Anjana Narayan

Experience

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  Khare's Football AndRugby Academy- KFNDRA

  Aug 2011 - Jul 2016

  Assistant Coach

  Assistant Coach at KFANDRA - I helped in Coaching Football , rugby and fitness related to both sports.

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  Stahl kitchens

  Jun 2015 - Jul 2015

  Design Intern

  Worked on designing wooden handles for premium cookware ranges.Also worked on various collaterals and took photographs for the website sliders.

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  TITAN COMPANY LIMITED

  Jul 2016 - Nov 2016

  Design Intern

  My responsibilities included research and designing watches for Fastrack, it also included working as a Design consultant for Zoop.

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  Stahl Kitchens

  Mar 2017 - Jun 2017

  Freelance Industrial Designer

  Working on Designing Investment Cast stainless steel handles. Designing co-laterals and working on developing online marketing strategies for the brand.

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  Safari Industries India Ltd.

  Aug 2017 - May 2021

  Lead the design and development of 13+ channel specific ranges of backpack collections viaresearch driven methods to develop designs that meet consumer and market requirements.• Managing the design and development for the Upright Category comprising of 85% of thecompany portfolio for 2 brands - Safari and Magnum.• Other responsibilities included: Collaborating with internal marketing teams, senior leadership teams and international teams based in China & Bangladesh, conducting trend analysis, market research,competition study, costing and manufacturing expertise, co-ordination with multiple teams, overseeing product photo shoots and catalogs. Show less

  • Asst Manager Design and Development

    Mar 2019 - May 2021

  • Management Trainee Design and Development

    Aug 2017 - Mar 2019
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  Podi by Shobhaa

  Aug 2020 - Aug 2023

  Creative Lead and Co-Founder

  Co-founded a home grown brand for Indian masalas and spice mixes. Designed the branding and packaging for the products.Created a business strategy - including costing and logistics.Planned and executed digital marketing and social media strategies. Product photography and website design: www.podibyshobhaa.com

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  M&C Saatchi World Services

  Jan 2023 - Oct 2024

  Social and Behaviour Change Strategist

  Clients: WHO Foundation, Abed University, UK FCDO Cyber Security in India, UK FCDO DAFPAK,Minderoo Foundation, Kazakhstan, British Council: Bangladesh & Iraq, UNICEF Ethiopia, Gates WomensHealth, National Cyber Security Center UK, Cambridge Education, Ministry of Information and Education(MOICE) Sierra Leone, Archwell Foundation..Research, Analysis and Insights:• Compiled insights from research to inform strategic decision-making to shape the SBCC on morethan 9 projects.• Conducted and served as the main POC for contextual understanding, cultural analysis, andmarket trends for over 10 projects, and conducted social listening using Brandwatch for 3+ projects.• Curated 5+ conversation guides, conducted 15 + stakeholder interviews, led the drafting andpresenting of landscape analysis on 4 research based projects, developed channel-specifific socialmedia content recommendations, and oversaw daily media monitoring.Strategy and creative:• Developed and executed brand positioning and rebranding strategies for 3 clients enhancingbrand visibility and impact.• Supported visual language and brand guidelines development for 3 projects.• Provided key insights to develop impactful campaign and communication strategies for multipleprojects and pitches• Collaborated with cross-functional teams and supported on pitch and proposal development withfocus on strategic analysis and concise creative briefs.• Led creative brand work for internal and client presentations, including logo design, graphicdesign, and animation.Stakeholder management• Facilitated stakeholder interviews and designed workshops, gathering valuable insights andfeedback to inform project direction.• Coordinated with project teams to align content dissemination with campaign goals. Show less

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  Dasra

  Mar 2025 - now

  Team Lead | Dasra Social Impact