Tom Coogan

Experience

• 

  Mallinckrodt Medical Inc

  Jan 1996 - Jan 1998

  Market Research Associate

  Built databases tools to analyze medical procedure volumes, disease incidence and population trends; reconciled forecasts of overlapping business units in the cardiology market through analysis of the database trends. Conducted Advisory Board meetings as a step to rationalizing the forecasts in the Cardiovascular market and in the Oncology market.Designed and conducted primary and secondary market research to evaluate business opportunities and guide packaging decisions.

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  Mallinckrodt Medical, Inc

  Jan 1998 - Jan 2002

  Marketing Manager

  Directed launch of two MRI products, exceeding sales and margin targets. Integrated marketing efforts of different business units to promote a combined drug and medical device system. Developed educational programs in collaboration with clinical leaders. Honored as Product Manager of the Year.Directed cross-functional teams to address all aspects of product launch including promotional and pricing strategy; packaging and manufacturing plans; legal and regulatory issues. Created launch plan for contrast agent and device system for US and European markets. Trained sales force and internal departments on new products and markets; drove clinical publication program. Show less

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  Amersham Health (now GE Healthcare)

  Jan 2002 - Jan 2003

  Product Manager

  Directed efforts of Associate Product Manager in pricing and sales support. Through market analytics and clinical expert input, won company commitment to ambitious clinical trial program seeking new indications; provided critical market guidance for clinical trial strategy.

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  GE HealthCare

  Jan 2003 - Jan 2011

  Responsible for global performance of product franchise (financial and manufacturing forecast, promotion, life cycle). Initiated and delivered a global brand campaign, leading a team of regional Product Managers. Coordinated company response to serious product safety issue.Guided development of new packaging for high growth segment.Organized and facilitated Medical Advisory Boards; developed productive relationships leading radiologists and cardiologists.Honored with CEO Best Practice Award for demonstrating Inclusiveness in brand team leadership Show less

  • Director, New Product Opportunities

    Jan 2008 - Jan 2011

  • Global Brand Director

    Jan 2003 - Jan 2008
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  Otsuka Pharmaceutical Development & Commercialization

  Jan 2012 - Nov 2017

  Director, Business Development

  Full commercial responsibility for two product development programs.• Negotiated Definitive Agreement for commercial partnerships by initiating B2B contacts, preparing and presenting the product prospectus..• Designed and directed primary market research to reveal target segments for product launch. Developed novel insights from secondary data sources with analytic strategy that fully validated anecdotal leads. Directed conjoint analysis to document compelling value proposition. • Negotiated a full raft of launch communication tools (Web, video, email, social, print) through the company promotional approval process • Won FDA approval of novel trade name after rejection of prior candidate; led the generation, screening, evaluation, and vetting process. Show less

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  New Jersey Cannabis Industry Association

  Jan 2019 - now

  Academic and Research Liaison
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  Temple Health – Temple University Health System

  Sept 2021 - now

  Consultant