Daniela Rossi

Experience

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  Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​

  Feb 2007 - Jun 2007

  Press Officer

  Internal and external communications, events organization, planning and clipping at Centro Cultural UCA.

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  C5N Noticias

  Aug 2007 - Jun 2008

  Television Producer

  Television writer for live sports, breaking news and special coverages.

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  Various media outlets

  Aug 2008 - Dec 2022

  Freelance Journalist

  Journalist specialized in lifestyle, sports and culture for national and international media, in both print and online formats: Lonely Planet, SoHo, Runner's, El Planeta Urbano, Planeta Joy, Vinomanos, Clase Ejecutiva, Apertura, El Cronista, Noticias, Alta by Aerolíneas Argentinas, Expressions by American Express, Peugeot Magazine, Maleva, BAE, 24CON, La Agenda, Contraseñas, Vistazo, Interés General Podcast, Podimo.

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  Alquimia Comunicación

  Sept 2013 - Oct 2022

  PR & Communications Manager

  • Designed and executed PR and strategic communications campaigns for global sports, entertainment and lifestyle brands (Red Bull –Sports and Culture, Aperol, TEDx, Sony, Rimas Entertainment, Dale Play, Cerro Bayo).• Handled media relations, event coordination and press coverage• Brand storytelling and content management and curation.

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  Yelp

  Feb 2014 - Mar 2014

  Local contributor

  Food and culture writer.

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  Fundación Filba

  Aug 2016 - Oct 2018

  Content producer and Community manager

  Content producer and community management (Instagram, Facebook and Twitter) for the literature festival FILBA, 2016 and 2018 editions.

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  La Nacion

  Jan 2018 - now

  Journalist

  Contributor to Living (arquitecture and design print and online magazine). Previously, contributor at La Nación online (lifestyle), Lugares (travel and food magazine), Ohlalá and Brando (lifestyle and culture magazines).

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  BPCOM

  Apr 2018 - Oct 2020

  Content Manager

  • Created digital marketing strategies for global hospitality brands (Expedia Group, NH Hotel Group, Accor, Sofitel, Alterra Mountain Company, Ikon Pass, Valle Nevado).• Led media relations and event organization.• Spearheaded content creation and social media management for regional profiles.

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  MESA de Estación

  Jun 2018 - May 2019

  Digital Content Manager

  Digital communication strategy development for the Social Media channels (Instagram and Facebook) of the event Mesa de Estación, organized by the chefs association ACELGA. Ads strategy implementation.

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  Ohra Pampa

  Jun 2020 - Oct 2022

  Digital Communications Manager

  Digital communication strategist for Social Media channels of the premium meat brand (Instagram, Facebook and Linkedin). Corporate content and marketing assets edition.

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  Greenpark

  Feb 2022 - now

  Senior Content Editor

  • Develop, produce, and execute SEO and UX content strategies for B2B and B2C brands (Unilever Food Solutions, Kotex, Degree).• Oversee the production and optimization of digital content, such as articles, social media posts, and email marketing assets.• Conduct trend analysis, data-driven insights, and upselling opportunities.• Lead team and project management, ensuring content aligns with business goals.• In a previous experience at the company (2019), I headed global digital content strategies for Unilever’s All Things Hair and Cleanipedia, and Havaianas. Show less