Taylor Parker

Experience

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  Phoenix Translations

  Jan 2015 - May 2018

  Executive Assistant to CEO & Global Marketing Director

  - Data Management: Oversaw CRM platforms, ensuring data accuracy and creating email drip campaigns to support marketing initiatives.- Market Research: Conducted research to identify trends and opportunities, supporting executive decision-making and client initiatives.- Process Optimization: Streamlined global communication processes, improving efficiency across multiple time zones and cultures.

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  FASTSIGNS®

  May 2018 - May 2022

  Project Manager

  - Project Data Analysis: Managed hundreds of projects, utilizing Excel and Google Sheets to track budgets, timelines, and client ROI, ensuring projects were delivered on time and within scope.- KPI Tracking: Monitored store performance metrics, including revenue, estimate conversion rates, and cold call success, providing weekly reports to the company owner.- Exploratory Data Analysis (EDA): Analyzed customer data to identify trends in industries and sales performance, shaping strategies to improve customer targeting and satisfaction.- CRM Management: Maintained data integrity in HubSpot, ensuring accurate customer records and logging interactions to avoid duplication.- Cross-Department Collaboration: Worked with sales and production teams to align customer expectations with project feasibility, improving communication and efficiency. Show less

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  True Interiors

  May 2022 - Sept 2023

  Purchasing Coordinator

  - Inventory Management: Tracked and managed inventory across multiple warehouses using Excel and Google Sheets, ensuring accurate counts and timely reporting of damaged or missing items before installation deadlines.- Data-Driven Purchasing: Coordinated purchasing for a $1M+ annual budget, utilizing Excel to analyze supplier performance, negotiate contracts, and optimize procurement processes.- Process Improvement: Developed workflows and documentation to enhance purchasing processes and ensure compliance with organizational standards. - Cross-Department Collaboration: Reported weekly to the team on project status, budget adherence, and vendor performance, flagging issues and recommending solutions. Show less

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  AJA Communications

  Oct 2023 - Feb 2025

  Association Manager

  - Data Analysis & Reporting: Compiled and analyzed data on sponsorship numbers, membership growth, event budgets, and attendance trends using Excel and Google Sheets, delivering actionable insights to leadership and committees.- Data Storytelling: Presented monthly reports to the board and national chapters, highlighting key metrics such as membership vs. guest attendance, email deliverability rates, and sponsorship performance.- Data Cleaning & Governance: Cleaned and standardized CSV exports from form systems, ensuring accurate and readable data for invoicing and reporting. Maintained live Google Sheets dashboards for sponsor sign-ups and accounts receivable (A/R) status.- Market Research & A/B Testing: Conducted surveys and analyzed responses to improve event topics, venues, and marketing strategies. Implemented A/B testing for email campaigns to optimize deliverability and engagement.- Cross-Functional Collaboration: Worked with committees (e.g., sponsorship, membership) to communicate findings and develop strategies for improving engagement and revenue. Show less