Patti Rokus

Experience

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  Microsoft

  Jan 1989 - Jan 1993

  Account Management and Sales

  Account Management and Sales with corporate, retail and education, exceeding all goals and quotas. Nationally recognized awards, including “Western Region Rep of the Year” and “Regional Sales Meeting recognition for excellence in presentation.”Los Angeles, California (Retail and Small Corporate Accounts):• Increased account base by 400% in two years by designing creative marketing plans for the LA County territory. * Pioneered and helped develop the Microsoft seminar process for resellers and end users. Awards: * District Outstanding ASR award, “The Best of the Best”—1991. * Regional Sales Meeting recognition--1990Utah (Education and Large Corporate Accounts):• Exceeded quota by 170% in first year. * Recognized for developing creative marketing plans for individual account needs. * Developed and delivered presentations to corporate, reseller, and education account executives as well as seminars to large user groups. Awards: * Western Region EAS Rep of the year—1992 National Sales Meeting. * Star Contributor Award for the Rocky Mountain District—1992. Show less

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  British Petroleum

  Jan 1996 - Jan 1998

  Project Manager

  3 years of International Project Management (Africa, North Pole, US), working directly with local populations to implement new computer systems and business processes for all employees in the areas. Developed implementation and training solutions for 5,000 users across two continents. Built and managed new teams in each location. Awarded “Outstanding Performance” at project end, and invited to present successful practices at BP headquarters in London.Tanzania, Africa:• Managed the entire COE project for BP Tanzania: new cabling, networks, 6 servers, 170 PCs, VSAT, data migrations, training and support. * Managed a team of 13 full-time members, and five short-term consultants from four different countries. * First IT project in BP Tanzania to complete on schedule.Ohio:• Reported directly to the Lead BP COE Project Manager assisting with various aspects of the COE Project while managing the post-implementation support program. * Created and implemented the Ohio coaching (technical support) program for all Ohio BP sites of 1600 PCs. Alaska (Anchorage and the Arctic Circle):• Created and implemented the Alaska training program for all Alaska BP sites (over 3600 seats filled). * Recruited and managed a team of 22 trainers at four concurrent locations. * Managed the $1.2 million training contract, and completed the project under budget. * Created the successful marketing communications campaign for all end-users—significantly increasing customer awareness, participation and satisfaction.Awards: Awarded “Outstanding Performance” at project end. * Sent to Scotland to present to the BP global committee on leveraging successful strategies world wide. Show less

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  Oregon Health and Science University

  Jan 1998 - Jan 2000

  Project Manager

  1999-2000Managed the enterprise-wide, desktop upgrade standardization project for the 3000 PCs and Macs of the 109 Academic and Administration departments.Project completed on time, within budget; exceeding original objectives. * Worked with Hospital Administration business units to determine objectives, scope, risks, approach, budget, organization and communications. * Recruited, hired and managed a team of 11 analysts and technicians to interface with the clients. * Created and documented all processes and procedures to facilitate and support the migration. * Facilitated issue management processes with tracking and resolution documentation. * Managed project scheduling including the migration dates and support of 109 departments. * Monitored and revised project plan, milestones and deliverables with appropriate reporting to management. Show less

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  Nike, Inc.

  Jan 2000 - Jan 2007

  Project Manager

  7 years of project management for IT and web-based projects. Managed web development for 4 global applications. Defined and maintained the scope, budget & resource requirements. Managed virtual teams on and offshore. Work also included managing product roadmap, account management, gathering and documenting requirements; facilitating communication between customers, technicians and management; presenting findings and influencing solutions; tracking analytics and training users. Nike Divisions: Global Brand Design * Business to Enterprise * Global Sports Marketing * Nike.com.• Managed the development of a Nike global app that tracks the unauthorized selling of Nike products internationally (Parallel Trade); utilizing the Rational Unified Process methodology. • Managed the development of the Nike extranet global application that captures and reports counterfeiting raid information internationally (Brand Protection). • Researched, recommended and procured an E-business Intelligence software system to track customer behavior. • Created user manuals, technical documentation, and trained users for the LA Promo application. • Created a roadmap for divesting of mission-critical legacy applications that were being replaced.• Project Managed the development of the data warehouse, business intelligence application for reporting on industry trends.• Proof-of-concept and roadmapping of a proposed global strategic consumer-based web application. Show less

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  The Church of Jesus Christ of Latter-day Saints

  May 2007 - Jul 2017

  Sr. Product Manager

  Sr. Product Management of consumer and leader digital initiatives for seven different departments. Worked with C-level executives to develop and present plans and products while leading teams to define requirements, create processes, deliver solutions and evaluate outcomes. Also served as a board member of the Primary General Auxiliary—one of the largest international organizations for children.• Humanitarian Micro-enterprise initiatives (curriculum, training and processes) to assist the poor, world wide, in starting their own small businesses, learn personal finance, or gain education to establish personal and family self-reliance. Also created the coffee-table book commemorating the doctrinal and practical basis for the work.• CRM App development with MS Dynamics for International Self-Reliance teams.• Flagship website (LDS.org) redesign: defining audiences, intentions and opportunities including a website for Parents; and later the creation of expert topics (Recommended Results) for the search engine.• Visioning the new global supply chain: ecommerce, distribution and processes; delivering a concept prototype that ultimately influenced the final redesign.• Visioning a community-centric messaging and web app for 7 million LDS women, under the direction of the president of the largest global women’s organization--Julie Beck.• Intranet creation and management for 12,000 teachers and leaders in 30 languages, providing both teaching resources as well as the administrative intranet. Governance, content management, analytics and continuous improvement became the ongoing focus after launch.• Corporate Product Management Committee—created organization-wide Product Management standards and training. Show less

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  HarperCollins Publishers

  Jul 2017 - Jul 2020

  Digital Marketing - Published Author

  Created, marketed and launched two books with HarperCollins Publishers; over 50,000 sold. I gained a huge upgrade to my digital content creation and social media marketing skills which benefits any product management role. I developed a hybrid social venture by digitally marketing my own coffee-table books, and creating a new art form with publisher giant, HarperCollins Publishers, under their Zondervan imprint. We exceeded sales projections (50k) and secured licensing in Germany, Korea, and France after the USA launch. I handled all digital marketing, consumer communications, social campaigns and associated video and image content creation, podcasts, magazine articles. Zondervan secured agreements with big box bookstores and subsidiary licensing. I enjoyed the steep learning curve to leverage Photoshop, Canva, Mailchimp, Shopify, Squrespace, Lightroom, video editing, audio editing, website development, ecommerce, Square, and digital marketing (FB, Insta, YouTube), email marketing, blogs, podcasts, SEO/keyword optimization, lead magnets, etc.) See RocksTellStories.com. Show less

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  Rokus Consulting

  Sept 2019 - Oct 2022

  Senior Project Manager

  Project Management: Business process development, Mergers and Acquisitions, Transition Management, Digital Marketing Strategies including influencer marketing, Content creation, YouTube Manager, Facebook Manager.

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  BYU-Pathway Worldwide

  Oct 2022 - now

  • Digital Operations Leadership Council

    Sept 2023 - now

  • International Career Development Product Manager

    Oct 2022 - Sept 2023