Aayush Sharma

Experience

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  Huawei Technologies India

  Nov 2016 - Dec 2016

  Marketing Intern- Winter Internship

  • Researched and Analyzed the WTTx (Wireless Fiber to the X) market globally.• Formulated marketing and awareness strategies to promote Bharti Airtel Limited's 4G home wifi (WTTx) in India.

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  Bajaj Allianz General Insurance Co. Ltd.

  Mar 2017 - Apr 2017

  Marketing Intern : Web Media and Digital Marketing Live Project

  • Conducted 360 Degree Analysis & Review of the digital ecosystem of General Insurance Companies in India.• Researched strategies to improve and enhance customer engagement on the website, mobile application, and other customer-facing channels of Bajaj Allianz.

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  EGovernments Foundation

  May 2017 - Feb 2018

  • Researched and analysed global e-governance and Smart City practices.• Developed potential partnership models to expand eGovernments Foundation's partner ecosystem and identified potential Technology, Implementation and Government partners. • Created content and managed eGovernment Foundation's social media platforms• Analyzed the performance of various applications developed by eGovernments Foundation using Google Analytics and Google play console and formulated strategies and action plans to improve the performance• Conducted competitor analysis to measure the performance of eGovernment Foundation with its competitors on parameters such as the website, products offered, past successful projects and ongoing projects.

  • External Consultant

    Jul 2017 - Feb 2018

  • Marketing and Advocacy Intern- Summer Internship

    May 2017 - Jul 2017
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  Click Labs

  Jul 2018 - Apr 2019

  Associate Growth Manager

  • Conceptualised and executed customer acquisition strategies by launching inbound marketing activities (blogs, podcasts, organic SEO) and paid social media campaigns, thereby increasing monthly sales by 5 times• Pitched new products to key clients from North America and Australia by analysing key business trends and performing competitor analysis; Generated revenue of over $200,000 through up-sell and cross-sell to existing customers• Formulated and implemented Click Lab’s first standardised customer onboarding playbook by analysing 1000+ customer feedbacks, thereby improving customer onboarding experience of new acquisitions by ~20%• Honoured with Standout Performer of the Year award for generating maximum up-sell and cross-sell revenue in the year Show less

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  EGov Foundation

  Apr 2019 - Aug 2022

  • Led 20-member team in partnership with Government of India to implement ‘National Urban Digital Mission’ to digitally transform delivery of government services such as property tax collection and public grievance redressal in 4,500 cities• Created project plans to monitor deliverables of 7+ projects of different work streams within NUDM - Product, Engineering, Partnership, and Implementation, ensuring 90% of deliverables were completed before the target date • Designed go-to-market strategies for NUDM by leading brainstorming sessions with government leaders to clearly define value proposition for onboarding states; 15 states (2,700 cities) onboarded on NUDM within 12 months• Conceptualised new digital products by conducting 300+ product-fit interviews and guided multi-national technical and product teams to launch 2 new products in 15 months• Interviewed Senior government officials to design and rollout a national-level data dashboard, hence improving visibility towards Indian states' performances on 43+ KPIs such as revenue collection and citizen feedback• Helped raise funding by building strategies, product prototypes, rollout plans, and presentations for funders such as the Gates Foundation, Tata Trust, and Omidyar Network• Built partnerships with 9 international bodies (Gov Stack, UNDP, World Bank, etc.) to scale eGovernments Foundation’s open-source platform “DIGIT” to global level; DIGIT platform is now under implementation in 12+ countries Show less • Led a multidisciplinary team of 12 to digitally transform the delivery of government services in 300+ cities in India, achieving ~50% cost reduction in government expenditures and ~70% increase in ease of access for 20 Mn citizens• Orchestrated training and change management programs for 4000+ employees by formulating capacity-building strategies and delivering hands-on training sessions, increasing employee efficiency by 2 times• Introduced standardisation in development processes such as gathering requirements, planning sprints & projects, prioritising, functionalities and measuring results on metrics to reduce average product development and rollout time by ~20%• Designed AI-based WhatsApp bot to facilitate digital delivery of 10+ government services by studying chatbots used in banking sector, resulting in ~70% increase in digital engagement between government bodies and citizens• Developed & executed citizen awareness campaigns by using online and offline marketing channels, resulting in a ~30% increase in citizen self-service through digital channels such as WhatsApp and 5+ payment wallets• Awarded the National eGovernance Award (Gold) by Government of India for digitally transforming 300 urban departments of pilot state and enhancing ease of living and ease of doing business for 28 Mn citizens Show less

  • Program Manager

    Jan 2021 - Aug 2022

  • Associate Program Manager

    Apr 2019 - Dec 2020
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  IKEA

  Jun 2023 - Sept 2023

  Global MBA Summer Intern
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  IKEA

  Aug 2024 - now

  Sustainability and Digital Strategist