Mridula Awasthi

Experience

• 

  Sanofi

  Jan 2007 - Oct 2008

  Executive

  Sales and business development of exclusive molecule Irbesartan

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  LG lifesciences

  Oct 2007 - Oct 2009

  Territory manager

  Provide product and therapy technical support and service, including consultation at strategic surgeries, staff, Demo ,Use of product, Collecting data pre and post procedure in-service, and physician seminars.

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  Stryker

  Oct 2009 - Jan 2014

  Successfully launched products including Triathlon in Knee portfolio and Acetabular wedges & Gap cup in Hip portfolio . Instrumental in all pre-requisite of product launch: Market Research, Segmentation of customers, Pricing, Marketing collaterals, KOL engagement plan, Inventory planning with SCM, Loan sets procurements and deployments, training of sales team & dealers .Successfully planned & executed Scientific exchange programs for Surgeons in Korea, Hong Kong and OLC .Supported for participation in all major conferences, workshop plan, designing and in-booth activities & coordination with vendors for collateral creation & event management .SPOC for sales team for Knee & Hip products (Joint Replacement) .Conceptualization & production support for local marketing collateral creation such as product demo videos, patient brochures, posters with adherence to overall company guidelines for existing Joint replacement portfolio single handedly Show less

  • Product Executive

    Oct 2011 - Jan 2014

  • Territory manager

    Oct 2009 - Oct 2011
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  Stryker

  Dec 2014 - Mar 2020

  Dynamic & result oriented professional with over twelve years of rich experience in various aspects of business including portfolio management, sales, business development, business excellence and medical education • A proactive learner with a flair for adopting emerging trends & addressing industry requirements to achieve organizational objectives & profitability norms • An enterprising individual with good interpersonal skills strong analytical, comprehensive problem solving abilities & a willingness to learn Show less Handled Revision portfolio, Stanmore portfolio and PrePlan • Launched Triathlon TS as a part of revision portfolio • SPOC for Sales Team for Customized Instruments, Extendable Implants, Revision portfolio, Hip products & Loaner sets • Managing PLCM Projects of Hip replacement products and phase-out planning of customized instruments • Monitoring the marketing budgets and planning the CAPEX thereby achieving profit targets. • Design & Monitoring the Sales Incentive campaign performances ensure business units are following marketing plans • Conducting market research for collating Voice of customers for products to refine marketing strategies • Analyzing surgery numbers for ortho portfolio and preparing a platform for planning marketing efforts to achieve & sustain business growth • Handling of instrumentation for entire joint replacement franchise wherein managing instrumentation and communication was integral part • Developed instruments reference guide for Knee & Hip replacement portfolio & revision portfolio Show less Planning and execution of loan set project for Stryker India o Implemented Instrument Streamlining Project- Project Instrutrack was planned and executed in the span of four months in 2015 .The objective was to optimize the loan sets parked in the market since Stryker started operation in India o Project resulted in getting approx 3.5 crore worth of instruments back to company which saved capex for 2016 and increased productivity of loan sets in market by redeploying the instruments • Planned & developed online surgery portal on sharepoint data for Joint replacement team o Online Surgery Portal was designed to provide insights on portfolio, brands and surgeons wise brand usage o Developed monthly dashboard for pan India which covered multi-level information on secondary sales o Developed RSM’s dashboards which gives the automated views on secondary sales for their region, brands, rep wise sale, city split etc o Managed sales and marketing team portal for entire year as System Administrator • Same Model used was utilized by other department in India, Stryker Poland and Stryker China also considered the same model for their market Show less

  • Assistant Manager Medical Education

    Jan 2018 - Mar 2020

  • Assitant Product Manager

    Dec 2016 - Jan 2018

  • Senior Specialist- BD

    Dec 2014 - Dec 2016
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  Cure Surgicals

  Mar 2020 - Oct 2022

  Strategic Manager Marketing
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  Straumann Group

  Sept 2022 - Mar 2024

  Product Manager DIS & Biomaterials