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Lukas Roth

Lukas Roth

Letter Carrier

Followers of Lukas Roth1000 followers
location of Lukas RothMainz, Rhineland-Palatinate, Germany

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  • Timeline

  • About me

    IO Business Graduate @Novo Nordisk

  • Education

    • Accadis Hochschule Bad Homburg

      2018 - 2021
      Bachelor of Arts - BA International Marketing GPA: 1.8 (German grading system)

      Relevant Courses: Int. Management, Int. Marketing, Entrepreneurship, Big Data, Market Research and Statistics, Communications, Promotion and Advertising, Media Science, Accounting, Economics, Business LawBachelor Thesis: How Mobile Technology is Changing the FMCG Market (Grade 1.1)

    • Nova School of Business and Economics

      2022 - 2023
      Master in Management (Master of Science) Management GPA 17/20 (equivalent to 1.3 in german grading system)

      Focus on Digital Business & EntrepreneurshipRelevant Courses: Digital Marketing, e-Commerce, Technology Strategy, Open Innovation, Introduction to Programming, Business Model Innovation, Applied Entrepreneurship & Asian BrandsMaster Thesis: Soda Tax and population health (Grade 17/20)

  • Experience

    • Deutsche Post

      Jun 2016 - Sept 2016
      Letter Carrier

    • Sultans Treasure

      Nov 2016 - Jul 2017
      Store Manager

    • Unternehmensgruppe Theo Müller

      May 2018 - Aug 2018
      Internship Müller Italy

    • Publicis Sapient

      Mar 2019 - Mar 2020
      Junior Associate Office Services

    • Deutsche Hospitality

      Jan 2020 - Apr 2020
      Consulting Project

    • TechQuartier

      Apr 2020 - Jun 2020
      Member of Techtalents Program with Eintracht Frankfurt

      - Challenge: The changing world- Introduced project concept in the healthcare elderly care sector up to an MVP

    • Nestlé

      Feb 2021 - Oct 2021

      Working Student Brand Management Nestle Snacking Range (Choco Crossies and Choclait Chips) & SMARTIES- Tracked and analyzed retail data (Nielsen/IRI) and consumer panels (GfK) to state brands future risks and chances Brand Management Intern SMARTIES- Coordinated and created social media content and influencer acquisition to increase followers by 100%

      • Brand Management Snacking

        Jul 2021 - Oct 2021

      • Brand Management SMARTIES

        Feb 2021 - Jul 2021

    • Novo Nordisk

      Sept 2023 - now

      - Integrated Omnichannel Customer Engagement capability building into GMAX+ Virtual Academy, leading the CE Execution area and coordinating multiple sub-scenes to enhance stakeholder engagement- Involvement in several initiatives related to the Content Hub, including creating promotional material, participating in podcast creation, developing an alternative funding model, and contributing to the restructuring of the Content Hub Capability Program into an Omnichannel Capability Program- Advanced expertise in AI-driven content creation by contributing to AI-related projects, shadowing senior managers, and developing innovative AI-generated content Show less

      • IO Business Graduate - Cardiovascular & Emerging Therapy Area

        Jan 2025 - now

      • IO Business Graduate - Customer Engagement

        May 2024 - Jan 2025

      • IO Business Graduate - Rare Disease Strategy Germany

        Sept 2023 - May 2024

  • Licenses & Certifications