Trixie Dai

Experience

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  Uber

  Jun 2016 - Aug 2016

  Marketing Intern

  ● Implemented digital marketing initiatives to increase followers of the page.● Developed engaging content for blogs, and social media to attract and retain customers.● Monitored and reported on digital marketing metrics to track progress and identify areas for improvement.

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  BABI Corp.

  Jul 2017 - Jul 2019

  Regional Trade Marketing Manager
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  Xiaomi Technology

  Oct 2019 - Jul 2020

  Global Marketing Specialist (Social Media)

  •Work together with local social media teams to ensure prompt internal communication and effective external communication.•Conduct digital/social media campaigns/events to drive the growth of fans, social voice, and engagement rate.•Develop and control creative content with a close connection to brand and product for daily operation•Support the company’s large events and other business promotions. For example, global online launch event and Mi fan festival.

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  木瓜移动科技股份有限公司

  Jul 2020 - Jan 2021

  Key Account Manager

  ● Developed and implemented comprehensive digital marketing strategies to increase online visibility and engagement for multiple clients. (strategies on Meta, Google)● Utilized Google Analytics and other tools to monitor and report on key performance indicators (KPIs).● Planned and executed GoogleAds campaigns with a focus on segmentation by brand words, competitive words, and regions, and managed SEO.● Delivered weekly speeches on industry trends and market research to multiple clients, e-commerce festival trends, e-commerce hot product plans, website optimization guides, etc. Show less

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  木瓜移动科技股份有限公司

  Jan 2022 - Dec 2022

  Senior Key Account Mananger
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  LinkME

  Apr 2022 - now

  Senior Key Account Manager