Kailey Gamble

Experience

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  College Works Painting

  Jan 2012 - May 2012

  Branch Manager

  •Travelled door-to-door to spread the word about local branch and services.•Practiced cold calling in order to expand client base.•Implemented direct marketing campaigns.•Wrote and distributed press releases.•Performed estimates and sales based on customer needs.•Managed small group of employees.

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  Brainfuse

  Nov 2013 - Jan 2020

  Writing Tutor

  •Answered students’ questions regarding English, writing, or reading assignments.•Helped students brainstorm starting points and themes for papers and projects.•Clarified definitions and usage for foreign language students.•Proofread various types of papers or short stories.•Assessed and improved students’ study skills.

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  Western Michigan University

  Jan 2014 - Dec 2014

  Copy Editor (Independent Contractor)

  •Fixed any grammatical, punctuation and spelling errors.•Cooperated with writer to establish appropriate voice and tone.•Confirmed that names, places and organizations are spelled properly and that facts, dates and statistics are accurate.•Assessed works’ tone and clarity according to specified audience.

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  Institute of Reading Development

  Apr 2014 - Jun 2014

  Enrollment Coordinator

  •Received inbound calls from parents and family members interested in the program.•Provided customer service by helping parents to find proper solutions for their children.•Assessed children’s reading skills and enrolled them in the appropriate class to further their abilities.•Assisted parents in overcoming obstacles in order to enroll children in the necessary courses.

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  D Custom

  May 2014 - Aug 2014

  Media Development/Editorial Intern

  •Assisted in the print and digital launch of the newly re-mastered editions of the Dallas Regional Chamber Publications.•Wrote two articles published in the Dallas-Fort Worth Real Estate Review.•Conducted multiple interviews involving business professionals.•Responsibilities included communicating with potential advertisers and sources via email and phone, assisting with fact checking, coordinating marketing materials, creating advertising logs, research and analysis, and keeping up with media industry news and local competitors. Show less

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  The Fourth Period

  Oct 2014 - Sept 2015

  Dallas Correspondent

  •Wrote team-specific articles for TheFourthPeriod.com and The Fourth Period Magazine.•Provided timely, accurate and fair information from a local angle with proper attributes of sources.•Followed assignments and met deadlines.•Maintained working knowledge of the NHL and industry news.•Reported to the Senior Writer and Editor-in-Chief.

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  SPCA of Texas

  Nov 2014 - Apr 2016

  Communications Assistant

  •Worked with the Communications team to further the mission of the SPCA of Texas through executing the SPCA of Texas’ Communications Plan.•Managed Project Request process by organizing and streamlining requests from multiple teams and projects, maintaining communication with the teams and assisting the Communications team to complete project requests.•Assisted with marketing documents, kits and presentations, and ensure correct and timely production and delivery of correspondence and marketing documents.•Proofread written documents for grammar, punctuation and spelling errors.•Coordinated office activities, manage information, conduct research and facilitate internal operations.•Acted as SPCA of Texas spokesperson during live on-camera appearances. Show less

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  Dallas Stars

  Sept 2015 - May 2016

  Communications Intern

  •Drafted organization communications such as press releases, media advisories, Stargazing and post-game notes.•Researched, updated and formulated statistical information for media including game notes, pre-game emails and game day info.•Completed necessary tasks for Stars home game days including credentialing process, press box setup and media hospitality efforts.•Compiled and archived daily news clips.

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  Uniquely Accessorized, LLC

  Jan 2017 - Dec 2021

  Co-Owner

  •Assisted in the conception and startup of a small e-commerce business.•Researched products, vendors and shipping options in order to maximize profitability and customer interest.•Sourced photos and creates compelling descriptions to accurately depict products on website.•Created social media content and tested audiences, products, ad types and copy to determine best approach to marketing campaigns.•Developed and implemented engaging store promotions to increase website traffic and conversion rates. •Built and maintained relationships with vendors. •Managed order fulfillment, customer service and issue resolution in order to ensure high customer satisfaction.•Researched potential niches, market competitors and industry trends. Show less

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  University of Alaska Anchorage

  Jun 2019 - Mar 2020

  Communication Specialist

  •Led the development, management and execution of strategic marketing communications plans to build and maintain visibility/create awareness of the College of Business and Public Policy to a variety of internal and external audiences. •Developed and implemented all external and internal newsgathering information dissemination processes, staying abreast of issues related to the College of Business and Public Policy.•Editorial: Wrote and distributed accurate, well-written, simple and appealing content aimed at increasing awareness and adoption of the College’s offerings among students, faculty and staff. Ensured uniformity in style, graphic standards and guidelines.•Public Relations: Sought opportunities in the community to raise awareness about and increase visibility for the College of Business and Public Policy and its mission and purpose. Oversaw planning, development and placement of press releases and news stories.•Marketing/External Communications: Developed a wide variety of written content for use across mediums, managed the CBPP’s digital media and social networking and developed and implemented email communication campaigns. Show less

