Cyrielle Torpe

Experience

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  Digin

  Mar 2014 - Sept 2014

  Junior Marketing Manager

  As a Junior Marketing Manager, I have been in charge of: • Set up a global marketing and webmarketing strategy for Digin • Support the technical team in the elaboration of webmarketing tool• Set up, optimization and reporting of Google AdWords campaigns• Community management, creation of content

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  APACOM

  Sept 2014 - Mar 2015

  Junior Digital Communications Manager

  As a Junior Digital Communications Manager, I have been in charge of: • Managing and planning blog publications• Writing articles• Monitoring contributive writers • Managing social media networks• Supporting events organization• Contributing to research and writing articles for Objectif Aquitaine (regional media)

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  Hurra.com™

  Mar 2015 - Oct 2016

  Digital Marketing Manager

  As a Webmarketing Strategist I was in charge of the strategic coherence of several digital channels (SEM, Display, Google Shopping, Affiliation) for many clients across Europe. My main responsibilities were :• Set up and optimise online marketing campaigns (SEM, Display and Shopping)• Manage partners and affiliates• Report on the performances • Maintain the clients relationshipVertical concerned: Travel & Retail. Clients: Air Transat, Chevignon, Yves Rocher, Gems World Academy, Toolport Show less

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  EasyTranslate

  Jan 2017 - Mar 2017

  Digital Marketing Manager

  As a Digital Marketing Specialist, I was responsible for the implementation and management of Search and Display campaigns across 11 markets.In close collaboration with the Digital Marketing Manager and the Marketing Department (which includes communications and design), my responsibilities were:• Implement and optimise Search, Display and Retargeting campaigns• Plan and execute online acquisition and SEM activities• Measure performances and generate reports through Analytics

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  KAYAK

  Mar 2017 - Mar 2019

  As a Regional Strategy Manager for South/East Europe (France, Spain, Portugal, Italy and Poland), my role is to: • Contribute to the existing strategic planning process• Identify growth opportunities• Assess economic trends and competitive landscape• Identify key industry trends and how they impact our performances• Investigate and report on performances fluctuation• Develop Customer Lifetime Value - product knowledge and local XPs• Budgeting: assess portfolio budget and revenue target (working closely with BI, finance and commercial team) Show less I started my journey at momondo as Marketing Manager for the French market. Following the merger of KAYAK and momondo, I took over the responsibilities for both brands on the French market.My role was to ensure a market overview to guarantee a strategic coherence on a country level and protect contribution margin.My main tasks were:• Monitor and interpret the performances of the market (for the following channels: SEM, SEO, TV, PR, Display, Affiliates, CRM, Social Media)• Coordinate cross-channel campaigns (both local, such as influencer's partnership; and global, such as the DNA Journey)• Handle coordination and implementation of projects that involved different teams• Ensure relevance and presence on the market through our product• Localize global campaigns to French markets• Budgeting: assess budget and revenue target (working closely with BI and commercial team) Show less

  • Regional Strategy Manager - South/East Europe

    Jul 2018 - Mar 2019

  • Country Manager France - KAYAK and momondo

    Mar 2017 - Jul 2018
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  Mumablue

  Mar 2019 - Mar 2020

  Country Manager France - Benelux

  Mumablue is a Spanish start-up that creates personalized books for kids. As each child is unique, each of their books is unique ;) My mission at Mumablue was to : - Ensure the P&L of the French market- Define and develop the marketing strategy (seasonal campaigns, launch of new products, localization)- Implement and optimise Google Ads (Search, Shopping, Display, YouTube)- Coordinate the development of the SEO strategy- Coordinate the workflow in the team (projects, content, translation, etc)- Support other departments (customer service, books mock-ups…) Show less

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  WETRUST INTERACTIVE

  Apr 2020 - Jul 2022

  Driving growth through marketing, UX design and product optimisation. ⭐️ Our success stories: Rouje • Lõu.Yetu • Taittinger • Antik Batik • Swildens • Sweet Pants • Nabilla Beauty • Defend Paris

  • Head of Account Management

    Jan 2021 - Jul 2022

  • Ecommerce Manager

    Apr 2020 - Jan 2021
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  Maison Claude

  Sept 2022 - now

  Founder
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  Yumens - MV Group

  Mar 2023 - now

  Project manager