Lorena Salido

Experience

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  IMARC | Instituto Mexicano Americano de Relaciones Culturales, A. C.

  Aug 2001 - Jan 2010

  EFL Teacher

  Taught English as a Foreign Language to adults and children, covering levels from beginner to conversational. Developed customized lesson plans to meet diverse learning needs, focusing on improving speaking, listening, reading, and writing skills. Created engaging activities to build confidence and practical language use. Adapted teaching methods to suit different age groups and learning styles, fostering a supportive and motivating environment.

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  Latin America Broadcasting, Inc. (LAT TV)

  Jan 2007 - Jul 2007

  Intern – Journalism and Human Communications

  Completed an internship at LAT-TV Phoenix, supporting public relations efforts by creating promotional announcements and representing the station at various events. Assisted in sales meetings and handled a variety of tasks typical of an internship, gaining practical experience in media relations, event coordination, and communications.

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  Universidad del Desarrollo Profesional

  Mar 2008 - Nov 2012

  Professor

  Taught courses across multiple disciplines including Administration, Advertising and Marketing, International Commerce, Interior Design, Graphic Design, and Communications and Public Image. Developed and delivered curriculum tailored to each program’s specific needs, combining theoretical knowledge with practical skills to prepare students for professional success. Collaborated with faculty and administration to ensure course objectives aligned with institutional standards. Provided mentorship and guidance to students, fostering a supportive and engaging learning environment. Show less

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  TELCEL RADIOMOVIL DIPSA, S.A. DE C.V.

  Nov 2010 - Mar 2011

  Field Sales Supervisor – Mobile Data Plans

  Led and supervised a team of canvassing agents responsible for selling mobile data plans at commercial centers and high-traffic locations. Oversaw daily operations, including training, performance monitoring, and motivation of sales agents to achieve targets. Coordinated the activation process of mobile data devices such as smartphones and netbooks, ensuring seamless customer onboarding. Analyzed sales data to optimize strategies, improve team efficiency, and increase market penetration.

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  Be Live Magazine

  Aug 2011 - Mar 2012

  Editorial Director

  Responsible for overseeing and developing all content from concept to final publication. Selected and supervised articles, managed sections to ensure quality, accuracy, and alignment with house style. Wrote feature stories and represented the magazine at events, building relationships to source relevant content. Collaborated with editorial, design, and marketing teams to deliver a cohesive and engaging publication.

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  Medios y Editorial de Sonora, S.A. de C.V.

  Sept 2012 - Apr 2018

  As Editor for Periodico EXPRESO's social events section and beauty/fashion specials, I was responsible for planning, writing, and editing lifestyle content with a focus on accuracy, grammar, and house style. I collaborated with photographers, designers, and public figures to deliver engaging features, coordinated with PR agencies and event organizers, and ensured each piece aligned with editorial standards and brand voice. The role required strong storytelling, attention to detail, and a deep understanding of local culture and trends. Show less Responsible for brand positioning and expanding the potential customer base through strategic marketing initiatives. Evaluated and coordinated sponsorship opportunities and event participation, ensuring alignment with brand goals. Represented the newspaper at client meetings and public events to strengthen relationships and visibility. Additional responsibilities included developing and executing marketing campaigns, managing budgets, and collaborating with editorial, sales, and design teams to ensure consistent brand messaging across all channels. Show less

  • Society and Lifestyle Editor

    Sept 2013 - Apr 2018

  • Marketing Manager

    Sept 2012 - Sept 2013
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  REVISTA IDA Y VUELTA

  May 2013 - Jan 2018

  Editorial Director

  Responsible for overseeing the editorial content of monthly magazine issues, ensuring high-quality storytelling aligned with the publication’s voice and style. Managed all sections and features, guaranteeing accuracy, consistency, proper grammar, and adherence to house style. Led editorial planning, coordinated with writers, designers, and photographers, and supervised deadlines from concept to print. Directed content strategy, curated feature themes, and maintained editorial calendars.

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  Universidad Vizcaya De Las Américas

  Sept 2015 - Dec 2015

  EFL Teacher

  Taught English language skills to undergraduate students in the BA Psychology program for one semester. Developed and delivered lessons focused on improving reading, writing, listening, and speaking abilities tailored to the academic needs of psychology students. Designed engaging activities and assessments to enhance language proficiency, critical thinking, and comprehension of psychological texts. Provided personalized feedback and support to help students succeed in both their language development and academic coursework. Collaborated with faculty to align language instruction with program objectives. Show less

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  GRUPO HEALY

  Nov 2021 - Nov 2022

  Chief of Special Editions

  As Chief of Special Editions at Grupo Healy—the leading news organization in Northwestern Mexico—I led the development, coordination, and production of all special publications for El Imparcial, La Crónica, and Frontera. My responsibilities included editorial planning, content strategy, and managing cross-functional teams to deliver high-quality print and digital supplements. Additionally, I represented the media group at key events and played a pivotal role in building relationships with influential figures and securing high-profile interviews, leveraging strong communication and public relations skills essential to the role. Show less

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  ORIENTA CAPITAL

  Jan 2024 - now

  Talent Acquisition and Public Relations Manager

  I lead the strategy to identify, attract, and engage top-tier insurance advisors specializing in life insurance, investments, medical coverage, and fiscal strategies. My role combines high-level recruitment with employer branding and public relations to position Orienta Capital and MetLife Mexico as the leading choices for financial professionals. In my first year, I was honored with the National Recruiting Championship, recognizing excellence in talent acquisition across the country.