Gareth Williams

Experience

• 

  The Royal Bank of Scotland

  Jan 2006 - Nov 2012

  • Responsible for all aspects of online measurement and optimisation for natwest.com and rbs.co.uk• Working with key business stakeholders to deliver actionable insight from a combination of various sources (clickstream, commercial, voice of customer and testing)• Running onsite A/B testing on natwest.com and rbs.co.uk• Developing and designing measurement solutions to meet the requirements of the evolving business• Working with online marketing to measure and optimise on and offsite activities• Delivering onsite measurement and strategy for non-core RBS brands such as Coutts• Managing analysts ensuring that they deliver insight and developing their skillset• Managing supplier relationship with Adobe Show less

  • Web Analyst

    Nov 2007 - Nov 2012

  • Risk Analyst

    Jan 2006 - Nov 2007
• 

  Virgin Media

  Sept 2012 - Jul 2014

  Senior Online Analyst

  • Developing digital optimisation strategies to help the business achieve digital sales and churn targets• Managing delivery of optimisation programme• Working closely with senior stakeholders across the business to understand current business challenges, managing expectations and delivering value• identify optimisation opportunities

• 

  AEP Convert

  Sept 2014 - Mar 2017

  Senior Optimisation & Analytics Consultant

  • Developing analytics and optimisation strategies for clients, including:o Virgin Moneyo The National Lotteryo Lakeland• Working across business verticals to understand the specific business objectives and challenges• Writing business plans for clients to deliver mediate improvements in the value of their digital real-estate as well as creating a culture of continuous improvement and digital maturity• Managing the technical and organisational delivery of analytics and CRO programmes• Running training classes and optimisation workshops Show less

• 

  LeapThree

  Mar 2017 - Aug 2017

  Senior Optimisation & Analytics Consultant

  LeapThree formed from the merger of AEP Convert and L3 Analytics

• 

  Momentum Digital Insights

  Sept 2017 - now

  Director

  Momentum Digital Insights was founded to help businesses obtain real value and benefit from their digital analytics investment. We believe the key to achieve this is to understand how to utilise and combine digital tools intelligently, whilst implementing the necessary processes to generate valuable insights and deliver continuous and measureable improvement.

• 

  Ayima

  Jan 2021 - now

  Analytics Director