Blake Gantney

Experience

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  Fitness Quest 10

  Sept 2008 - Nov 2009

  Marketing Manager

  - Oversaw all marketing operations for a multi-million dollar company including print media, digital media, and tradeshow marketing; Increased membership by 45% in first year.- Developed integrated campaigns and cross organizational teams with multiple brands including Under Armour, ESPN, Sports Illustrated, and Men’s Health.

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  Incitrio

  Nov 2009 - Sept 2011

  Online Marketing Manager

  Online Marketing Manager - Directed the onboarding, skill development, and performance management of a team of 4 individuals and interns, leading online marketing initiatives that drove over a 50% increase in client acquisition and retention for the agency.- Formulated and implemented end-to-end campaigns for renowned clients Nielsen, ACE, and Tachyon, merging branding, print design, web design, and online marketing efforts to achieve an outstanding ROI surpassing 60%.- Acted as project and account manager to a client list of 30+ clients with a client retention rate of over 90%.- Help in business development efforts by answering requests for proposals resulting in the signing of over 10 new clients. Show less

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  Covario

  Aug 2011 - Nov 2012

  Manager, Paid Media Services

  - Presided over paid search accounts for the agency's top clients (Intel, Lenovo, HTC, McAfee) in excess of $30M media spend per year.- Restructured Intel’s global AppUp paid media program to lower average cost per download from over $9.00 to under $1.25 in just three months while increasing media budget to over $9M in annual spend. - Awarded 2012 Creative Media OMMA Online Media: Search awarded for the paid media program created for Epicor; Redesigned a global B2B lead generation program spanning 35 countries in 16 different languages to increase return on ad spend to 935%.- Became lead on creating new business pitch decks and RFPs due to creative and effective digital media strategies; This led to the signing of new large clients including Bank of America and Las Vegas Cosmopolitan.- Leveraged strong data analytic skills to rebuild reporting templates that were then used across the entire division. Show less

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  BlueGlass Interactive, Inc.

  Nov 2012 - Mar 2013

  Senior Director

  BlueGlass Interactive, Inc. is dedicated to changing the way companies market themselves online with extraordinary strategies, service & software powered by the best minds in Internet marketing.BlueGlass is headquartered in Tampa, FL with locations in Los Angeles, New York and Australia.- Led the complete restructuring of the paid media division, with oversight of 5+ team members and $25M in media under management; optimized campaigns to achieve a over 200% increase in ROAS and drive a 250% increase in media under management.- Engineered and implemented a comprehensive system overhaul for the division, creating client report templates, tracking code templates, and optimization processes that streamlined operations and allowed for 250% increase of media under management with minimal additional resources. - Presided over cross-functional effort with the IT team to construct a bespoke reporting database; reform the reporting process by linking data sources, leading to a 50% decrease in time to complete reports while lowering reporting error rate.- Led strategic discussions with C-suite executives on emerging technology trends in the paid media sector, resulting in the adoption of AI-driven ad targeting and optimization algorithms that increased campaign performance by over 50% within three months.- Directly led all account and client management for a portfolio of 5+ clients, all with over six figure monthly media budgets and a 100% client retention rate. Show less

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  Injekt

  Mar 2013 - Apr 2014

  Director of Marketing & Acquisition

  Injekt is a publisher of 30+ browser based applications and games that are monetized through our own digital ad network. - Spearheaded the creation and oversight of paid media campaigns across 30+ applications, resulting in a 45% increase in product downloads; utilized performance data to inform iterative campaign improvements and drive user acquisition.- Strategically launched 100+ campaigns across Google Ads and Bing that resulted in a combined daily volume that exceeded 10,000+ downloads per day.- Decreased cost per download from $4.50 to under $1.00 across almost all applications. - Established cross functional teams of engineers, developers, marketers, and salespeople to create and develop 30+ different application brands that were successfully launched to market. - Attained relationships with many 2nd and 3rd tier ad networks to generate a large volume of targeted traffic outside of the traditional tier 1 networks to further lower cost per download and increase reach. Show less

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  Chomp Creative Studio

  Apr 2014 - Jun 2024

  Head of Marketing & Digital Media

  Chomp Creative Studio specializes in paid media services and video production. We partner with companies in San Diego and around the world to increase web traffic and drive performance based marketing. Together, we help clients build customized digital marketing plans and assets, to drive their strategic marketing objectives.- Established and grew a digital marketing and video production company, increasing annual revenue by at least 30% every year for 10 years through performance based strategies and building strong client relationships.- Directed strategic business development initiatives and managed key accounts for a diverse portfolio of 50+ clients, resulting in a 90%+ client retention rate.- Led as the in-house paid media consultant for renowned brands ProFlowers and Shari's Berries, overseeing paid search budgets exceeding $20M annually; optimized campaigns to boost ROAS by 45%.- Orchestrated end-to-end B2B lead generation programs utilizing paid search, display, video, social, organic, and email channels; pushed traffic to custom landing pages, resulting in a 40% increase in qualified leads.- Built successful YouTube and TrueView content campaigns, including sponsored influencers, with individual videos receiving views in excess of 4.8M views (one sample video: https://www.youtube.com/watch?v=1bllnzzhaGM).- Orchestrated the formation of cross-functional production teams consisting of local and offshore contractors, tripling production capacity and reducing production costs by over 50%. Show less

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  Dynata

  Jun 2024 - now

  Director of Growth Marketing

  Dynata helps companies harness the power of first-party data to make informed, intelligent decisions about the products, services and campaigns they bring to market. With a global reach and an unrivaled approach to quality, we are the most trusted source for reliable, accurate data.We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Show less