct the survey of New model concept for ICE vehicles (Scooters and Motorcycles)•Plan and conduct the survey of EV vehicle•To analyze overall E2W (Electric two wheeler) ecosystem including product and Charging infra structure and propose best strategy for upcoming EV model•To confirm the acceptability of the product through market surveys •To develop and propose the concept of two wheelers accessories•Working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met Show less •Taking care of SMIPL’s complete DIGITAL PRESENCE. •Managing digital agencies for Display, SEO, SEM and Mobile offerings.•Content partnership opportunities for some brands to be active on Digital medium for best ROI.•Analysing the customer data and getting insights for future targeting.•Building the brand in digital space.•Managing the social presence of Suzuki. Developing strategies to engage and connect with relevant TG.•Extending the off-line campaigns in digital space with creating and challenging industry benchmarks for CTR, VTR etc.•Develop a content strategy for brands to be alive organically in digital space.•Develop solutions for customer purchasing cycle & Decision making. Show less

  • Deputy Manager L2- Market research and Product planning

    Apr 2022 - now

  • Deputy Manager L1- Market Research and Product Planning

    Apr 2019 - Mar 2022

  • Assistant Manager - Digital Marketing

    Aug 2015 - Mar 2019