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Cheryl Cheong

Cheryl Cheong

Service Crew

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location of Cheryl CheongSingapore

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  • Timeline

  • About me

    Partnerships Associate, Online Marketing at Shopee

  • Education

    • National University of Singapore

      2019 - 2023
      Bachelor of Business Administration with Honours (Distinction) Marketing and Psychology

    • CHIJ Secondary

      2013 - 2016

    • Nanyang Junior College

      2017 - 2018

  • Experience

    • Tanuki Raw

      Dec 2018 - Feb 2021
      Service Crew

    • SCL System Enterprise Pte Ltd

      May 2021 - Oct 2021

      • Marketing Executive

        Aug 2021 - Oct 2021

      • Marketing Intern

        May 2021 - Aug 2021

    • Health Promotion Board

      Nov 2021 - Dec 2021
      Branding & Corporate Marketing Intern

      • Assisted in logo requests to ensure the appropriate use of HPB’s logo and uphold HPB’s reputation as a brand• Involved in the development, vetting, consolidation of content for campaign material including creative modifications of artwork if required• Developed a marketing brief for a 2022 campaign targeted for youths in Singapore• Assisting in administrative duties where required

    • DOKI DOKI

      May 2022 - Jul 2022
      Digital Marketing Intern (Sales and Operations)

      • Content Marketing: Created engaging digital assets for social posts and shop banners during key high-profit campaigns such as Shopee’s Double Double Sales• Events & Sales: Assisted in organization and preparation of logistics for a pop-up event at Takashimaya while at the same time, being the front salesperson to actively promote products with excellent customer service• Collaboration (B2B): Assisted in key ad hoc projects which required close collaboration with third party stakeholders, such as liaising with business incorporation companies in Hong Kong and researching vitamin powder suppliers in overseas markets Show less

    • Decathlon Singapore

      Jan 2023 - Jul 2023
      Performance Marketing Intern

      • Manage performance marketing campaigns end to end - from strategising to executing to analysing & reporting on our digital marketing channels.• Optimize campaigns to improve key performance metrics across channels such as Google Ads & Meta Ads• Maintain weekly & monthly reports on performance marketing campaigns and provide channel analysis and actionable insightsRegularly collaborate & coordinate across different stakeholders & business units (Communications Team, Media Agency, etc.) Show less

    • Shopee

      Oct 2023 - now
      Partnerships Associate, Online Marketing

  • Licenses & Certifications