
Allyson Helms

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About me
Marketing Manager at UNCO
Education

University of Arkansas
2016 - 2020Bachelor of Arts - BA JournalismActivities and Societies: Zeta Tau Alpha, Grammar Club, Advertising Club, Public Relations Student Society of America
Experience

Milestone
Jun 2019 - Jan 2021- Social media management (guest engagement, content & copy, ad campaigns) - Assisted with graphic design, video, and photography needed for social media- Tracked ad campaigns and performed data analysis- Monitored all social campaigns, including the launch and implementation of an influencer marketing campaign- Created, planned, and executed social marketing ideas and content- Assisted with community-centered events that align with social media strategies- Kept up to date on the latest social media best practices and technologies Show less
Social Media Coordinator
Aug 2020 - Jan 2021Internship Director
Aug 2019 - Aug 2020Marketing Intern
Jun 2019 - Aug 2019

B-Unlimited
Jan 2020 - May 2020Social Media Marketing Intern- Developed creative content for existing brands and planned campaigns- Assisted with the monitoring and reporting of channels to track channel growth and improvement- Helped with social media strategies, customizing messages to different platforms and consumers- Contributed to the creation of content calendars across B-Unlimited social media channels, including Facebook, Twitter, Instagram, and Pinterest- Assisted in weekly photoshoots

Plug Public Relations
Jan 2021 - Feb 2022- Strategized and spearheaded creative social media campaigns for clients- Led creative development of all social media assets including copywriting and original artwork to support brand strategies - Managed multiple projects and clients that included media and influencer outreach, events, vendor management, social media management, content creation, and ad campaigns - Oversaw social media monitoring processes and communicated with clients while maintaining strong relations - Delivered proper promotional communications on time and according to editorial planning calendars Show less
Social Media Manager
Nov 2021 - Feb 2022Social Media Coordinator
Apr 2021 - Nov 2021Social Media and Public Relations Intern
Jan 2021 - Apr 2021

Milkshake Concepts
Feb 2022 - Apr 2023Social Media Manager
The Nix Company
Mar 2023 - Aug 2023Senior Social Media Manager
UNCO
Aug 2023 - nowMarketing Manager
Licenses & Certifications

Later Product Pro Certified
LaterJun 2022
Volunteer Experience
Member
Issued by Zeta Tau Alpha Fraternity on Aug 2016
Associated with Allyson HelmsVolunteer
Issued by Mission of Hope Haiti on Jul 2019
Associated with Allyson Helms
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