Inge Hoefkens

Experience

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  Accenture

  Sept 2003 - Nov 2005

  Consultant

  Application consultant; experience in CRM data management (SAP and Oracle). Main project: implementation project at financial shared service centre for european headquarter of multinational.

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  Philips

  Dec 2005 - Jul 2022

  P&L accountability for Sonicare product portfolio valued at $225M encompassing Brush Heads, Oral Irrigators, and Whitening products (Feb 2019-Mar 2020), Norelco Grooming portfolio valued at $90M (Mar 2016-Jan 2019) and Kitchen Appliances & Saeco portfolio valued at $35M (Sep 2015-Feb 2016)- Achieved 15% YOY sales growth in 2019 for Sonicare Brush Head business, driven by implementing successful tactics to drive sales on Amazon while optimizing the product portfolio in stores- Achieved 23% 3y CAGR between 2016 and 2019 for the Norelco grooming business, driven by strong product launch plans and portfolio optimization efforts- Developed Marketing boost plan for Kitchen appliances that led to 120% YOY growth in 2016, driven by celebrity endorsement and additional media investment.- Direct manager and coach of five marketing managers.- Developed and implemented innovative digital, D2C launch plan for latest Oral Health Care innovation.- Commissioned and actively participated in consumer research and competitive analysis to guide pricing, promotions, product placement, and activation strategies.- Served as Ambassador for the Philips Personal Health NA Marketing team to align US Launch process requirements with the global Business Process Experts and ensure deployment of global optimizations in the NA marketing teams. Show less - Worked with Headquarter teams in Bothell WA and in Amsterdam NL to identify opportunities for improvement at all levels of the organization.- Key projects included business transformation initiatives with the Mother and Child Care Team of Philips AVENT, the Oral Health Care Team of Philips Sonicare, and served as the project manager for a boost initiative with the Personal Care Team with Philips Norelco.- Worked with the Mother and Child Care Team at Philips AVENT to improve penetration in the Toddler Cup category. Show less - Responsible for customer marketing in two of the company’s largest Consumer Electronics Accessory categories for Cables and Connectors, representing $100M in annual revenue.- Managed a scope of responsibilities that included tracking consumption trends, developing sales forecasts, and working with Sales to build customer selling stories.- Executed the 'Enhance & Protect' marketing campaign that merged communications across Home Entertainment Accessories, outperforming the 2010 performance goal. Show less

  • Customer Portfolio Leader

    Feb 2021 - Jul 2022

  • Business Transformation Lead

    Apr 2020 - Jul 2022

  • Team Leader Marketing

    Sept 2015 - Mar 2020

  • Sr. Business Transformation Consultant

    Aug 2013 - Feb 2016

  • Sr. Business Manager Consumer Care

    Aug 2011 - Aug 2013

  • Sr. Marketing Manager Home AV Accessories

    Feb 2009 - Aug 2011

  • Sr. Product Marketing Manager Domestic Appliances

    Dec 2005 - Jan 2009
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  Inge's Bread

  Apr 2021 - now

  Business Owner

  Giving back by baking healthy, sugar free and delicious home baked breads for neighbours. Building community and healthy eating habits by participating in local Farmers Markets.

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  ASML

  Aug 2022 - now

  Program Manager Sourcing & Supply Chain

  Leading Sourcing & supply chain NPI team for ASML DUV business in Wilton CT.- Drive cross functional collaboration to increase COG improvement programs- Ensure timely parts availability for integration at Wilton CT factor