
Mal Alder
Managing Editor; Science and Technology Editor; Staff Writer

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About me
Award-winning digital marketer | Founder + Lead Growth Strategist @ Alderwood Creative I Small business advocate.
Education

Pellissippi State Community College
2010 - 2011
University of Tennessee-Knoxville
2007 - 2013Bachelor of Arts (B.A.)
Experience

Tennessee Journalist
Jun 2012 - May 2013Managing Editor; Science and Technology Editor; Staff Writer
Knoxville News Sentinel
Jan 2013 - May 2013Editorial Intern
Internet Marketing Expert Group, Inc.
Apr 2013 - Oct 2015PR/Media Director
INVO PEO
Oct 2015 - Sept 2017Digital Marketing Director
FMB Advertising
Oct 2017 - Nov 2018Social Media Manager
Alderwood Creative
Dec 2018 - nowFounder & Lead Growth StrategistHonest digital marketing with trackable results. Alder & Co. is dedicated to helping small to mid-sized businesses to better leverage their digital marketing through paid and organic social media, web development, SEO, content management, SEM, and graphic design.
Licenses & Certifications

AdWords Display Certification
Google, Social Marketing ToolsJul 2018
Google Analytics Certification
Google, Social Marketing ToolsDec 2017
Adwords Search Certification
Google, Social Marketing ToolsJun 2017
Honors & Awards
- Awarded to Mal AlderKnox News 40 Under 40 Knoxville News Sentinel Sep 2024 With the 40 Under 40 class of 2024, presented by the Lincoln Memorial University School of Business, Knox News is proud to announce and honor 40 young professionals dedicated to leading by example in both their careers and their communities.Through their professional accomplishments and selfless acts of service, these 40 recipients exemplify what it means to lead, innovate and achieve in East Tennessee.
- Awarded to Mal AlderBest Local Design Firm - Knoxville's Finest 2023 Blank Readers Poll Blank Newspaper Jul 2023
- Awarded to Mal AlderBest Local Web Design - Knoxville's Finest 2023 Blank Readers Poll Blank Newspaper Jul 2023
- Awarded to Mal Alder2022 Best of Knoxville: Advertising Agency CityView Magazine Oct 2022
- Awarded to Mal AlderBest Local Web Design - Knoxville's Finest 2022 Blank Readers Poll Blank Newspaper Aug 2022
- Awarded to Mal Alder2022 Bronze Addy Award - Integrated Brand Identity Campaign - Local or Regional/National American Advertising Federation (AAF) - Knoxville Chapter Feb 2022 Alder & Co. received this award in recognition of our work in the rebranding of Little River Montessori school. This project included a new brand identity for the school as a whole, as well as individual identities for the Client's two campuses, as well as a new website, stationary, and outdoor signage. www.littlerivermontessori.com
- Awarded to Mal Alder2022 Silver Addy Award - Consumer Website Category American Advertising Federation (AAF) - Knoxville Chapter Feb 2022 Alder & Co. received this award in recognition of our website design and development for King's Family Distillery. www.kingsfamilydistillery.com
- Awarded to Mal Alder2021 Best of Knoxville: Advertising Agency Cityview Magazine Oct 2021 Alder & Co. was named one of the top advertising agencies in Knoxville, TN, by Cityview Magazine.
- Awarded to Mal Alder2021 Bronze Addy Award - Consumer Website Category American Advertising Federation (AAF) - Knoxville Chapter Feb 2021 Alder & Co. won a bronze Addy award for their work in designing and building the website www.865strong.com.
- Awarded to Mal Alder2018 Best Digital Media Buyer Nominee AAF Knoxville Oct 2018 I was a finalist for AAF Knoxville's Big Wig Award for best Digital Media Buyer.
- Awarded to Mal Alder2018 Best Social Media Specialist Nominee AAF Knoxville Oct 2018 I was a finalist for AAF Knoxville's Big Wig Award for best Social Media Specialist.
- Awarded to Mal Alder2016 PrismHR Craigie Award Finalist For Best Blog PrismHR Jun 2016 INVO PEO's blog was chosen among the top 3 finalists for the 2016 PrismHR Craigie Awards. Judging was based on consistency, timely and relevant content, engagement, and design.
Volunteer Experience
Education & Financial Stability Committee Member
Issued by United Way of Greater Knoxville on Jan 2021
Associated with Mal AlderMember Board Of Directors
Issued by The Arc of Knox County on Jul 2021
Associated with Mal AlderIntroduction Knoxville Committee Member
Issued by Leadership Knoxville on Jun 2021
Associated with Mal AlderVice President Of Programming
Issued by American Marketing Association Knoxville on Jul 2020
Associated with Mal AlderCircle of Friends Leadership Council- Communications Team Lead
Issued by Zoo Knoxville on Oct 2017
Associated with Mal AlderBowling For Kids' Sake Steering Committee
Issued by Big Brothers Big Sisters of East Tennessee on Nov 2018
Associated with Mal AlderCommunity Outreach Committee
Issued by Young Professionals of Knoxville on Mar 2017
Associated with Mal AlderVolunteer
Issued by Knoxville Habitat for Humanity on Jan 2012
Associated with Mal Alder
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