Christopher Cordes

Experience

• 

  Sigma Pi

  Jan 2010 - Jan 2011

  First Counselor

  Served on the Executive Council of Epsilon Phi Chapter at Embry-Riddle Aeronautical University Prescott. Managed and coordinated fraternity events while implementing school and fraternity risk management strategies.

• 

  Horizons Newspaper

  Jan 2011 - Jun 2012

  Journalist

  Wrote news articles pertaining to campus events, sports, and industry related developments. Interviewed and worked with staff and students on campus in order to effectively produce a comprehensive news source for Embry-Riddle Aeronautical University.

• 

  Embry-Riddle Aeronautical University

  Jan 2012 - May 2013

  Multi-Subject Tutor

  Tutor students needing assistance in Aircraft Performance, Aerodynamics, Private Single Engine, Multi-Engine flight, and Psychology

• 

  Quality Vans and Specialty Vehicles

  Mar 2013 - Apr 2013

  Student Consultant

  Worked with a small team to perform internal and external audits of the company Generated a Strength Weakness Opportunity Threat (S.W.O.T.) analysisSet short and long-term objectives for market growth and increased efficiency, and developed strategies to achieve those objectives

• 

  Expedition Portal

  May 2013 - Apr 2020

  • Produced editorial content for Expedition Portal and Overland Journal • Set daily and weekly story budgets and created an effective content calendar to meet key deliverables• Managed Expedition Portal editorial, content submissions, and project flows through platforms including Asana and Wordpress• Developed and implemented content strategies and tracked impact to traffic and engagement• Worked with new and existing contributors to create high-quality content under tight deadlines• Built relationships with readers, contributors, and manufacturers to grow the Overland International brand and community worldwide• Communicated professionally with off-road enthusiasts and brands at events, trade shows, club gatherings, and trail runs• Managed Expedition Portal Instagram to ensure consistent high-quality posts• Created and curated professional images and unique copy that would generate engagement and boost our brand’s Instagram following • Integrated merchandise and online articles into social feeds to drive sales and traffic • Created art concepts and designs for Overland International merchandise Show less • Coordinated with Editor in Chief on bi-weekly editorial plans• Curated, uploaded, and laid out content• Created editorial on exciting vehicles and gear from partners and enthusiasts • Attended key industry events and gatherings• Helped plan and prepare for shows, events, and open houses• Worked with moderators to manage and grow forum community• Managed Expedition Portal website redesign, migration, and IT projects with technology staff• Managed Overland Journal and Expedition Portal Facebook Show less Managed day-to-day operations for an international adventure travel publicationMaintained and coordinated the use of company equipment and vehiclesDeveloped company policies and wrote employee handbookCreated online promotion for partner company to drive sales and membershipLed promotional contests for Expedition Portal (Overland’s Online Division) to increase community interaction and expand membershipAssisted in event planning and executionWrote online articles featuring off-road trucks, SUV's, overland equipment, and event coverage Show less

  • Editor

    Oct 2018 - Apr 2020

  • Managing Editor

    Jan 2014 - Oct 2018

  • Operations Coordinator

    May 2013 - Dec 2013
• 

  Hema Maps

  Mar 2015 - Mar 2018

  North American Hema Map Patrol

  • Led off-road mapping and content development trips across North American overland routes• Created route guides, adventure stories, and social content for Overland International and Hema communities• Helped test and improve Hema Mapping Application through field use • Created Pacific Crest Overland Route, and led trip from Arctic Circle to Mexico on dirt• Crossed Australia while coordinating with Hema GIS team to check the quality of existing trail data in multiple locations• Managed projects using Trello boards for vehicle maintenance, trip planning, travel schedules, and budget Show less

• 

  OnXmaps, Inc.

  Apr 2020 - now

  - Establish and lead the vision for the onX Offroad content ecosystem, including trails, POIs, base maps, and new content layers. - Lead the development, deployment, and evolution of the Trail Guide program at onX Offroad.- Built and now manage a community of over 1,000 off-road enthusiasts to record and publish guidebook-style trail content. - Develop and grow a nationwide network of off-road trails proven to increase the engagement, conversion, and retention rates of customers.- Work cross-collaboratively with product and engineering teams to define requirements and build scalable software systems to manage trail-content from acquisition to go-live.- Work with the marketing department to define target user groups, collaborate on content creation, and represent the brand in various mediums including podcasts, YouTube videos, print articles, at trade shows, and at live events. - Collect and utilize feedback from customers on app functionality, new feature viability, and current user problems to inform product team and improve product market fit. - Network and collaborate with industry leaders to create partnerships for Trail Guide, Stewardship, and Marketing initiatives. - Plan and guide backcountry off-road trips tailored for specific projects such as video shoots, customer appreciation, and product testing. Show less - Lead the development, deployment, and evolution of both the Trail Guide and Stewardship programs at onX Offroad.- Built and now manage a community of over 1,000 off-road enthusiasts to record and publish guidebook-style trail content. - Developed a nationwide network of off-road trails proven to double the conversion rate of new trial users.- Work cross-collaboratively with product and engineering teams to define requirements and build scalable software systems to manage trail-content from acquisition to go-live.- Work with the marketing department to define target user groups, collaborate on content creation, and represent the brand in various mediums including podcasts, YouTube videos, print articles, at trade shows, and at live events. - Collect and utilize feedback from customers on app functionality, new feature viability, and current user problems to inform product team and improve product market fit. - Oversee the development, strategic direction, and implementation of the onX Offroad Stewardship program.- Network and collaborate with industry leaders to create partnerships for Trail Guide, Stewardship, and Marketing initiatives. Show less

  • Lead Senior Content Manager

    Sept 2023 - now

  • Lead Content Manager

    Apr 2023 - Nov 2023

  • Lead Content Acquistion Manager - Trail Guide Manager

    Apr 2020 - May 2023