Tasya Ayu Harfi Annisa

Experience

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  Hima Humas Fikom Unpad

  Feb 2020 - Mar 2020

  Senior Public Relations Consultant at PRO 2020

  PRO (Public Relations Orientation) is an annual orientation program for new students of Public Relations in University of Padjadjaran. In collaboration with Finansialku, the grand theme of this program is "Public Relations in Advancing Financial Literacy". As part of Research and Development Department, Senior PR Consultant role is to assist and facilitate the Junior PR Consultant necessities during PRO 2020.

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  ASEAN Youth Initiative Conference

  May 2020 - Nov 2020

  Delegates Relations at AYIC

  ASEAN Youth Initiative Conference is a conference that aims to enhance the realization of the SDG’s goals in the ASEAN region. The grand theme for this year is ”enhancing access to support sustainable ASEAN development. Roles for delegates relations are:- Delivering information for the delegates regarding AYIC 2020- Assisting delegates necessities during the event of AYIC 2020- Being in contact prior, during, and after AYIC 2020

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  PT WIKA Industri Manufaktur (WIMA)

  Jun 2021 - Aug 2021

  Corporate Communications Intern

  - Created social media marketing strategy and achieved organic growth of 12.7% followers increased & 45.8% account reached increase within 2 months.- Managed media monitoring on digital news and social media.

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  Shopee

  Mar 2022 - now

  - Actively engage with brand partners to maximize Shopee's market presence & sales, with report directly to director.- Coordinated with teams across functions & departments in Shopee for campaign strategy.- Led and assist various brand campaigns in the planning & implementation.- Tracking campaign performances with measurable methods and evaluation partners performance. - Created content & performed back-end for various marketing channels, especially push notifications & email direct marketing.- Analyzed the current comms strategy and identified areas of improvement which translated to CTR increase.- Worked closely with teams across functions in Shopee.

  • Brand & Marketing Partnership

    Jun 2023 - now

  • Marketing Communications

    May 2022 - Jun 2023

  • Marketing Communications Intern

    Mar 2022 - May 2022