Anne Parnell

Experience

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  MidAdmerican Energy

  Aug 2000 - Feb 2003

  Graphic Designer
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  Bradford Exchange / Collectibles Today

  Jun 2003 - Oct 2007

  Web Designer

  Site manager for a multimillion-dollar e-commerce company, managing weekly site production schedule, A/B split testing, shopping cart enhancements that increased sales from $23 million to $50+ million in 4 years. Led implementation of rich media image management system that included conversion of over 4,000 product images; project included hiring and managing team of sub-contracted designers to complete work.Designed promotions and worked within licensing requirements for major co-brands including Disney, Precious Moments, Warner Bros., NASCAR, and NFL Show less

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  American Society of Travel Agents

  Dec 2007 - Oct 2009

  Webmaster

  Webmaster for ASTA (American Society of Travel Agents, ASTA.org), a mid-size trade organization that supports travel professionals. Received the 2008 Travel Weekly Magellan Award. • Develop, design and test cohesive site improvement projects that spanned over 50 web-based tools; worked closely with the creative director, marketers, copywriters and IT staff. • Management, design and placement of site content, search engine optimization and promotions that enhance offline sales, trade shows and web-based member services. • Wrote, presented and produced well-received webinars teaching ASTA members site best design practices, and site optimization helping to de-mystify how to bring a brick-and-mortar business to an online travel business and increase their online revenue. Show less

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  IEM

  Oct 2009 - Mar 2018

  UX/UI Design Lead for mid-size government contractor, establishing user-based design, and ensuring best design standards for software, web-based products and websites for products that are used on a daily basis to complete some of our country's most critical missions. Directed UX/UI design for 3 disaster management software systems that managed billions of dollars of FEMA grants to areas of the country hardest hit by natural disasters; managed and presented training on software and user feedback loops for continuous design improvement. Experience: • Led design and engineering teams from initial concept through project launch: customer-experience mapping, brainstorming, wire-framing, UI design, content development, and testing within an agile development framework• User-experience trainer and usability study lead• Identified critical user needs and developed online tools and websites for web-based services and applications• Conduct usability studies with user base before, during and post-launch of a software to ensuring that the product fit the customer's needs.• Business Process Modeling Notation (BMPN), Appian software, rapid software development, website design in an agile environment Show less I worked directly with clients and our designers/developers to pair the right solution with the right team ensuring the outcome is innovative, actionable and beautiful. Experience:Set creative direction and project planning for media solutions working directly with clients to solve problems, coordinating with designers, developers, software architects, writers, marketers, and executives ensuring the end product displays innovation, effective digital communication and high quality design. Led development of IEM’s digital media and public outreach program which is focused on excellence in video production, graphics, website design and production, and public affairs support. Responsible for identifying market opportunities, coordinating with team members, and forecasting upcoming requirements and growth opportunities. Show less

  • UX/UI Design Lead

    Jun 2016 - Mar 2018

  • Creative Media Lead

    Oct 2009 - Jun 2016
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  Airlines Reporting Corporation (ARC)

  Apr 2018 - Nov 2022

  I have trained and built the experience design (UX) team that is at the forefront of ARC’s Digital transformation - revolutionizing travel technology platforms that process over 7 billion transactions per year and provide travel data to fortune 100 companies around the world. After joining ARC as an individual contributor, I advanced to senior leadership by reshaping a failing UX department into leaders of product design, gaining the trust of product owners and executive team. Experience:• Directs XD strategy, vision, and UX research ensuring design, architecture and business owners work closely to deliver the RIGHT product and support the initial design exploration of new products that enable paradigm shifts to the multi-billion-dollar airline industry. • Directs XD discipline across matrix teams by helping teams navigate ambiguity through discovery workshops, critical customer journeys, experience mapping, service design, prototyping and user testing within an agile environment. • Directed the creation of ARC’s Design System focusing on design standards for interface design, patterns, accessibility requirements, and scalable react code repository that allowed the development teams to consistently communicate and optimize the data presented to customers; this brought significant organizational change to how teams built products and delivered quality products faster to market. • Directed the creation of ARC UX Research repository turning a series of fragmented reports, user feedback studies, user interviews into a single, searchable repository that curates cross-project insights and analysis on user pain points, feedback and user participation to assist all product teams in better understanding the needs of their customers.• Created a 3-tiered approach to conducting usability studies that accelerates open dialog between our designers, product teams and customers and shortens the go to market time. Show less

  • Senior Manager of Product Experience

    Mar 2020 - Nov 2022

  • Senior UX Designer

    Apr 2018 - Mar 2020
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  LeagueApps

  Nov 2022 - now

  Senior Director, Product Design