
Apoorva Jain
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About me
Tech Strategist | MS in Marketing Analytics at UMD | Ex PCI | Ex KPMG | MBA
Education

Mahaveer Public School,Jaipur
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Jaipur Engineering College and Research Centre
2013 - 2017Bachelor's degree Computer ScienceActivities and Societies: Coordinated and volunteered for events in the Techno-cultural fest "Renaissance" Graduated in the discipline of Computer Science and Engineering, I have done my summer training in Java and did my final year project on the CRM Salesforce.

Indian Institute of Management Rohtak
2017 - 2019Master of Business Administration - MBA
University of Maryland - Robert H. Smith School of Business
2023 - 2024Master’s of Science in Marketing Analytics BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

Industry Relations and Interaction Cell, IIM Rohtak
Jul 2017 - Feb 2019MemberAs a part of Industrial relations cell, I am responsible for corporate collaboration on behalf of IIM Rohtak. Industrial collaboration involves opportunities related to Leadership lecturers, live projects, workshops, internship and placement opportunities in various sectors of management. To promote our cause we also conduct events like CXO Summit, Management Conclave and Foundation Day on behalf of our Institute.

Readers And Writers, IIM Rohtak
Oct 2017 - Feb 2019Member
Canara HSBC Oriental Bank of Commerce Life Insurance Company
Apr 2018 - May 2018Sales Planning InternRedesigned the Incentive Structure of the salesforceAnalysed and compared the effect of the proposed changes on the allocated incentive budgetPrepared the compensation structure for the salesforce for FY-19

KPMG India
May 2019 - Mar 2022Part of the digital strategy and cyber security strategy and governance team for 3 years developing business strategies to help clients achieve their objectives. Have worked extensively to develop capabilities in:1. Business Development, 2. End-to-end engagement delivery,3. Data Visualisation,4. Project management, 5. Collaboration, and6. Critical Thinking.
Assistant Manager
Oct 2021 - Mar 2022Consultant
May 2019 - Oct 2021

Project Concern International India
Apr 2022 - Jul 2023Highlights:1. Strategic Business Development and Revenue Growth through innovative initiatives.2. Project Management and Data Visualization for technology-driven cross-functional projects3. Led a comprehensive organizational rebuilding effort, achieving key objectives in business strategy, talent management, and systems optimization.4. Managed an initiative aimed at creating employment opportunities for women across three states5. Oversaw social media campaign focused on promoting child nutrition engaging over 100,000 individuals.6. HR Process Improvement and Dashboard Development to monitor key performance indicators (KPIs)7. Mentored interns, providing guidance in conducting research and fieldwork Show less
Manager, Program Analytics
May 2022 - Jul 2023Consultant
Apr 2022 - May 2022

GFTD
Oct 2023 - Feb 2024Impact Consulting FellowDeveloping an implementable marketing strategy for getGFTD- detailed customer journey to initiate acquisition and build in retention- facilitated a workshop for brand building on social media and increasing CTR- conducted customer centric survey to improve app capabilities and therefore dowloads

University of Maryland
Jan 2024 - nowExam Proctor
Nov 2023 - nowInnovation Fellow
Jan 2024 - May 2024

University of Maryland - Robert H. Smith School of Business
Jan 2024 - Mar 2024Teaching Assistant
Fulloop
Jun 2024 - Aug 2024Product Marketing Intern
University of Maryland - Robert H. Smith School of Business
Aug 2024 - nowGraduate Teaching Assistant - Statistical Programming for Customer Analytics
Aug 2024 - nowGraduate Teaching Assistant - Marketing Research
Aug 2024 - now
Licenses & Certifications
- View certificate

Artificial Intelligence in Marketing
University of VirginiaMay 2024 - View certificate

Learning Design Thinking
LinkedInJan 2024 
ISO 23301 Lead Auditor - Business Continuity Management System
Exemplar Global, Inc.Oct 2020
ISO 27701 Lead Auditor - Privacy Information Management System
Exemplar Global, Inc.Oct 2020- View certificate

Adobe Analytics Essential Training
LinkedInMay 2024 
Programming in C++
NIIT LimitedJul 2014
ISO 27001 Lead Auditor - Information Security Management System
Exemplar Global, Inc.Oct 2020
Programming in C
NIIT LimitedJun 2014
Java
NIIT Limited- View certificate
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Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Nov 2024
Honors & Awards
- Awarded to Apoorva JainAdobe Analytics Challenge 2024 Adobe Apr 2024 Finalist in the Adobe Analytics Challenge 2024 out of over 2000 teams that participated in the competition.Utilized Adobe's Customer Journey Analytics to analyze extensive data on emails, customer service, sales, revenue and more and generate insights in a short span of time.
- Awarded to Apoorva JainInternational Business Ethics and Sustainability Case Competition Loyola Marymount University Mar 2024 Represented University of Maryland, College Park at the Loyola Marymount Sustainability and Ethics Competition.
- Awarded to Apoorva JainSuper Team Award KPMG Sep 2020
Volunteer Experience
Head,Promotion and Content Writing
Issued by Aashayein,The Life Saviours on Mar 2014
Associated with Apoorva Jain
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