Vee Baker

Experience

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  M W Kellogg

  Jan 1981 - Jan 1983

  Graduate Engineer

  Graduate Training Programme for 2 years covering a variety of departments - electrical, civil etc.

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  GE Calma

  Jan 1984 - Dec 1990

  European Marketing Manager

  In 7 years positions held were - UK Product Manager, European Marketing Specialist and Product Trainer

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  Soft-Switch

  Mar 1991 - Apr 1995

  European Marketing Manager

  Sole EMEA marketing for a 250 person company supplying messaging switching systems. 85 of the Fortune 100 companies used Soft-Switch technology then. Acquired by Lotus Development in 1994.

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  Lotus Development

  Apr 1995 - Dec 1998

  EMEA Programme Manager

  Lotusphere Europe customer and partner conferences. Involved since 1995 and for 97 and 98 was overall programme manager responsible for content development, budget, PR, audience acquisition, sponsorship sales, partner product showcase.Key achievements:• Audience growth across conference events was from 500 paying delegates in 95 to 3200 in 98. Total attendees on site in 98 = 4500• Sponsorship revenue grew from $140k (95) to >$750k (98)• Budget managed for Lotusphere Europe 98 $7 million, 98 event exceeded revenue by $150k.Product Marketing Manager - Lotus Communications Products • European Project Manager for Notes R4 launch - 20 city simultaneous event broadcasting live from Lotusphere Orlando. Show less

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  Inktomi

  Jan 1999 - May 2001

  European Marketing Manager

  Internet infrastructure software company whose products included streaming media delivery, network caching, content delivery, search, and wireless.European Marketing Communications ManagerKey areas of responsibility:• Managing co-op marketing with our Inktomi European alliance partners. • Devising sector specific marketing/lead generation plans for divisions - streaming media, wireless, broadband.• Annual budget >$2 million.Key achievements:• Building the Inktomi brand across as the Europe team grew from 12 to 150 people in 2 years. • Outsourcing the inside sales function to pre-qualify incoming web, phone, event and campaign inquiries.• Streaming Media Europe show – 1100 contacts made. Complete campaign comprising pre-show mailing, Financial Times sponsorship, 44 sq metre booth, and presentation theatre. Show less

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  Logicalis

  Jan 2004 - Jul 2006

  Marketing Manager

  Satelcom delivered secure fixed and mobile networks for voice, video and data applications. In 2005 Satelcom merged with its sister company Logicalis UK to form Logicalis Network Solutions (LNS). Marketing ManagerKey areas of responsibility:• PR - managing LNS’ UK PR agency with a focus on feature matching, case studies, event support.• Brand management – managed complete Satelcom brand refresh during 2004 – including delivery of new corporate presentation, collateral, trade stands, strap-line, etc. Show less

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  Dell EqualLogic

  Aug 2006 - Jul 2008

  Manager, EMEA Marketing

  EqualLogic provides iSCSI storage area networks. Acquired by Dell in 2008. EMEA Marketing ManagerKey areas of responsibility:• Lead generation – both corporate and co-op campaigns including online marketing, telemarketing, trade shows etc. • PR – EMEA representative in the global PR team, working predominantly on customer relations, awards, case studies and event PR.• Co-Marketing – work with the top tier of active channel partners (approx 20% of base) to develop local marketing and lead generation plans aligned to business goals.Key achievements:• Calendar year 2007 in excess of 4000 leads generated. • Built the marketing function from ground zero, first Marketing person outside HQ. Show less

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  Ruckus Wireless

  Jul 2008 - Nov 2008

  Director, EMEA Marketing

  Ruckus Wireless is Wi-Fi technology pioneer focused on building the next generation of Smart Wireless LAN systems for small-medium enterprises. Responsible for demand generation, partner enablement and relations, trade shows and seminars, success stories, budget management as the company establishes its brand and business in EMEA.In 5 months executed on 9 events, set up MDF claim and tracking process via Salesforce.com, generated in excess of 900 leads, negotiated and completed 14 MDF projects. Show less

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  Cortona3D

  Feb 2009 - Jul 2010

  Marketing Manager

  Cortona3D offers 3D visual communication publishing software that enables manufacturers to deliver interactive, animated 3D parts catalogs, technical manuals and training materials from CAD assets. Marketing Manager Key areas of responsibility:• Branding, messaging, proposition development and positioning – development of messaging and delivery via web site, campaigns, press relations.• Demand generation – webinars, trial software evaluations and Google AdWords used as key drivers along with select industry trade shows and channel partner delivered campaigns and eventsKey achievements:• Salesforce.com administrator -- set up processes, lead assignment flow/rules, products and pricing, partner administration and connection to external Salesforce.com accounts.• Complete revision of web design/content including Reseller Portal and Technology Partner Portal in 9 weeks. Show less

