
David Coffey
Sales Assistant

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About me
Planning best practices for tourism development & Night/ Duty Manager
Education

Innisfail State High School
2001 - 2001Year 12 Academic HSC, Senior CertificateSenior Certificate

Oakfield Secondary School
1995 - 2000Year 6-11 Academic Senior CertificateSenior Certificate

Griffith University
2020 - 2024Doctor of Philosophy - PhD (CANDIDATE) Business Administration and Management, GeneralResearch Degree: Research Question:How do planning best practices inform the development of a SCUBA diving tourism attraction on the Gold Coast in Queensland, Australia? 1. Which planning best practices are appropriate for the development of a proposed SCUBA diving attraction?2. To what degree do Gold Coast tourism stakeholders’ perceptions align with the identified planning best practices of a new SCUBA diving attraction?Research Skills:• PHD… Show more Research Degree: Research Question:How do planning best practices inform the development of a SCUBA diving tourism attraction on the Gold Coast in Queensland, Australia? 1. Which planning best practices are appropriate for the development of a proposed SCUBA diving attraction?2. To what degree do Gold Coast tourism stakeholders’ perceptions align with the identified planning best practices of a new SCUBA diving attraction?Research Skills:• PHD research proposal; development/editing/evaluating/reporting/presenting.• Thesis development, mapping, concept, scheduling, budget. • Exploratory research investigations.• Qualitative and Quantitative Research Methods.• Case investigating/development/analysis/reporting.• High end stakeholder research interviews and engagement.• Stakeholder perspectives analysis and triangulation.• Research data analysis, comparison, coding, and discussion development.• Conference journals/ planning book chapter publishing. Show less

Southern Cross University
2007 - 2007University Internship Business Administration and Management, General InternshipBallina Shire Council Economic Development Unit

Southern Cross University
2004 - 2006Bachelor's degree Business Tourism Management
Southern Cross University
2008 - 2010Master in Business Administration Tourism and Hotel ManagementActivities and Societies:

Oxford Brookes University
2005 - 2005Exchange Program Business Tourism Management
Southern Cross University
2010 - 2020Doctorate in Business Administration Business Administration and Management, General 40% degree completedTransferred university due to COVID impacts of academic staffing.

Southern Cross University
2003 - 2006Bachelor's degree Sport Tourism Management
TAFE Queensland
2002 - 2002Certificate 3 in Heritage and Interpretative Tourism Business Administration and Management, General Certificate 3Ballina Shire Council Economic Development Unit
Experience

IGA, INC.
Jan 2001 - Dec 2006Sales AssistantResponsibilities included: Customer service, facing, store rejuvenation, products enhancement, packing, deliveries, back dock, stock take, freezer and chillier, groceries, produce, promotions.

Ballina RSL Club
Jan 2007 - Feb 2009Bar, cashier, pokies, and functions OfficerResponsibilities included: Bar service, cashier and pokies, functions preparations and operations, promotions, equipment maintenance, promotions, greens keeping, marketing, food preparation, customer service, gaming assistant.

Lismore Workers Club
Feb 2009 - May 2010Bar, pokies, cashier and functions officerResponsibilities included: Cashier, pokies officers, gaming services bar service, club rejuvenation, club layouts, equipment maintenance, functions, promotions, door staff, customer service.

Brooks Madison Hotel and Conference Centre
Mar 2010 - Feb 2013Night Manager, Receptionist Bar FunctionsResponsibilities included: night manager, auditing, night security, supervisor, night porter/manager bar service, hotel rejuvenation, layouts, functions operations, receptionist, reservations, promotions, cashier, restaurant service, hotel auditing, customer service.

Marks and Spencer
May 2010 - Feb 2011Sales AssistantResponsibilities included: Customer service, facing, store rejuvenation, products enhancement, packing, deliveries, back dock, stock take, freezer and chillier, groceries, produce, promotions.

Nationwide Building Society
Oct 2011 - Jul 2012ISA customer service OfficerResponsibilities included: analysis of customer applications, administration duties, data enrichment, problems solving, customer liaison, account building, passbook development and sales.

Nationwide Building Society
Sept 2012 - Feb 2013Bonds customer service OfficerResponsibilities included: analysis of customer applications, administration duties, data enrichment, problems solving, customer liaison, account building, passbook development and sales.

Village Roadshow Theme Parks
Oct 2012 - Mar 2013Admissions AssistantResponsibilities included: Sales, admissions, crowd control, excessive queue managements, banking, customer service, and group bookings.

Surfers RSL
Nov 2013 - May 2015Restaurant and Functions ManagerResponsibilities included: All aspects of restaurant and functions department daily operations, high end and large functions management, department head meetings, Club strategizing, restaurant building and design, inventory analysis, budgeting, equipment ordering, rosters, function preparation and operations, MICE management, marketing, promotions, operating a team of 14, sales and staffing budgets, major functions, crisis management, dealing with delegates, clients and customers, customer service, conflict management, emergency management. Show less

Vibe Hotels
May 2015 - nowHotel Night Manager and Duty ManagerResponsibilities included: Stand in for senior hotel management, daily and night shift management, front office, F&B, housekeeping and maintenance supervision, attainment of hotel objectives and targets, reservation incentive strategies, conflict, mediation and resolution management, daily shift briefing and transition, F&B functions management, hotel security, maintain and development of standard administrative and operating policies and procedures, focusing on driving revenue and cost reduction management, hotel maintenance, pool maintenance, housekeeping duties, hotel balancing and auditing hotel daily and night operations, shift/hotel balancing, updating financial and yield reports, financial tracking and analysis logistics, accounts payables, reservations, promotions, identifying sales leads, group bookings management, team leadership, development and cross training, rostering, delegating hotel tasks, customer service, guest services directory, dealing with difficult guests, hotel phone system management, group bookings management, online customer liaison, OH&S management/ chief warden, emergency management, hotel incident reports, conflict, mediation and resolution management. Show less
Licenses & Certifications

Responsible Certificate of Gaming
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RSA
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RMLV
Office of Liquor and Gaming Regulation QLD (OLGR)Nov 2021
CPR
St John Ambulance Qld
Open Water Diver
PADIFeb 2011
First Aid
St John Ambulance Qld.webp)
Approved Manager for a licenced venue
Office of Liquor and Gaming Regulation QLD (OLGR)Jul 2020
Volunteer Experience
Management Internship
Issued by Ballina Council’s Economic Development Unit on Jan 2006
Associated with David Coffey
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