Kent Lam

Experience

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  SEQ Post Production Sdn. Bhd.

  Sept 2004 - Oct 2005

  3D Generalist (Team Leader)

  ● Leveraged 3D expertise to contribute to the end-to-end development of products, from requirements definition to successful deployment.● Actively participated in marketing presentations, collaborating with the team to showcase the value proposition and close deals with clients.● Played a key role in the development and management of artwork for various projects, resulting in high customer satisfaction ratings.● Supervised a team of designers, ensuring tasks and responsibilities were completed within strict timeframes and quality standards.● Designed posters, static visuals, 3D visual effects, and animations, employing creative and technical skills to deliver visually captivating designs. Show less

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  JiaYu Home Entertainment Channel Sdn. Bhd.

  Jan 2006 - Feb 2007

  Senior 3D Motion Graphic Designer

  ● Applied 3D expertise throughout the product development lifecycle, from requirements definition to successful deployment.● Generated new ideas and concepts based on channel products and brand guidelines, ensuring alignment with marketing objectives.● Identified and implemented programs to promote product sales, maximizing profitability and market penetration.● Interpreted the company's business needs and developed concepts to effectively communicate the desired message to the target audience.● Utilized marketing research data to inform design decisions and develop visually appealing designs that resonate with the target market.● Designed posters, static visuals, 3D visual effects, motion graphics, and animations to support marketing and advertising campaigns.● Took responsibility for advertising bumpers, promotion ads, and new program branding and management for weekly driven ads targeting various audiences across Malaysia. Show less

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  2studio Creations Enterprise

  Mar 2007 - May 2009

  Project Management

  ● Effectively communicated with clients to understand their visual requirements and translate them into impactful designs.● Read scripts and conducted research to determine the necessary looks, materials, and design elements for video launches, TV commercials, 3D effects, and motion graphics.● Created design concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts.● Analyzed company performance, market trends, and other contributing factors to support the brand manager in recommending revenue goals for upcoming years.● Conducted client progress meetings, managed costs, resolved invoice payment issues, and ensured compliance with contract conditions.● Collaborated closely with team members and clients to promote overall project effectiveness and successful outcomes.● Demonstrated exceptional scheduling and time management skills, ensuring team members completed their duties within strict timeframes.● Led costing, estimating, and project planning efforts to optimize resource allocation and budget utilization.● Established and nurtured trusting relationships with team members, vendors, and key clients, fostering collaboration and achieving mutual success. Show less

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  Digital Media Zone sdn. bhd

  Jun 2009 - Apr 2010

  Senior Creative Designer ( Team Lead )

  ● Managed the Creative department, providing oversight for concept development, layout design, scheduling, and overall management.● Successfully monitored and enforced strict timeframes, ensuring team members completed their duties within the allocated deadlines.● Collaborated with clients to brainstorm concepts, ideas, and presentations, delivering tailored solutions that meet their unique requirements.● Delegated work duties to individual staff members, leveraging their skills and expertise to optimize project outcomes.● Ensured all projects and marketing initiatives were executed using agreed-upon standards and processes.● Took ownership of designing logos, flyers, digital signage videos, and print materials for monthly deadline-driven ads, serving a diverse range of clients such as Samsung, Haier, Panasonic, Sushi King, Giant, and Jusco.● Led the execution of projects from conceptualization to fruition, ensuring seamless delivery and exceptional in-store marketing promotions.● Coordinated with cross-functional teams, including designers, copywriters, and production staff, to ensure smooth project workflows.● Acted as a liaison between clients and internal teams, effectively managing client expectations and fostering positive relationships.● Monitored project timelines and milestones, proactively identifying and addressing potential bottlenecks to ensure on-time delivery.● Oversaw the production and quality control of marketing materials, maintaining consistency and brand integrity.● Conducted market research and competitor analysis to inform strategic decision-making and enhance campaign effectiveness. Show less

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  One & One Event Concepts Sdn. Bhd.