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  Dell

  Nov 2010 - Oct 2015

  Manager of a team of 5 delivering both direct and channel event-based demand generation programs.Key areas of responsibility:• Own Field Marketing plan which delivers leads, pipeline and revenue targets for direct sales teams. Align planned event content for seminars, roadshows, conferences and trade shows with strategic corporate messaging across 5 solution areas. • Develop content kits that can be used by channel partners as well as the direct marketing team, leveraging content and working across direct, indirect and larger Dell routes to market. Key achievements:• Grew the team from 2 to 5 adding extra country and route to market capabilities. • Led the team to achieve annual targets for MQL/SQL conversion rate, and growth in marketing contribution to both pipeline and revenue. Show less Positively impact sales goals via an effective go to market strategy for the product portfolio, working closely with product marketing plus brand, digital and field marketing teams.Key area of responsibility:• Plan, develop and communicate an EMEA go to market strategy of regional repeatable programs to be delivered by the local marketing teams, adapting global messaging for EMEA.Key achievement:• Oversaw the introduction of 'double touch' content syndication lead generation, to enhance and further qualify leads to pass to sales; with cooler leads added to our nurture process. Show less KACE’s appliance-based systems management solution manages desktops, laptops and servers. KACE was acquired by Dell in 2010.Key areas of responsibility:• Deliver lead volume for revenue attainment • Drive and support ramp of Dell KACE amongst channel partnersKey achievements:• Achieved lead volume to drives 3-5x pipeline coverage entering each quarter.• Built a model to calculate marketing lead delivery requirements, by segment, by quarter subsequently adopted by global KACE organisation.• Driving PR for the UK. Cadence of 2 releases/opinion pieces per month, plus product reviews, comment opportunities, briefings on corporate / product news and customer case studies.• Diverse quarterly channel incentives, events and programs with UK partners, designed to build knowledge and confidence in detecting and closing KACE opportunities. Show less

  • Manager, EMEA Field Marketing, Dell Software

    May 2014 - Oct 2015

  • EMEA Campaign Manager - Endpoint Systems Management

    May 2013 - Apr 2014

  • UK & Ireland Brand Marketing Manager, Dell KACE

    Nov 2010 - Apr 2013
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  Quest Software

  Nov 2015 - Mar 2017

  Manager, EMEA Program Marketing, Quest Software (previously Dell Software)

  Manager of a team of 5 delivering EMEA channel, direct and AR/PR programs.Key areas of responsibility:• Manage pan-EMEA Channel programs: MDF, partner portal content, partner incentives. • Manage UK, France and Germany Press relation for direct and channel business, plus EMEA analyst influencer program. Key achievements:• Roll out new Channel MDF portal to > 500 users including writing and delivering internal and partner facing training.

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  IFS

  Mar 2017 - Aug 2022

  Working with the CMO and marketing leaders to identify, coordinate and execute strategic marketing projects which solve problems, eliminate inefficiencies, and maximize results from our marketing effort and precious resources. Diving deep on this agreed set of priority projects I generate and drive practical solutions—balancing facts, priorities and constraints with common sense, intuition, and experience. Responsible for development of core industry-focused demand generation programs that are rolled out for regional execution. Partner versions of some elements are also delivered centrally. Manage central advertising budget and results (prospecting, retargeting, paid social) for key countries.Agency management - design, writing, advertising.Delivery of product and solution materials (video and PDF) and customer testimonials.

  • Director, Marketing Projects

    Oct 2021 - Aug 2022

  • Director, Global Campaigns & Creative

    Jul 2020 - Sept 2021

  • Director, Global Campaigns

    Jan 2019 - Jul 2020

  • Senior Manager, Global Campaigns and Marcom

    Mar 2017 - Dec 2018
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  Self-employed

  Sept 2022 - now

  Retired

  Available for fixed term projects in areas that suit my experience e.g. campaign production, event preparation, business planning etc.

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  Generation UK & Ireland

  Dec 2022 - Nov 2023

  Interview Volunteer

  I was participating occasionally in interview coaching/mock interview sessions with Generation UK students to help them with securing a work placement once their training is complete. I am taking a break from this right now due to caring duties within my family.

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  Schoolreaders

  Dec 2022 - now

  School Reader Volunteer

  I am volunteering at a local school weekly where I hear Reception (age 4/5) pupils read out loud and help them progress with their spelling and reading skills.

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  TFD - Think Feel Do

  Jan 2023 - Jul 2024

  Marketing Manager

  Supporting one of T/F/D's client's with event, CRM and SharePoint related tasks and projects.

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  University of Bath School of Management

  Jan 2023 - now

  Student Mentor

  I am supporting a number of international students in the MBA program through their course and search for post-graduation work opportunities.

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  Royal British Legion

  Jul 2023 - now

  Poppy Appeal Organiser

  I am responsible for business and retail park collection points in my town, primarily focussed on the annual Poppy Appeal / Remembrance Day collection window.