Michael Nelson-Wolter

Experience

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  CBS

  Jan 2006 - May 2006

  Casting Intern

  • Worked in a fast-paced, high-volume television casting environment• Directed incoming telephone communication between C-suite executives, agents, and talent• Managed extensive audition schedule during pilot season• Organized and filter written talent submissions • Researched potential acting talent from local Broadway and television productions

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  Americas Society/Council of the Americas

  May 2006 - May 2007

  Editing Assistant

  • Assisted with bi-annual production of award-winning literary magazine Review, maintaining the publication's history of establishing the top tier of Latin-American and Canadian literary artists• Edited submissions for Review magazine, including prose, poetry, and scholarly essays• Professional written and oral correspondence with prominent artists, translators, and editors

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  Transcript Associates Inc

  Oct 2008 - Dec 2017

  Transcriber

  • Converted audio files into text transcripts in Microsoft Word format for major television networks, financial companies, court trials, universities, and other high-profile clients• Tailored formatting of transcripts for function-specific editing and publication purposes, including TV production, documentary film production, literary and online publications• Expert knowledge of grammar, spelling, and punctuation

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  UK2 Group

  Jul 2015 - Jan 2018

  Freelance Content Writer

  Produced original content for different brands in the UK2 Group, contributing to the tech-focused blog. Special focus on improving SEO and driving site traffic.

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  Imfuna

  Aug 2015 - Jan 2018

  Duties and responsibilities include:• Created and executed global content marketing strategy to cover five brands (US/UK focus)• Conceived, wrote, and delivered keyword-rich B2B content online (blogs and videos), digital, social, and print, targeted at international business and technical audiences, growing to 3 per month• Managed AdWords account• Wrote copy and HTML for email campaign to reach 20,000+ readers, with positive increase in open and click rates• Created and executed SEO campaign to identify keyword targets and optimize website • Created and packaged sustained targeted marketing campaign to expand business into new markets• Recorded, edited, and produced case study videos with Adobe Premiere on variety of client scenarios, highlighting flexibility and scalability of brand• Initiated and maintained conversations via social media platforms, blog posts, press releases, videos, articles, and other channels• Updated and maintained social media content and calendar, including Twitter, Facebook, and LinkedIn• Developed creative content designed to attract links and new readers, and drive qualified leads• Monitored brand mentions and reputation• Used customer quotes to drive content marketing strategy• Maintained the marketing content calendar for digital and print projects and conference milestones• Publication of original content on third-party websites and printed publications, including Royal Institution of Chartered Surveyors (RICS) Property Journal, Real Estate Investor Magazine, AgentWOW.co.uk, LandlordNews.co.uk Show less • Built in-house transcription department from the ground up• Collaborated with web software engineers to design proprietary transcription and proofreading environments in software platform• Sourced, hired, trained and managed team of 20+ home-based transcribers to replace outsourced third-party company• Created and implemented style guide for accuracy and efficiency in producing transcripts for property inspection reports• Wrote copy for customer email comms• Built online training environment website including training manual, style guide, glossary• Liaised with management team to expand scope of team's functionality Show less

  • Content Marketing Specialist

    Jul 2016 - Jan 2018

  • Transcription Manager

    Aug 2015 - Jul 2016
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  Mashable

  Oct 2017 - Jan 2018

  Freelance Copywriter, Branded Content

  Produced original content in finance and technology sectors with special focus on improving SEO and driving site traffic

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  Trint

  Jan 2018 - Dec 2018

  Content Marketing Manager

  • Wrote and published all blog content on website via CMS (HubSpot)• Wrote and managed product marketing and go-to-market comms• Worked with digital marketing agency to create and implement content marketing strategy • Worked one-on-one with CEO to create PR opportunities and develop thought leadership content• Oversaw company website (WordPress)• Wrote successful grant application to Google DNI Fund, winning €300,000• Liaised with journalists and the media for press releases and media inquiries• Created awards strategy, completed applications Show less

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  Trint

  Jul 2019 - Mar 2021

  • Built the first brand function for fast-growth SaaS scale-up• Increased brand awareness by 224% via organic social media, PR, advertising, and content• Managed PR, advertising, content marketing, design, website, employer branding, comms (internal and external), creative for both B2B and B2C target audiences• Directed and grew all external content including PR, and CEO interviews, growing to 12 per month; secured video and written publication by The New York Times, CNN, Deloitte, Sunday Times, Business Insider, Yahoo Finance, Forbes• Created and launched brand revamp (category definition, persona targets, value proposition, written content, messaging and new visual identity including website, color scheme, logo, etc.)• Managed 10+ agencies and freelancers, ranging from digital marketing agency to creative branding agency• Created and launched internal guidelines for all employees around values, brand usage, and social media• Grew LinkedIn followers by 125% and Twitter followers by 50%• Grew internal content library to 200+ assets in 6 months across a variety of types: video, thought leadership articles, sales enablement materials, infographics• Designed, hired and managed internal team to act as in-house content and creative agency Show less

  • Brand Manager

    Jun 2020 - Mar 2021

  • Marketing Manager

    Dec 2018 - Jun 2020

  • Interim Head of Marketing

    Jul 2019 - Sept 2019
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  Edelman

  Mar 2021 - now

  Digital Associate Director

  • Oversee digital communications of global corporations and conglomerates across healthcare, technology, pet care, government, fintech and financial services industries• Ensure quality work, deadline and budget adherence• Manage creation of digital communications plans and goals• Serve as daily client contact and client lead• Consistently produce high-quality internal and external communications content• Build relationships and account teams using internal network of specialists (paid media, content, creative, planning, analytics etc.) and senior stakeholders to meet client needs• Partner with creative counterparts to ensure content is designed to perform and resonate with our target audiences, particularly on social media• Dive deep into niche subject matter on behalf of clients and industries in pursuit of data, insights and actions that help will distinguish our work• Harness the power of data and measurement tools in evaluating digital ecosystems • Understand measurement and KPIs to ensure programs are executed and perform against the best measures of success• Monitor social conversation around clients’ products and provide response recommendations• Partner with paid media and analytics teams to develop, launch, monitor and report on several paid social campaigns• Champion projects from start to finish with a results-driven mindset • Provide excellent client service support: drive conversations, meet deadlines, troubleshoot challenges• Participate in annual communication and marketing planning process, bringing new ideas and fresh approaches• Member of Edelman's Global Women's Empowerment Network (GWEN) and Edelman Equal Show less