
Vinay Singh
Sales officer

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Skills
Sales operationsFmcgDistributorsKey account managementChannel partnersCompetitive analysisDistributed team managementBusiness developmentBrand managementModern tradeDistribution managementChannel managementPeople managementBusiness strategyAbout me
Dynamic, entrepreneurial sales management strategist with 17 year’s record of achievement in companies like Future group (Big bazaar), Gillette and Dabur, demonstrated success driving growth while providing award-winning sales and leadership in competitive markets
Education

St.josephs college
1996 - 1997Isc science
St.josephs college
1994 - 1995Icse science
Devi Ahilya Vishwavidyalaya
2000 - 2002Mba ( ib) management
University of Allahabad
1997 - 2000Bachelor of arts economics
Experience

Dabur India Limited
May 2002 - Jun 2004Sales officer
Gillette India Pvt. Ltd
Jun 2004 - Jul 2006Territory sales manager
Future Group India
Apr 2006 - Feb 2022key highlights:• heading and managing a business turnover of 1200cr.• augmented alternate vendors supply for improving assortment across 7 states.• developed a better margin structure for food category (12% - 14%).• fresh category online penetration – 46%.• improved online business mix from 8 %to 12%. key highlights:• managed a business turnover of 175cr.• augmented top line by 30% while spearheading 76 stores in north & ncr, with revenue of inr 4 cr.• increased small appliances growth to 15% yoy.• consistent success in ensuring leading brands in all stores across the zone.• ownbrand grew 15% yoy with focus on large appliances &panel.am. key highlights:• enhanced shelve productivity by 8% of top 100 sku’s.• formed & groomed a talent pool from each store - 3 manager’s as potential cluster operation manager.• pioneered customer relationship manager concept for the zone which led to customer complaints reducing by 30%.• aligning process – reduction in shrinkage by .6% to .45%• pushed loyalty campaign which contributed to 60% of our business. key highlights:• augmented top line by 10% while spearheading 50 stores in north, with revenue of inr 3 cr.• increased bed sheet growth to 15% yoy with own brand push.• launched international brands “canon” and averaged highest absolute number in the country.
Sales & Merchandizing Head - Food ( North Zone)
Dec 2020 - Feb 2022Category Head - Electronics
Apr 2019 - Dec 2020Operation & Food Excellence Head - North zone
Apr 2017 - Apr 2019Category North Head - Home Fashion
Apr 2016 - Mar 2017Store Head
Apr 2011 - Mar 2016Assistant Store Manager
Mar 2008 - Mar 2011Department Manager
Apr 2006 - Apr 2008

Reliance Retail
Mar 2022 - Jul 2023Dgm - sales & operationkey highlights:• objective - ebidta positive cluster.• new market launch for business expansion.• building rural distribution apart from urban.• faster actions- sales & operation, category & scp reporting to me. • aligning new market launch in the cluster with sales forecasting and manpower hiring.• managing “5 fulfillment centre” of average area 30 k sq/ft for day to day operations.

DealShare
Jul 2023 - nowAssociate director - retail operation b2c
Licenses & Certifications

Train the trainer
Company owned
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