Kateryna Bulakh

Experience

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  EVO.company

  Sept 2011 - Nov 2016

  Expert on Serch Engine Optimization

  1. Web Site Constructor Optimization• SEO audit • Internal Optimization Technical Task Creation• Tasks Settingt to Programmers and Task Completion Control• Constructor Meta-Teg Template Development 2. Landing Pages Optimization and Search Engines Promotion with highly competitive keywords. Registration involving.o Keyword Researcho Technical Task Creation to Copywritero Technical Task Creation to be a Search Engine Frienly Websiteo External Linbuilding3. Google Adwords- Landing Page Company Setting and Maintaince - Conversion Cost Minimization Show less

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  GENERATOR.UA

  Jun 2016 - Dec 2017

  Digital Marketing Specialist | Product Manager | SEO

  • Developed a digital marketing strategy for traffic and sales growth• Collected keyword analysis in PPC and SEO competition as a result setted up and launched advertising company and SEO optimization• Prepared a content plan to be developed and fulfilled on website• Managed category catalog optimization on websiteACHIEVEMENT: Reached traffic increasing and conversation rate in 2 times

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  КОНСТРУКТИВ | KONSTRUKTYV

  Sept 2018 - Jul 2020

  Chief Marketing Manager

  Responsibilities• Defined a creative marketing strategy and unique value proposition for the service• Implemented new marketing communication plan and reached to new customers • Developed and Organized website rebranding processACHIEVEMENT: Website traffic growth in 3 times per month; conversion growth from 600 to 1700 per month; optimized conversion cost from $30 to 4$ per one.

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  Orange Club Outlet

  Dec 2020 - Jun 2021

  Digital Marketing Manager

  • Committed a focus group discussion, as result lighted up a value proposition insight• Developed and implemented marketing strategy and brand positioning • Collected, organized and managed working flow of the team• Analized business model and optimized itACHIEVEMENT: Boosted the business growth, reached 2,5 times leads increasing

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  MustHave - перший український масс-маркет

  Jun 2021 - Jun 2022

  Marketing Analyst & E-Commerece Director

  • Made market research in woman apparel niche in Ukraine to find the best opportunity for sales increase and found the insight• Developed and implemented marketing strategy to for sales growth and to increase outcomes • Managed campaigns to achieve specific KPIs, such as CPA, new customer acquisition, retention, LTV• Maintained digital marketing staff by recruiting, selecting, orienting and training employees • Daily correspondence with vendors to ensure all plans are being executed as per deadlines: SEO, PPC, FB targeting, E-MAIL, retention campaignACHEVEMENT: Received 32% sales growth through digital channels for 7 months, increased business efficiency and 2,5 times annual revenue. Show less

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  Save Ukraine

  Jun 2022 - Oct 2022

  Marketing Project Manager

  Explored fundraising marketing strategies in Canada and developed a strategy according to the companies’ goals and target audience• Developed a Customer Journey Map to keep in touch with every website visitor and to build relationship to the partners• Evolved project plan and presented it to a team, settled goals and deadlines • Created a content plan for website and presented to a team• Worked closely with technical teams to ensure alignment between design, development, and project stakeholders as a result increased business efficiency, increased multitasking and capability Show less

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  DBD Intelligence INC.

  Jul 2023 - Dec 2023

  Marketing Intelligence Analyst

  ● Track key trends, brands and competitors’ progress by consistently gathering and analyzing data on a weekly, monthly basis, found meaningful insights for KPI business progress.● Created and executed measurement strategies harmonized with enterprise objectives, implemented it into workflow together with stakeholder and cross-functional teams● Successfully conveyed the influence and success of fresh product introductions, campaign launches, and site improvements, highlighting their foundation in data-driven outcomes● Proficiently managed the wrangling of data from diverse online and offline sources, facilitating insights into customer cohorts and segments● Design and maintain Foundation databases to ensure data accuracy, reliability, and security Show less