Tasya Ayu Harfi Annisa

Tasya Ayu Harfi Annisa

Senior Public Relations Consultant at PRO 2020

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location of Tasya Ayu Harfi AnnisaSouth Jakarta, Jakarta, Indonesia

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  • Timeline

  • About me

    Brand & Marketing Partnership Project at Shopee

  • Education

    • SMAN 91 JAKARTA

      2015 - 2018
      High School Diploma Social Studies

      Activities and Societies: - Secretary of SMAN 91 Jakarta Traditional Saman Dance Club 2015-2018 - Programme Staff of Screnixi Event 2015/2016 - Programme Staff of Screnixi Event 2016/2017 Screnixi is an annual event of SMAN 91 Jakarta. It's a high school art performance that invites some Indonesian artists. More known as ”pensi” in Indonesian.

    • Universitas Padjadjaran (Unpad)

      2018 - 2022
      Bachelor of Communication Science Public Relations 3.80/4.00
  • Experience

    • Hima Humas Fikom Unpad

      Feb 2020 - Mar 2020
      Senior Public Relations Consultant at PRO 2020

      PRO (Public Relations Orientation) is an annual orientation program for new students of Public Relations in University of Padjadjaran. In collaboration with Finansialku, the grand theme of this program is "Public Relations in Advancing Financial Literacy". As part of Research and Development Department, Senior PR Consultant role is to assist and facilitate the Junior PR Consultant necessities during PRO 2020.

    • ASEAN Youth Initiative Conference

      May 2020 - Nov 2020
      Delegates Relations at AYIC

      ASEAN Youth Initiative Conference is a conference that aims to enhance the realization of the SDG’s goals in the ASEAN region. The grand theme for this year is ”enhancing access to support sustainable ASEAN development. Roles for delegates relations are:- Delivering information for the delegates regarding AYIC 2020- Assisting delegates necessities during the event of AYIC 2020- Being in contact prior, during, and after AYIC 2020

    • PT WIKA Industri Manufaktur (WIMA)

      Jun 2021 - Aug 2021
      Corporate Communications Intern

      - Created social media marketing strategy and achieved organic growth of 12.7% followers increased & 45.8% account reached increase within 2 months.- Managed media monitoring on digital news and social media.

    • Shopee

      Mar 2022 - now

      - Actively engage with brand partners to maximize Shopee's market presence & sales, with report directly to director.- Coordinated with teams across functions & departments in Shopee for campaign strategy.- Led and assist various brand campaigns in the planning & implementation.- Tracking campaign performances with measurable methods and evaluation partners performance. - Created content & performed back-end for various marketing channels, especially push notifications & email direct marketing.- Analyzed the current comms strategy and identified areas of improvement which translated to CTR increase.- Worked closely with teams across functions in Shopee.

      • Brand & Marketing Partnership

        Jun 2023 - now
      • Marketing Communications

        May 2022 - Jun 2023
      • Marketing Communications Intern

        Mar 2022 - May 2022
  • Licenses & Certifications

    • Certificate of Completion - As Participant at Webinar Beasiswa LPDP: Scholarship For Your Future

      BEM KEMA Unpad
      May 2020
    • Certificate of Achievement TOEFL Class

      EF English First Indonesia
      Apr 2017
    • Certificate of Completion - As participant at Maroon S.O.S x Akselito: Get to Know your Future Career

      Akselito
      May 2020
  • Honors & Awards

    • Awarded to Tasya Ayu Harfi Annisa
      Top 150 Candidates for Pertukaran Pemuda Asia Chapter 3: Japan Event Hunter Indonesia Jul 2020
  • Volunteer Experience

    • Vice Head of Event Division

      Issued by Padjadjaran Career Fair
      Padjadjaran Career FairAssociated with Tasya Ayu Harfi Annisa
    • Master of Ceremonies

      Issued by PT WIKA Industri Manufaktur (WIMA) on Jul 2021
      PT WIKA Industri Manufaktur (WIMA)Associated with Tasya Ayu Harfi Annisa
    • Head of Event (Webinar)

      Issued by Hima Humas Fikom Unpad - PRspective 2020 on Sept 2020
      Hima Humas Fikom Unpad - PRspective 2020Associated with Tasya Ayu Harfi Annisa
    • Master of Ceremonies at Gathering Night of Hima Humas

      Issued by Hima Humas Fikom Unpad on Dec 2019
      Hima Humas Fikom UnpadAssociated with Tasya Ayu Harfi Annisa
    • Special Event Staff

      Issued by Padjadjaran Public Relations Fair on Aug 2019
      Padjadjaran Public Relations FairAssociated with Tasya Ayu Harfi Annisa
    • Public Relations

      Issued by Komunitas Musik Fikom Unpad - Ghataka on Oct 2018
      Komunitas Musik Fikom Unpad - GhatakaAssociated with Tasya Ayu Harfi Annisa
    • Liaison Officer

      Issued by BEM FIKOM UNPAD - Gathering Night of FIKOM Batch 2018 on Aug 2018
      BEM FIKOM UNPAD - Gathering Night of FIKOM Batch 2018Associated with Tasya Ayu Harfi Annisa
    • Event Staff

      Issued by Hima Humas Fikom Unpad - Gathering Night of Humas Unpad Batch 2018 on Mar 2019
      Hima Humas Fikom Unpad - Gathering Night of Humas Unpad Batch 2018Associated with Tasya Ayu Harfi Annisa