Prateek Srivastav

Experience

• 

  Rourkela steel plant

  May 2017 - Jul 2017

  Research Assistant
• 

  Ecom Express Limited

  Jan 2019 - Jun 2019

  Business Analyst

  Designed an exhaustive framework for rating of Field Executives (Delivery Boys), on the basis of objective parameters. This removed the biases of Distribution centre head's and transferred the ownership to the Organisation's HQ.

• 

  PhonePe

  Jul 2019 - now

  - Managing the peer to peer transactions (UPI) and chat product at PhonePe, at a DAU of ~50Mn- Solved the Number Churn issue at PhonePe, which blocked over 2Mn users monthly from logging in as they got a churned phone number from TRAI. This included exhaustively defining the use cases, personas and the solution for each of these while ensuring the reliability of payments at a scale of over 50Mn DAU.- Enabled payments through UPI LITE for peer to peer transactions powered seamlessly through chat platform, leading to 34% uplift in UPI LITE peer to peer transactions. Show less • Set-up the end to end assisted buying program for Phonepe Insurance, including the user research, A/B testing, making the business case, design and subsequently scaling it up for the app user base and achieved conversions uplift for ~30% for health and motor insurance categories.• Drove seamless launch of mutual funds and Insurance categories from a customer experience perspective by ensuring the right help content, app messaging, instrumentation and BOT flows are in place. Managed a 3-person team to spearhead this development• Reduced Mutual Funds support tickets from 8% to 3% through strategic product interventions.• Leveraged a multi-method user research approach (surveys, interviews, FGDs) to uncover intricate userbehaviors, ultimately shaping product strategies that yielded significant business value. Show less

  • Associate Product Manager II

    Oct 2022 - now

  • Product Operations Manager (CX)

    Jul 2022 - Oct 2022

  • Associate Manager

    Jul 2020 - Jun 2022

  • Graduate Trainee

    Jul 2019 - Jun 2020