Avinav Malhotra

Experience

• 

  TERI - The Energy and Resources Institute

  Jan 2010 - Jan 2010

  Intern
• 

  CnT Architects

  Jan 2013 - Jan 2013

  Trainee Architect
• 

  The Right Brain Collective

  Apr 2014 - Dec 2015

  Founding Architect & Design Principal
• 

  Charmboard

  Aug 2015 - Feb 2016

  Category Manager
• 

  Stayzilla

  Mar 2016 - Feb 2017

  Demand side performance and growth for 8000+ properties across 12 states.Managed all performance campaigns (search, display, afilliate, BTL) with high focus on Metasearch channels like trivago, TripAdvisor and Google Hotels.Worked closely with data science team in active bid management strategies on Metasearch channels.5 member team brought down customer acquisition costs by ~85% in 6 months.

  • Zonal Marketing Manager (East)

    Jun 2016 - Feb 2017

  • Buzz Marketing Manager

    Mar 2016 - May 2016
• 

  Samsung India

  May 2018 - Jan 2022

  Early launch and scaling of Samsung Care+ (brand owned device protection product)- PnL Strategy, Pricing and program health initiatives to drive attach rate with device sales, and reduce claim rates- Owned all digital channels (Samsung Store, Amazon, Flipkart, Tata Cliq) and partnerships (for OOBE, early activation and sustenance sales via app ecosystem)- marketing strategy, nationwide POSM deployment and Sellout Schemes for all stakeholders Sales team, dealer, distributors and in-store Promoters Show less Transformed Samsung's customer support app "Samsung Members" to an owned marketing channel by creating a thriving user community with millions of active users.- complete product ownership for South Asia product pipeline and all app metrics (supported by Dev teams across Suwon, Samsung Research Noida/Bangalore)- pioneered Samsung India's community marketing approach (digital, launches, multicity activations, long term user engagement programs etc) for over 40 product launches across all categories (setup 7 FTE Community Marketing COE at Agency)- won several awards, including Global award for best overall Members program two years in a row ('19,'20 among 61 competing global subsidiaries, including evolved programs in Korea, NAM, Japan)- part of global launch team for "Galaxy Unpacked 2020" (launch event for S20 series, Z Flip) Show less

  • Product Manager

    Mar 2020 - Jan 2022

  • Asst. Product Manager

    May 2018 - Feb 2020
• 

  Mastercard

  Jan 2022 - now

  Manager - Product Management

  Product Strategy and Portfolio Management for Consumer Credit Card products in South Asia- work with all issuers on new product development, portfolio strategy & optimisation and cardholder experience- work extensively with Merchant partners for Co-brands (launched Co-brands like Myntra, Swiggy) - full life cycle from initial stages of engagement, RFP response to product development, GTM, launch and sustenance- lead all data initiatives for larger Customer Solutions team (consumer, commercial, Digital, acceptance and cyber & intelligence products)- lead programs to drive key initiatives like Cross Border, Contactless, Tokenisation etc- APAC Innovation Ambassador for South Asia Show less