Lisa Bowlin

Experience

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  New Albany Country Club

  Aug 2005 - Oct 2009

  Programs & Marketing Coordinator

  Responsible for planning, coordinating and overseeing execution of all youth and family events hosted at the Bath & Tennis facility of high end country club in New Albany, Ohio. Held accountable to achieve financial goals and budgeted revenue. Met budgeted goals by marketing to niche groups of country club membership through e-blasts and in house print materials and brochures. Also developed department growth in revenue by building relationships with country club clientele and word of mouth referral incentives. Implemented incentive programs for in house staff to promote club functions and confirm attendance of events.Created weekly, monthly and annual goals for department to achieve budgeted top line revenue. Responsible for tracking profit/loss of every club function within department. Created and distributed weekly Banquet Event and Catering Orders for all functions taking place in Bath & Tennis Facility and Youth/Family Events hosted in Clubhouse. Communicated pertinent setup and execution details to management team at weekly Catering Meetings. Show less

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  IPD Hospitality

  Oct 2009 - Dec 2010

  Area Sales Director

  Managed and directed sales force at each hotel to achieve sales and profit goals. Managed multiple hotels within a region and adjusted sales goals and procedures as appropriate for each district. Designed and recommended sales programs and sets short- and long-term sales strategies through a Marketing Plan for each property. Evaluated and implemented appropriate new sales techniques to increase the region's sales volume. Recommended product or service enhancements to improve customer satisfaction and sales potential. Led and directed the work of others. Primary focus was developing positive reputation of hotels while under renovation and brand relaunch was taking place. Specialized in hotel sales blitzes and coordinating community open house events at each hotel upon renovation completion. Show less

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  Concord Hospitality Enterprises

  Feb 2011 - Oct 2015

  Experienced sales position that develops and fosters hotel business through direct sales, marketing, telemarketing and tours of the hotel. Responsible to solicit new accounts and maintain & saturate existing accounts through transient, group and meeting room business. Responsible for a portion of hotel's Marketing Plan and setting goals to meet that plan. Develop new business through obtaining accounts from competition and contacting new customers in the market. Accountable to achieve budgeted revenue and booking goals on a monthly, quarterly and annual basis. Show less Seasoned Sales Leader role responsible for overall top line revenue of the hotel. Responsible to oversee all aspects of revenue generating departments within the hotel - including group, transient and catering revenue. Manage Sales staff and Banquet Team. Primarily responsible for generating new and existing transient business into the market with responsibilities for booking group and catering revenue. Responsible for solicitation of new and saturation of existing business through a combination of in house appointments, telephone and internet prospecting and maintaining positive leadership role in the community. Specialized skill in shifting market share into hotel from competition by using tools like HT360 and maintaining positive rapport with major accounts in the market. Regularly entertain clients and maintain relations with major accounts in tourism industry and professional business associations. Show less

  • Sales Manager

    May 2013 - Oct 2015

  • Director of Sales

    Feb 2011 - May 2013
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  Sage Hospitality Group

  Oct 2015 - Jun 2017

  Director of Sales

  Responsible for developing the property's Business Plan and exceeding budgeted revenue expectations for hotel's top line revenue. Provides positive guidance and direction for Sales Team's proactive efforts in the Downtown Pittsburgh market. Relational, forward thinking Sales Leader with the strong ability to foster accounts and develop new business. Hotel liaison and key partner between the Courtyard and the local Convention and Visitor's Bureau.

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  Interstate Hotel & Resorts, Now part of Aimbridge Hospitality

  Jun 2017 - Sept 2020

  Director of Sales

  Sales leader of a competitive hotel sales team in the heart of Downtown Pittsburgh. Responsible for driving total hotel revenue by leading our team to success in prospecting new business and saturating existing opportunities. Aggressive sales person, also with an outstanding knack for analyzing and reporting to management and ownership. Responsible to maintain relationships with clients and members of the community. Passionate professional with a drive to succeed and grow my career as a leader and a mentor that makes a difference. Show less

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  Aimbridge Hospitality

  Sept 2020 - now

  • Area Director of Sales

    Aug 2023 - now

  • Director of Sales

    Sept 2020 - now