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  Mat-Su Health Foundation

  Mar 2020 - May 2022

  Communications Specialist

  •Identified, researched, wrote and edited stories, press releases, newsletters, talking points, presentations and advertising materials to promote understanding of the Foundation’s mission, grantmaking and policy work.•Regularly updated the Foundation’s website and assisted with changes to Connect Mat-Su website when necessary.•Managed the social media accounts for the Foundation including Facebook, Instagram, Twitter, LinkedIn and YouTube, as well as coached the Connect Mat-Su specialist in managing their accounts and content development.•Developed and implemented all paid social media marketing campaigns for the Foundation.•Conceptualized and managed production of print, video, multimedia, web and audio products within the scope of the Foundation’s guidelines.•Developed a monthly scholarship newsletter independently, and worked with the CCO to develop a bi-weekly employee newsletter, a monthly grantee newsletter and monthly general newsletter.•Acted as editor for all internal and external Foundation documents submitted for dissemination or presentation.•Took official headshots of all new staff and board members or when requested, as well as maintained photo archives and assisted other team members in identifying and deploying available digital assets.•Assisted with event planning and execution, including the 2021 Scholarship Reception which was the largest event held at the current Foundation building to date.•Managed the development and planning of the Lunch Hugs program which brought more than 2,000 lunches to local organizations to thank them for their work in the Mat-Su throughout the COVID-19 pandemic. Show less

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  Alaska Communications

  May 2022 - Mar 2024

  Senior Marketing Specialist

  •Develops, directs and coordinates marketing plans associated with new product deployment or significant extension of existing products.•Works cross-functionally with all departments to develop comprehensive plans that meet revenue targets and strategic company objectives.•Works with sales to develop marketing qualified leads through demand generation efforts and the lead handoff process.•Leads copywriting of marketing materials such as collateral, customer communications, webpages, direct mail and emails.•Acts as department lead on B2B marketing projects and administers the department's project management program to include collecting data, reviewing to ensure it is complete, coherent, and feasible, coordinating corrections and updates, monitoring deadlines and other key dates and follows-up as appropriate, analyzing actual against planned performance, and preparing reports for department management.•Ensures internal customers are equipped with adequate promotional material and coordinates employee education for new and existing products. Assists in providing guidance and tools for meeting targets, monitoring results and developing corrective strategies if actual is not meeting targets.•Reviews, secures approvals and processes departmental billings and expenses including agency, media billings and trade accounts.•Maintains a deep understanding of the solution our products create for our customers and translate it into sales strategies and strategic account development.•Participates in planning and management of hosted and sponsored business events to ensure proper staffing, supplies, etc., as needed to maintain or improve the company’s public image.•Serves as a resource for peers and marketing specialists, or others who are less experienced, providing mentoring and assuming a proactive role in improving operations to meet company objectives.•Provides regular, concise, value-added market intelligence to the entire company. Show less

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  Bill Gamble for Mat-Su Borough Assembly

  Aug 2023 - Nov 2023

  Social Media Strategist

  •Created, implemented and monitored a strategic multi-platform social media campaign plan which supported the winning candidate.•Planned, applied and monitored strategic budget allocation and timing for greatest impact.•Created and curated social media content, as well as utilized provided agency creative, for use throughout campaign.•Tracked social media campaigns’ key performance indicators (KPIs) to maximize results and report progress.•Managed and monitored campaign ad and page engagement to support productive communication and clarity of candidate platform.•Advised team on social media engagement strategy for effective communication and to support overall campaign objectives.•Acted as media advisor to candidate at campaign events which facilitated community engagement.•Continues to plan and manage the social media presence transition from campaign to a current Mat-Su Borough Assembly member. Show less

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  Credit Union 1 Alaska

  Mar 2024 - now

  Senior Marketing Strategist

  • Manages marketing goals, calendar/plans, budget, deliverables, and deadlines.• Leads key initiatives across department functions including brand awareness, brand management, partnerships and sponsorships, product marketing campaigns, and advertising.• Oversees campaign strategies and goals and communicates vision and objectives to team members and external partners to lead the development of comprehensive creative/design elements and advertisements built for multiple channels (paid, earned, and owned) that strategically position CU1 and drive the intended action of targeted audiences.• Develops, tracks, and presents campaign and ongoing project KPIs and optimization recommendations.• Responsible for managing the paid advertising vendor relationship, budget, and strategy.• Works directly on identifying key sponsorship and partnership opportunities, relationship building, and contract negotiation. Executes sponsorship plans and strategies.• Utilizes technology and marketing platforms to deliver personalized messages to key audiences (both existing members and non-members), track ROI, and create an Omni channel experience.• Maintains a thorough knowledge of Credit Union 1’s brand, products and services, and trends within the marketing industry, competitors, etc. to provide recommended opportunities.• Works across functional areas of the organization to ensure a consistent experience across communication channels.• Collaborates with all levels of business unit leaders, to determine goals and campaign opportunities for the development of the marketing plan and strategy.• Serves as a cross-functional leader with corporate stakeholders, such as Corporate Communications, Operations, Branch Strategy, Compliance, leadership, etc. to ensure all marketing materials conform to business unit, compliance, regulatory and security requirements. Show less