Roy Song

Experience

• 

  Trimble

  Jan 2008 - Jan 2016

  • Serve as key sales engineering liaison between sales and marketing to communicate marketing activities, product developments, and market data intelligence to drive sales of technical products and solutions. • Provide technical input to both internal staff and distributor staff to recognize opportunities for surveying technologies to better solve their current problems and/or identify desired features. • Gather customer feedback on Trimble solutions and convert them to formal product development/configuration requests to meet customer needs; report these to the Marketing management team. • Execute the release of new products and applications with the sales team in each market by acting as the Sales point of contact for the Marketing organizations. • Confer with customers to assess proprietary equipment and software needs and to determine custom requirements. • Coordinate sales team efforts to provide content to Marketing to develop sales materials. • Coordinate, analyze and prioritize product quality related issues and procedures reported from customers and drive resolution of these between sales and the product management organization. • Identify market trends and under-served market applications/niches. • Report and make product portfolio recommendations to the Business Area Marketing organizations. • Monitor market and technology trends reflected in strategic account purchases and government tenders. 收起 • Understand the China market and its key participants;• Create awareness of products among the industries by conducting company presentations and product demonstrations.• Identify emerging customer needs, initiate product and market development in cooperation with R&D department.• Acquire and build relationships with major customers. Manage relationships with China based channel partners; • Direct and support all dealers activities including product and process development and improvement to ensure all products meet customer requirements.• Marketing activities including strategic planning to realize short term and long term goals for growth and profitability. 收起

  • China Segment Marketing Manager - Geospatial

    Jan 2012 - Jan 2016

  • Technical Sales & Marketing Manager

    Jan 2008 - Jan 2012
• 

  Trimble

  Jan 2017 - now

  Application Manager - APAC&SAARC