Davina Becker

Experience

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  Fannie Mae

  Jul 2000 - Jan 2007

  Strategic Business Consultant

  ● Identified & analyzed key issues, business challenges and trends relevant in the long-term debt and housing markets.● Collaborated with the client team to develop strategic recommendations across multiple channels.● Worked with project lead to grow client business, develop proposals & formalize scopes of work.● Created & managed project deliverables with direct/indirect client interaction to meet milestones and deadlines.● Lead for Fannie Mae’s buyup and buydown bi-monthly posting to the capital markets.● Developed key statistical performance reports containing indicators and metrics on goals & volume comparing actual versus forecasted variances which increased overall team productivity. Presented key findings and recommendations from report for strategic process changes quarterly to senior management● Priced and analyzed large lender loan portfolios of data against competitors and assessed for risk using MS Excel tables and SQL queries in CAS, then provided best-execution scenarios to senior management.● Led the development, approval and communication of new products/product changes and their associated customer, operational, system & process impacts from the client to the capital markets.● Negotiated long-term contracts with the mortgage lenders, banks, and their senior executives. Show less

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  PG&E

  Jun 2007 - Apr 2008

  Procurement Specialist (Pricing and Bid Analyst)

  ● Generated and wrote consulting contracts through negotiation or competitive-bid process using ERP systems while working with SMEs, specializing in marketing and finance department contracts.● Evaluated market conditions by participating in negotiations & assisting in the development of new vendors.● Updated project plans, reviewed and analyzed requisitions and supply plans for domestic purchases.● Analyzed & documented SOX issues, including root cause analysis, control failure identification, level of significance assessment for deficiencies and remediation plans. Show less

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  Fanjet Marketing

  Nov 2011 - Feb 2013

  Customer Support

  ● Communicated with target audiences and managed customer relationships delivering value with a balanced focus on profitability and risk management.● Knowledgeable all aspects of support department including processes and information pertaining to currencies, stocks, bonds, and commodities.● Resolved financial customer support issues using CRM and MT4.

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  KMS lighthouse

  Feb 2013 - Jan 2014

  Global Marketing and Business Operations Manager

  ● Lead in the development of marketing infrastructure supporting the execution of company strategies and tactics improving company visibility and year-to-year growth rate.● Developed a governance process ensuring consistent messaging and adherence to brand standards.● Managed the production of marketing materials, including marketing collateral, banners, roll-ups, brochures, PPTs, newsletters, website, social media (Facebook/LinkedIn), white papers, and case studies.● Worked directly with global business partners to create and execute events for potential clients.● Delivering creative marketing strategies by improving visibility & impact on global marketing.● Delivered an annual budget for the marketing department.● Created a standardized company sales kit to ensure consistent messaging.● Worked on POCs (proof of concepts) and analytical solutions for diverse clients. Show less

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  ORE Tech LTD

  Mar 2014 - Aug 2015

  Product Specialist / Product Marketing Manager

  ● Managed the product marketing strategy and guidelines while evaluating product performance against company goals while advising the company’s management team.● Knowledge expert with regards to all product system’s features and resource for others.● Worked closely with multiple business stakeholders while managing the product lifecycle. ● Collaborated with Sales to create a trade show booth for the 2015 Asia iFX Expo. Created marketing materials, such as brochures including their translations, for event.● Wrote educational content & market analysis for ORE Options School, FXStreet.com, and Bullbearings.com websites.● Created product ideas & promotions for current clients to ensure high life-time value.● Performed QA testing on products and wrote materials for R&D, including product specs.● Managed the Chinese translation project for the ORE Options School.● Wrote content for product manual, sales presentations, website, and press releases.● Developed marketing reports based on information collected, such as trends, competition, new products, and pricing Show less

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  Forex Web Design

  Dec 2015 - Jan 2017

  Technical Account Manager

  ● Provided business, technical, and product knowledge in support of post-sales activities of websites, CRM, and Traders Room in order to ensure customer satisfaction.● Managed the product, project, and account management for the company and primary manager for third-party vendors.● Developed and maintained strong working relationships with clients to become their trusted advisor during large scale projects, and owned the relationship.● Educated clients on how existing and new product features and their functionality worked, and how it can contribute to their business growth.● Conducted on-site and virtual training of the CRM system to assure successful product implementation.● Addressed product related questions and technical challenges, internal and external.● Created the wire frames for websites and managed the UX/UI work with designers.● Collaborated with team members to initiate and drive new processes to streamline the product delivery.● Identified and developed upsell project opportunities and pitched them to clients. ● Wrote marketing content and developed layouts for websites. Show less

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  Davina Becker Content Management Company

  Jan 2016 - Dec 2016

  Business Owner/Content Manager

  ● Edited and proofread soft copies of books before going to print in Word and PDF.● Wrote online GMAT materials (vocabulary section).

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  PeerSpot

  Aug 2017 - now

  ● Ownership of all external content programs from end to end: extracting and exploring data, building a structured analysis or narrative, and evaluating methods and results for best practices.● Working closely with internal teams and customers to deliver content that exceeds expectations.● Joining all kickoff meetings to ensure we have the best information available to create a PeerPaper with the reviews available, which also meet the customers’ brand and goals.● Providing insight and analysis into published content and reframing it into multiple stories and narratives for customer's marketing and social needs.● Managing writers, editors, and graphics designers for multiple ongoing programs to produce high-end results.● Developing new content programs and deliverables to boost company revenue.● Working with AI and incorporating it into business processes to boost overall productivity. Show less ● Editing and restructuring technical content for all enterprise hardware and software companies globally. Letting each review posted tell the reviewer’s story using their voice through quality editing.● Writing articles for tech media partners.● Managed and trained several editors, including a couple of remote freelance editors.● Created guidelines and training documentation for use by other team members and freelancers.● Gathered event reviews at VM World 2018 by interviewing tech users.● Researched and added relevant SEO links to web pages. Show less

  • Manager, Content Programs

    Oct 2022 - now

  • Technical Content Editor

    Aug 2017 - Oct 2022