Jeff Tomczek

Experience

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  StoneArch Creative

  Mar 2006 - Oct 2007

  Account Assistant and Media Coordinator

  Clients: Boston Scientific, US Foodservice, Parsons Electric, Medtronic, St. Luke's Hospital, etc.

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  Cities Media Group

  Oct 2007 - Oct 2008

  Executive Director

  One year stint assisting in the development of non-traditional marketing start-up.

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  Switch

  Mar 2009 - Aug 2009

  Glaceau Team Lead

  Contracted freelance campaign: Coca-Cola & Glaceau launches of Powerade ION4 and VitaminWater10

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  MTV Networks

  Aug 2009 - Nov 2009

  Production Coordinator

  Freelance coordination in Special Events department for large scale event parties including MTV Video Music Awards, VHI Divas, Spike Scream Awards, VHI Hip Hop Honors, Tr3 Upfronts and internal corporate meetings.

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  C2Bseen, LLC

  Nov 2009 - Jun 2014

  President

  Brand & Business Development, Marketing Planning, Audience & Platform Building, Product Positioning, Web Strategy, Social Media Integration, Event Production and Growth Strategy -- I coach and advise entrepreneurs, authors, artists, non-profits and other start-ups in building ideas, entering the marketplace and growing their brands & platforms.

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  The michael alan group

  Mar 2010 - Oct 2010

  Project Manager

  In-office project manager for multimillion dollar North American guerrilla marketing campaign to promote the Palm/HP 'Pre Plus' smart phone device. 30+ markets, 32 employees and a very happy client.

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  Instinct Laboratory

  Jan 2013 - Sept 2013

  Lead Consultant- US insights & development

  Independently contracted adviser to UK based consumer psychology and design firm with emphasis on global insights & brand strategies for the North American market. Clients include Red Bull, Timex and Luxottica.

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  Tommie Hotels - Commune Hotels & Resorts

  May 2014 - May 2016

  Brand Director

  Brand positioning, development and launch efforts for an innovative hotel collection, which eventually came to market as Arlo Hotels in New York City.

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  Two Roads Hospitality

  Mar 2016 - Mar 2019

  Reporting to the CMO, I was responsible for overseeing three leading boutique hospitality collections for the largest operator of independent hotels in North America, as well as corporate brand marketing. This role involved the direction of brand and marketing efforts of Two Roads Hospitality, Thompson Hotels, Joie de Vivre Hotels and tommie Hotels as a through-line linking disciplines and leaders to serve our primary audiences of owner/developers and guests. Daily professional efforts included emphasis on guiding and articulating the guest journey across the on-site experience + all marketing channels in-collaboration with disciplinary experts. Contribution areas included: insights, strategy, campaigns, business development, creative direction, standards & guidelines, vendor management and openings & transitions process among other areas in shaping the 360 degree brand ecosystem for each collection while articulating engaging stories and bringing collection promises to life. Show less Responsibilities include overseeing development, growth and creative direction for our leading portfolio of boutique lifestyle hotel brands, which include: Thompson Hotels, Joie de Vivre Hotels, tommie Hotels and Alila Hotels. Presently working to launch the tommie brand while also collaborating on our merger/integration process with Destination Hotels & Resorts. I also oversee strategic marketing partnerships and brand level programs for the organization and participate in the design/development process of new or transitioning assets. Show less

  • Vice President of Brand Marketing

    Jun 2018 - Mar 2019

  • Senior Director of Branding & Marketing

    Sept 2017 - Jun 2018

  • Director of Branding

    Mar 2016 - Sept 2017
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  21c Museum Hotels

  May 2019 - Nov 2020

  Vice President Brand Marketing & Sales

  Led team in the execution of integrated marketing, sales & revenue strategies to promote, enhance and evolve the 21c Museum Hotels collection offering to the marketplace.

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  Marriott International

  Feb 2021 - Sept 2022

  Vice President, Distinctive Select Brands

  Globally led the Distinctive Select team & portfolio of brands including the Moxy, Aloft, Element and AC portfolio of collections

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  Self-employed

  Sept 2022 - now

  Independent Consultant
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  Calibreal Co.

  Apr 2023 - now

  Founder

  Calibreal Co. provides life design coaching services, content and curriculum across 1:1 sessions, packages and workshop offerings. As founder and CTA certified professional coach, I will help you move your life forward by utilizing action-oriented methods of design thinking and proven principles of positive psychology. From stuck to unstuck, career transformation or purpose discovery, we'll find a path that calibrates your life to the realest version of you. I also offer team workshops or 1:1 development for professional organizations. If you're looking for help with personal branding and entrepreneurship, my sibling company C2Bseen, LLC offers complimentary services. Show less