
David Ramos, MBA
Sales Associate

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About me
Lead Consumer Insights Analyst @ Babcox Media | MBA, Multi-Media Services, Data-Driven Strategies
Education

Lorain County Community College
2013 - 2017Associate of Arts - AA
University of Cincinnati Carl H. Lindner College of Business
2020 - 2022Master's degree Business Administration and Management, General
Lorain High School
2013 - 2017High School Diploma
Cleveland State University
2018 - 2019Bachelor's degree PSYCHOLOGYActivities and Societies: Psi Beta Co-Secretary Graduated with a 4.0
Experience

Walmart
Jan 2018 - Aug 2018Sales Associate• Provided exceptional customer service to consumers in need of assistance leading to a more enjoyable shopping experience. • Processed customer transactions, which include card payments, item purchases, product returns, and product exchanges, while ensuring both excellent customer experiences and minimalization of shrinkage.• Oversaw self-checkout area ensuring store items were properly scanned and paid for resulting in a smaller amount shrinkage for the store.• Trained a dozen new employees to work the self-checkout, customer service desk, and cash register.• Received interest from management to pursue a Customer Service Management position due to my work ethic, ability to quickly learn newly assigned tasks, and properly teach employees new skills. Show less

Psi Beta
Aug 2018 - Aug 2019Researcher• Conducted research investigating the relatively unknown concept Academic Citizenship Behaviors (ACBs).• Created a survey using valid and reliable measures that have proven effective in past research studies.• Distributed the survey to students partaking in college courses (targeted demographic) with Google Forms.• Analyzed data collected from the survey with Statistical Package for Social Sciences (SPSS).• Tested hypotheses through the use of correlations and linear regression statistics.• Discovered that ACBs are correlated with several personality traits/character dispositions (such as grit, consciousness, subjective happiness, and course/instructor satisfaction) and that these same traits positively predict ACBs.• The data of this research suggests that academic environments should be designed to nurture the behaviors that correlate with and predict ACBs. ACBs may also play an essential role in an individual's ability to demonstrate Organizational Citizenship Behaviors (OCBs), which aid in both an individual's capacity to succeed in a career setting and a business' bottom line. • Presented the methodology of this study at o American Psychological Association Convention in Chicago, Illinois o Ohio Undergraduate Psychology Conference (OUPRC) o Experiential Learning Presentation day at Lorain County Community College Show less

Lorain County Community College
Aug 2018 - May 2019Professor Assistant• Graded tests, quizzes, and discussion posts for several Introduction to Psychology courses.• Aided students in a research methods course allowing them to successfully complete each stage of the standard methodology process. • Supported students through their statistics process. • Assisted students in developing exceptional final manuscripts.

Total Lawn Care
May 2019 - Aug 2019Associate• Maximized resource use for greater contract profit (additional profits ranged from $50-$200 depending on contract).• Delegated contract tasks among four fellow employees based on individual strengths and weaknesses. • Enthusiastically engaged with customers to better meet their individual needs.

TRIAD Research Group
Oct 2019 - Mar 2020Marketing Intern•Cataloged and categorized email database in Excel resulting in a more accurate dataset.•Reviewed marketing reports to ensure grammatical accuracy, proper transfer of graphs to PowerPoint, and consistent report formatting.

Lorain County Public Health
Jul 2020 - Apr 2023COVID Interviewer and Data Entry Associate• Conduct 60 -120 interviews per week with COVID positive patients to better identify and learn about COVID outbreaks, close contacts, COVID symptoms, illness progression, and vulnerable populations.• Enter data collected from interviews into Excel, Google Sheets, and state database.• Work with Epi leads to create clear and effective messaging to the public based on community feedback, stakeholder concerns, and CDC guidance which led to improved communication and standardized materials (such as next steps information sheets for COVID patients and contacts). Show less

Babcox Media
May 2023 - nowConsumer Insights AnalystAs lead Consumer Insights Analyst, I've effectively utilized my MBA to bridge the gap between rich research insights and strategic business execution, particularly in the automotive sector. My approach integrates both qualitative and quantitative research, driving impactful decision-making and enhancing consumer experiences.Achievements:Revenue Generation: Directed 20+ in-depth market research and analytics projects for clients, successfully identifying market opportunities and contributing significantly to revenue growth.Brand Strategy: Engineered and led over a dozen proprietary research projects, significantly enhancing our company’s branding and market presence through data-driven strategies. These initiatives have resulted in notable increases in paid access and advertising engagements.Sales Synergy: Formed a strategic alliance with the sales team, leveraging research insights to substantially increase research-related work. This partnership was instrumental in surpassing output goals and achieving the company's revenue objectives.Consumer Insights: Crafted and executed targeted Qualtrics surveys that provided actionable insights, improving brand-consumer experiences by up to 30% and addressing critical customer pain points effectively.Market Influence: Managed extensive national research projects for elite automotive brands, analyzing consumer psychographics and market dynamics to secure up to a 10% year-over-year increase in brand mindshare.Leveraging my MBA, I've not only guided strategic market research initiatives but also ensured these insights translate into tangible business outcomes, underpinning our growth and leadership in the industry. Show less
Licenses & Certifications
- View certificate

Leading a Marketing Team
LinkedInFeb 2022 - View certificate

B2B Marketing Foundations: Pricing Strategies
LinkedInFeb 2022 - View certificate

Power BI Essential Training
LinkedInMay 2024
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