  May 2010 - May 2011

  Senior Creative Designer ( Team Lead )

  ● Managed the Creative department, overseeing concept development, layout design, scheduling, and team management.● Generated creative marketing content and developed branding strategies for the successful launch of a new company.● Collaborated with cross-functional teams to ensure alignment with brand guidelines and project objectives.● Led the creation of various projects, including stage design, launch videos, logo design, typography, and billboard print press.● Developed and implemented event rundowns, working closely with project team members to refine presentations to clients.● Directed planning, design, production, and management of creative initiatives.● Maintained a high-end client base and coordinated various types of functions, ensuring seamless execution and exceptional customer service.● Collaborated with event coordinators and identified suitable venues for different events, considering clients' preferences and budget constraints.● Demonstrated solid logistical planning skills and maintained a courteous and friendly attitude while prioritizing customer care and meeting clients' needs.● Acted as an event coordinator during showtime, observing strengths and weaknesses to make improvements for future events.● Managed time effectively and monitored team members to ensure tasks were completed within strict timeframes. Show less

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  Sovereign Gateway Sdn Bhd

  May 2011 - May 2016

  Senior Creative Designer

  ● Developed and executed innovative and visually appealing designs for various marketing materials, including print collateral, digital assets, and social media graphics.● Collaborated with clients to understand their design requirements and brand guidelines, ensuring deliverables aligned with their vision and objectives.● Produced engaging visual content for websites, presentations, and marketing campaigns, utilizing Adobe Creative Suite and other design tools.● Created original illustrations and artwork, incorporating them into design projects to enhance the visual impact and brand identity.● Implemented effective design strategies, including typography, color theory, and composition, to communicate messages effectively and capture the audience's attention.● Conducted regular design reviews and revisions based on feedback, ensuring client satisfaction and project success.● Lead an art team on all 3D projects related to web online products including editorial design, related marketing campaigns, and games.● Providing leadership, Direction, and implementation regarding UI design and usability.● Performed extensive user testing before and during site development.● Designed and developed user interface.● Create Visual designs that effectively communicate product functions and enhance the user experience, including design and production screen layouts, user interface elements, and visual communications.● Develop concepts and style guides for company-produced conferences and online gaming systems. Direct art team in producing associated promotional and collateral materials, banners, videos, and signage.● Conducted and presented graphic trend analysis to the Senior Management. Consulted with converse to efficiently construct game design marvelous in china country. Show less

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  Genting Studios | Genting Malaysia Berhad

  Jun 2016 - now

  ● Led the overall management and coordination of studio operations, ensuring a seamless and efficient workflow.● Managed the scheduling and allocation of studio resources, including equipment, personnel, and space, resulting in optimal utilization and minimal downtime.● Supervised and mentored a production team, providing guidance and training to maintain high productivity and quality standards.● Collaborated with clients, directors, and producers to understand project requirements, propose creative solutions, and deliver projects on time and within budget.● Developed and enforced standardized procedures and safety protocols to ensure a safe working environment for all staff and talent.● Successfully managed multiple projects simultaneously, balancing competing priorities and meeting strict deadlines.● Established a production pipeline and led team operations to ensure timely project completion.● Provided valuable project guidance and creative direction, optimizing production processes to enhance Genting Studio's intercompany business growth.● Played a key role in developing and maintaining operational strategies to meet or exceed business objectives.● Regularly liaised with end-users and vendors to ensure effective project management and resolution of concerns related to costs and production.● Led creative prospecting efforts, customized proposals, revised contracts, and provided ongoing servicing support.● Motivated and supported the team and external vendors to deliver high-quality outputs, ensuring client satisfaction.● Tracked, organized, and maintained project deliverables, ensuring proper safekeeping and closing the loop with end-users to confirm their satisfaction with services. Show less ● Directed all phases of production, from pre-production planning through post-production, ensuring seamless project execution.● Managed production budgets, tracked expenditures, and implemented cost-saving strategies, improving overall financial performance.● Coordinated with creative teams, vendors, and contractors to guarantee the timely delivery of equipment, props, and services.● Led casting processes, including auditions and talent negotiations, ensuring the selection of suitable actors and smooth production operations.● Supervised on-set activities such as set construction, lighting, sound, and camera operations to ensure compliance with project specifications and timelines.● Developed and optimized production pipelines for motion, video, and internal services, enhancing workflow efficiency.● Established production systems, coordinated schedules, and collaborated with IT, finance, and procurement to achieve strategic objectives.● Conceptualized and developed style guides for company-hosted conferences and digital content, including animation and motion graphics for large-screen displays.● Managed annual budgeting and forecasting for intercompany revenue and expenses, aligning with financial goals.● Fostered strong intercompany relationships, contributing creative ideas and solutions to drive collaboration and success.● Oversaw the planning and execution of festive and product launch events, ensuring alignment with brand standards.● Conducted graphic trend analyses and presented findings to senior management. Collaborated with teams to produce dynamic digital content for the company’s IP characters, prominently displayed on large screens up at Resorts. Show less

  • Assistant Manager

    Jan 2017 - now

  • Senior Executive

    Jun 2016 - Apr 2017