Mal Alder

Mal Alder

Managing Editor; Science and Technology Editor; Staff Writer

Followers of Mal Alder2000 followers
location of Mal AlderKnoxville, Tennessee, United States

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  • Timeline

  • About me

    Award-winning digital marketer | Founder + Lead Growth Strategist @ Alderwood Creative I Small business advocate.

  • Education

    • Pellissippi State Community College

      2010 - 2011
    • University of Tennessee-Knoxville

      2007 - 2013
      Bachelor of Arts (B.A.)
  • Experience

    • Tennessee Journalist

      Jun 2012 - May 2013
      Managing Editor; Science and Technology Editor; Staff Writer
    • Knoxville News Sentinel

      Jan 2013 - May 2013
      Editorial Intern
    • Internet Marketing Expert Group, Inc.

      Apr 2013 - Oct 2015
      PR/Media Director
    • INVO PEO

      Oct 2015 - Sept 2017
      Digital Marketing Director
    • FMB Advertising

      Oct 2017 - Nov 2018
      Social Media Manager
    • Alderwood Creative

      Dec 2018 - now
      Founder & Lead Growth Strategist

      Honest digital marketing with trackable results. Alder & Co. is dedicated to helping small to mid-sized businesses to better leverage their digital marketing through paid and organic social media, web development, SEO, content management, SEM, and graphic design.

  • Licenses & Certifications

    • AdWords Display Certification

      Google, Social Marketing Tools
      Jul 2018
    • Google Analytics Certification

      Google, Social Marketing Tools
      Dec 2017
    • Adwords Search Certification

      Google, Social Marketing Tools
      Jun 2017
  • Honors & Awards

    • Awarded to Mal Alder
      Knox News 40 Under 40 Knoxville News Sentinel Sep 2024 With the 40 Under 40 class of 2024, presented by the Lincoln Memorial University School of Business, Knox News is proud to announce and honor 40 young professionals dedicated to leading by example in both their careers and their communities.Through their professional accomplishments and selfless acts of service, these 40 recipients exemplify what it means to lead, innovate and achieve in East Tennessee.
    • Awarded to Mal Alder
      Best Local Design Firm - Knoxville's Finest 2023 Blank Readers Poll Blank Newspaper Jul 2023
    • Awarded to Mal Alder
      Best Local Web Design - Knoxville's Finest 2023 Blank Readers Poll Blank Newspaper Jul 2023
    • Awarded to Mal Alder
      2022 Best of Knoxville: Advertising Agency CityView Magazine Oct 2022
    • Awarded to Mal Alder
      Best Local Web Design - Knoxville's Finest 2022 Blank Readers Poll Blank Newspaper Aug 2022
    • Awarded to Mal Alder
      2022 Bronze Addy Award - Integrated Brand Identity Campaign - Local or Regional/National American Advertising Federation (AAF) - Knoxville Chapter Feb 2022 Alder & Co. received this award in recognition of our work in the rebranding of Little River Montessori school. This project included a new brand identity for the school as a whole, as well as individual identities for the Client's two campuses, as well as a new website, stationary, and outdoor signage. www.littlerivermontessori.com
    • Awarded to Mal Alder
      2022 Silver Addy Award - Consumer Website Category American Advertising Federation (AAF) - Knoxville Chapter Feb 2022 Alder & Co. received this award in recognition of our website design and development for King's Family Distillery. www.kingsfamilydistillery.com
    • Awarded to Mal Alder
      2021 Best of Knoxville: Advertising Agency Cityview Magazine Oct 2021 Alder & Co. was named one of the top advertising agencies in Knoxville, TN, by Cityview Magazine.
    • Awarded to Mal Alder
      2021 Bronze Addy Award - Consumer Website Category American Advertising Federation (AAF) - Knoxville Chapter Feb 2021 Alder & Co. won a bronze Addy award for their work in designing and building the website www.865strong.com.
    • Awarded to Mal Alder
      2018 Best Digital Media Buyer Nominee AAF Knoxville Oct 2018 I was a finalist for AAF Knoxville's Big Wig Award for best Digital Media Buyer.
    • Awarded to Mal Alder
      2018 Best Social Media Specialist Nominee AAF Knoxville Oct 2018 I was a finalist for AAF Knoxville's Big Wig Award for best Social Media Specialist.
    • Awarded to Mal Alder
      2016 PrismHR Craigie Award Finalist For Best Blog PrismHR Jun 2016 INVO PEO's blog was chosen among the top 3 finalists for the 2016 PrismHR Craigie Awards. Judging was based on consistency, timely and relevant content, engagement, and design.
  • Volunteer Experience

    • Education & Financial Stability Committee Member

      Issued by United Way of Greater Knoxville on Jan 2021
      United Way of Greater KnoxvilleAssociated with Mal Alder
    • Member Board Of Directors

      Issued by The Arc of Knox County on Jul 2021
      The Arc of Knox CountyAssociated with Mal Alder
    • Introduction Knoxville Committee Member

      Issued by Leadership Knoxville on Jun 2021
      Leadership KnoxvilleAssociated with Mal Alder
    • Vice President Of Programming

      Issued by American Marketing Association Knoxville on Jul 2020
      American Marketing Association KnoxvilleAssociated with Mal Alder
    • Circle of Friends Leadership Council- Communications Team Lead

      Issued by Zoo Knoxville on Oct 2017
      Zoo KnoxvilleAssociated with Mal Alder
    • Bowling For Kids' Sake Steering Committee

      Issued by Big Brothers Big Sisters of East Tennessee on Nov 2018
      Big Brothers Big Sisters of East TennesseeAssociated with Mal Alder
    • Community Outreach Committee

      Issued by Young Professionals of Knoxville on Mar 2017
      Young Professionals of KnoxvilleAssociated with Mal Alder
    • Volunteer

      Issued by Knoxville Habitat for Humanity on Jan 2012
      Knoxville Habitat for HumanityAssociated with Mal Alder